FM Digital Opportunities
Power of Digital
Digital Advertising is...
Targeted
Measurable
Flexible
Portable
Cost Effective
Digital Sponsorship Packages
By becoming a sponsorship partner, you get the most efficient and cost effective visibility to this audience, plus we make available perks not available for ala carte programs. Upfront billing in 3 month increments.
| Industry Leader | Brand Presence | Visibility Builder | |
|---|---|---|---|
| FacilitiesNet ad impressions (est.) % of ad pages: |
132,000 32% |
66,000 16% |
33,000 8% |
| Retargeting ad impressions | 80,000 | 40,000 | 20,000 |
| eNewsletter ads 110,000 each |
9 | 6 | 2 |
| Value Added |
|---|
| Product releases |
| Appear on building solutions partners ticker Get additional visibility for your brand with your logo appearing across the website. The amount your logo appears varies based on the size of the program you purchase. |
| *Lead Gen: Gated Landing Page |
*Optional
Reporting
Reporting will include overall program engagement, including send numbers, impressions and clicks.
We can create a gated landing page for your program if you would like us to capture leads for you. Our standard gated landing page provides email address and customer name.
Give us the ad materials below and we will create these ads for your campaign: native eNewsletter ad, a 300x250, 728x90 and a 320x50. (You can give us your own creative for the display ad units if you wish)
Logo
- Company logo
Company Name
- 30 characters max
Image
- 350 pixels width by 200 pixels height
Headline
- 70 characters max
Description
- 90 characters max
URL
- Include the URL to which you would like the ad linked.
Call to Action
- 20 character max including spaces and special characters
*Spaces and special characters are included in the character count.
Insider eNewsletter
Facilities Insider eNewsletter
The Insider eNewsletter provides FMs with the information they need to stay ahead of the curve, including cost-saving techniques and strategies. FMs rely on the Insider eNewsletter for the latest product and innovation information as well as insights on how manufacturers are meeting the needs of today's buildings. Our Insider eNewsletter keeps subscribers updated with weekday news and special editions that focus on Technology or Trending FM issues.
Reporting
You will receive a report with email opens and clicks. Learn More »
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Circulation
Pick from the following:
- 110,000 Whole FM Industry
- 65,000 Target building owners and facility executives
- 45,000 Target building maintenance and engineering management professionals
View a Facilities Insider eNewsletter sample
View a Facilities Insider special edition
SubscribeNative Ad
Image:
- Dimensions: 175 pixels width x 100 pixels height
- File size: 30K
- File type: gif or jpg
Headline:
- 70 characters max*
Company Name:
- 30 characters max*
Description:
- 90 characters max*
URL:
- Include the URL to which you would like the ad linked.
Call to Action:
- 20 character max including spaces and special characters
*Spaces and special characters are included in the character count.
Insider eNewsletter
Top Products
Increase your visibility and drive traffic to your Web site.
Inclusion in Top Products shows the facilities industry you're one of the best. Incredible ROI opportunity when you showcase your products and services to industry decision makers' inboxes. An easy and cost effective way to get your product message out in front of key buyers. Our high level reporting lets you know the quality of the readers you're reaching.
Bonus Reporting:
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Circulation:
110,000
Frequency
Monthly
Company Name:
- 30 characters max*
Image:
- Dimensions: 100 pixels width x 100 pixels height
- File size: 25K
- File types: gif or jpg
Headline:
- 65 characters max*
Description:
- 150 characters max*
URL:
- Your landing page link
*Spaces and special characters are included in the character count.
2021 Top Products Mail Dates*:
1/13/21
2/10/21
3/17/21
4/14/21
5/12/21
6/16/21
7/14/21
8/11/21
9/15/21
10/13/21
11/10/21
12/8/21
*Materials are due 2 weeks prior to mail date
Sole-Sponsored Custom Email
Best Facility Professional Email Database
We have identified facility professionals with the most square footage, the biggest budgets and decision making power. Between active requests from our user base and our circulation department's active list management to keep quality high we have done the work to help ensure you're reaching the right and most engaged audience.
Customize Your Blast Size To Meet Your Goal:
Choose a circulation size to meet your needs in 1,000 increments. To maintain list integrity, maximum blast size we allow is 60,000. Larger audience sizes will need to be divided into multiple blasts.
Customers will review, proof and sign off on all HTML created by the Trade Press design services team. Once clients sign off on the creative, anything deemed as an "error" in the creative itself is a responsibility of the client and are not eligible for discount or make good from Trade Press Media Group.
