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Hot Exhibiting ROI Topics of the Month:
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Lead Management & Measurement
Below are some useful articles you and your team will find helpful as you prepare for NFMT Baltimore, March 7-9, 2017.
Closed-Loop Lead Management:
For most exhibitors, the real product of a trade show is leads and most companies exhibiting return on investment is tied up in their leads. Knowing this you would think all exhibitors follow-up on their leads. Not so. Exhibition industry research finds... Read more »
Exhibit Measurement Made Easy:
As we've said all along, a trade show is a marketing and sales investment. As with any investment, you should expect a return on that investment. The question is, "Are you getting a return on your exhibiting investment?" Read more »
Don't forget to check out our Exhibitor Success Resource Center for additional tools available to you.
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