At Trade Press Media Group, our hearts go out to everyone affected by the COVID-19 Pandemic. This novel virus has placed much of us under increasing stress — mental, emotional, physical, personal and professional. Our company is no different. However, we remain committed to doing everything we can to ensure the safety of our workforce while continuing to keep you and your business connected with our attendees and readers on an ongoing basis.

Many of our customers like you rely heavily on tradeshows for leads. We have helped them every year make sure they are getting the type of results they can be proud of and help to grow their business. But this year is different. Trade shows have been rescheduled or cancelled. Leads have evaporated.

For many of our partners, their expected leads from the spring tradeshow season and NFMT have been completely gutted. The fear of spreading a potential virus has slashed the hopes of many marketers and salespeople.

So what are you doing to recoup your leads?

If there is a silver lining here, it is that we can do so much with digital. This format allows you to stay in front of customers and prospects as go online to research and make purchase decisions. Be sure to make digital part of your plan, our online activity has grown by 50% in the last weeks. Savvy marketers are using custom approaches at this time to make sure their message is seen and heard. We are experts in this area and will partner with you to make sure you accomplish your objectives.

There are many intangible benefits from maintaining or increasing your digital advertising in 2020, among them:

• You'll increase your "share of voice" which typically leads to in an increase in "share of market"
• You'll project an image of corporate stability
• You'll stake out a long-term position for your business

The facilities industry is counting on us for critical information and education during this challenging time. Our editors, writers, educators and staff will continue to provide our readers and attendees with help, knowledge and understanding — in person, online and in print.

We will navigate this situation together. If there are things you need from us, or additional ways we can support you, please let us know. Together, let's view this time as an opportunity for growth. It is our response to this challenge — not the virus itself — that will potentially define us.

We wish good health for you, your families and your business.

Sincerely,


Laurie Vega
Facilities Group Publisher