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The deadline for inclusion in the official onsite show guide is fast approaching in January 30th, and only exhibitors with a confirmed booth are guaranteed placement.
Why this matters:
- The onsite show guide is every attendee’s roadmap on the show floor
- It’s used before, during, and after the event to plan meetings and booth visits
- It gives your brand visibility beyond foot traffic
Once the guide goes to print, late additions are not possible—and companies without booths simply won’t appear.
If exhibiting is on your radar, now is the time to lock in:
- Your booth location
- Your listing in the onsite guide
- Your visibility with decision-making attendees
Booths are still available, but the show guide deadline won’t move. January 30th will be here before you know it.
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