The Cost of an Interaction

The decision to exhibit at a trade show requires a lot of researching and analysis. It's a big investment. It's also the investment that returns more interactions than any other initiative in 2020.

Let's calculate your Exhibit Interaction Capacity at NFMT Baltimore

Exhibiting Hours	11
Booth Staff on Duty*	x3
Total Staff Hours	33
Interactions/Hour/Staffer**	x 3-5
Exhibit Interaction Capacity	99-165

* Staffing rule of thumb is 50 square feet/staffer

** 3 = Conservative, 4 = Moderate, 5 = Aggressive

NFMT Cost Per Interaction (CPI)

• Total Show Investment (10x10, $4,550)

Floor space x3 (shipping, staff, travel etc): $13,650

• Divided by conservative number of exhibit interactions: 100

Cost Per Exhibit Interaction: $136.50

Talk about ROI. Fill your pipeline in August at NFMT.

Get your booth today.

ACCOUNTS B & NUMERIC

Laurie Vega
laurie.vega@tradepressmedia.com
414-228-7701 Ext. 482

ACCOUNTS A, E–K

Jane Stein
jane.stein@tradepressmedia.com
414-228-7701 Ext. 449

ACCOUNTS C–D & L–O

Torry Rowell
torry.rowell@tradepressmedia.com
414-228-7701 Ext. 477

ACCOUNTS P–Z

Debbie Hanamann
debbie.hanamann@tradepressmedia.com
414-228-7701 Ext. 305