Retail shopping is seeing its biggest revival in years, with brick-and-mortar retail sales growing faster this year than e-commerce (Wall Street Journal).

This means foot traffic is increasing too.

The holiday season is an exciting time for shoppers to be out and about, but this also means they may be less visible due to decreased sunlight. And this can create life-threatening situations for pedestrians.

If a shopper is struck by a vehicle, their risk of death increases with every mile per hour faster the vehicle travels.

At just 23 mph, a pedestrian’s risk of death is 10% when struck by a vehicle and when a driver increases their speed to 32 mph, a pedestrian’s risk of death jumps to 25% (AAA Foundation).

TAPCO has been bringing pedestrian safety solutions to communities since 1956. And our speed awareness solutions create safer environments for pedestrians by reminding drivers of their speed and signaling speeding drivers to slow down.