If the client cancels the project after the designer has begun work, we are entitled to a "kill fee" of $500.
*For small blasts we have a minimum blast charge of $1,700 to account for setup, operations, audience generation, list maintenance and various other costs.
Custom Email
Enhance Your Targeting:
You can further refine your target audience for an additional charge. Additional targeting options include:
- Business
- Job Title/Function
- Building Type/Size
- eNewsletter subscribers
- Webinar attendees
- Geographic
- Behavioral
- Building Automation
- Career and Salary
- Ceilings, Furniture, & Walls
- Design & Construction
- Doors & Hardware
- Elevators
- Equipment Rental & Tools
- Emergency Preparedness
- Energy Efficiency
- Facilities Management
- Flooring
- Green
- Grounds Management
- HVAC/IAQ
- Lighting
- Maintenance & Operations
- Outsourcing
- Paints & Coatings
- Plumbing & Restrooms
- Power & Communications
- Roofing
- Security
- Software
- Windows & Exterior Walls
Reporting:
You will receive a report with email opens and clicks. Learn More »
Bonus Reporting:
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Custom Email Specs
Have our team setup your email creative:
See our creative setup and design policies
Supply your own completed email:
Send an HTML version of your own completed email designed to be 600 pixels wide or less (PDF files are not accepted.) Emails containing 350 - 500 words perform best. Also provide a subject line with a maximum of 50 characters, including spaces and punctuation (Cannot include any special characters, emojis or ™, ®, ©).
Some Things to Note:
- Maximum number of 6 links per email. Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
- A proof will be sent to you prior to the email mailing out.
- We recommend using all https (secure) links for all images, resources and outbound links in your email code
Email materials to clientservices@tradepress.com
Advertising Policies & Guidelines
White Paper Specs
Using our White Paper template, send us a PDF of the white paper, an email subject line (56 characters or less), and intro copy for white paper (100 words or less)
Video on Demand Specs
Using our Video on Demand template, send us a text headline and description of the video (maximum of 200 words) along with a maximum of 3 URL links (one main video and up to two additional). We will create a screen shot from the video. If you want to provide your own screen shot, it should be 550 pixels wide x 300 pixels tall.
Case Study Email Specs
Send 3 case studies (as PDFs) along with headlines for each case study, or 3 headlines and 3 URL links to the case studies we can pick up.
Email Upgrades
- Standard landing page to collect email
- Custom design landing page
- Personalization
- A/B split Subject Line
- A/B split Creative and Subject Line
FacilitiesNet Network Advertising
Ads run on our FacilitiesNet Display Ad Network which is comprised of our in-house websites that target facilities-management professionals. Visibility is primarily on FacilitiesNet and can also include NFMT and HealthcareFacilitiesToday.
Facilitiesnet Website
Run of Site Advertising
Our Run-of-Site (ROS) advertising targets the buyers you want to reach by appearing on content directly related to your product or service. FMs researching specific technologies are highly engaged and primed to make a purchase.
View ad locations on FacilitiesNet.com
View Mobile ad locations on FacilitiesNet.com
Runs on the FacilitiesNet Network
Reporting:
Ad impressions. Ad clicks. Learn More »
Run of Site Specifications
For run of site advertising, please provide a leaderboard ad, an image ad, and a mobile ad.
Leaderboard Ad:
- Image Size: 728 pixels wide x 90 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Image Ad:
- Image Size: 300 pixels wide x 250 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Mobile Leaderboard:
- Image Size: 320 pixels wide x 50 pixels high
- File Type: No animation allowed
- Max File Size: 50K
- URL: Include link to landing page
Facilitiesnet Website - New Starting in 2022
Wallpaper Ad
A high-impact ad unit that sticks around. The wallpaper ad appears on both sides of the website, wrapping the content even when a user scrolls down.
Runs on the FacilitiesNet Network
Reporting:
Ad impressions. Ad clicks. Learn More »
Wallpaper Ad Specs
- Left Ad Dimensions: 200x1100 pixels
- Right Ad Dimensions: 200x1100 pixels
- File Size: 125K Maximum each
- URL: provide landing page URL — must be the same url for both sides
- Animation not allowed for this ad unit
- This ad unit cannot be hosted 3rd party
Facilitiesnet Website
Interstitial Ad
This high-impact ad will make a lasting impression! FacilitiesNet's Interstitial ad is a high- visibility way to promote your products and brand to facility execs. Your ad shows up "between" the pages the first time a user clicks from one page to another. It appears on the screen all by itself and stays open until the user decides to click it closed.
Runs on the FacilitiesNet Network
Reporting:
Ad impressions. Ad clicks. Learn More »
Interstitial Ad Between Pages Specs
Full Image Ad
- Ad dimensions: 320 x 480 pixels
- File Size: 300K Maximum
- URL: provide landing page URL
Embedded Video Ad
- URL of video on YouTube. Video on YouTube must be shareable.
- URL ad should link to
- Logo
- optional: 65 characters of text below video and above CTA
- CTA will be: Learn More
Facilitiesnet Website
Contextually-Targeted Ads
Contextual advertising allows advertisers to target their ads not only to facilities professionals but also directly to the pages on the site that relate to a specific topic the user is currently engaged with. Getting in front of users at the moment of engagement within a relevant and trusted context is incredibly valuable.
View ad locations on FacilitiesNet.com
View Mobile ad locations on FacilitiesNet.com
Runs on the FacilitiesNet Network
Reporting:
Ad impressions. Ad clicks. Learn More »
For contextually targeted advertising, please provide the following 3 ad sizes.
Leaderboard Ad:
- Image Size: 728 pixels wide x 90 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Image Ad:
- Image Size: 300 pixels wide x 250 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Mobile Leaderboard:
- Image Size: 320 pixels wide x 50 pixels high
- File Type: No animation allowed
- Max File Size: 50K
- URL: Include link to landing page
Facilitiesnet Website
Lead Generating Ads
We'll create an ad for you with form fields inside the ad. We've seen an increase in conversion rates when compared to a traditional landing page approach. Lead Generating ads are part of our ROS ads.
Runs on the FacilitiesNet Network
Reporting:
Ad impressions. Email and name of users who requested. Learn More »
Dynamic, Lead-Gen Web Ad Specs
For the "Lead Generated" we will run ads in our dynamic placements. Here are the specs:
- Tag: company name as it should appear above headline
- Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)
- Headline: 45 characters max including spaces and special characters
- Description: 80 characters max including spaces and special characters
- PDF: send us the pdf the user should get after filling out the form. Should be optimized for digital.
Select a Call-To-Action option below:
- Free, Read It Now
- Download Free Brochure
- Get Free White Paper
Program Requirements
In-ad customer consent line will read:
This sponsor can send me information related to the content above via email (not changeable)
- Ad text and pdf are vetted for approval.
- Ad text must correspond to pdf content. PDF must deliver on expectations set from the ad.
- PDFs that are not high enough quality or purely advertorial in nature as to not deliver on expectations will not be accepted.
As publisher we retain the right to refuse ad text or content asset as we see fit and as it relates to the best well being of our audience.
Facilitiesnet Website
Video Ad
An ever increasing number of ads incorporate video. Video ads drive results. Bring more prospects to your website, create awareness and increase sales by having your existing video featured in any of the FacilitiesNet image ad areas.
Video Ad Features:
- Can be placed in any of the FacilitiesNet image ad areas
Runs on the FacilitiesNet Network
Reporting:
Ad impressions.
Customers can track plays through their respective video platform tools. We are not able to report on video plays.
Tracking includes the number of clicks for those going to your website. Learn More »
Video Ad Specs:
- URL of video on YouTube. Video on YouTube must be sharable.
- URL ad should link to.
- Line of text, max 45 characters (includes spaces and special characters. Lines of all capital characters is not allowed.)
Use your existing YouTube video as creative
- Send us your embed code or YouTube url and we can use that as your ad on the site
Facilitiesnet Website
Retargeting
Extend your message by targeting FMs all across the web. Target top prospects that you know you need to reach, but otherwise can't get in front of.
3 Options to Choose From:
1) Standard Retargeting
The standard retargeting campaign puts you in front of facilities decision makers, creating awareness and generating leads. View sample
2) High-Impact Retargeting
Make sure that you get noticed. Our new High-Impact retargeting ad program helps you accomplish greater visibility. Your ads retargeting our FacilitiesNet audience are substantially larger and attract more interest and attention. Ad sizes are 300x600 half page, 580x400 netboard and 930x180 top banner. View sample
3) Behavioral Retargeting
Want to retarget to a specific section of FacilitiesNet.com? We can do that. With our retargeting program, you can retarget to specific users frequenting the pages of most interest to you and your products.
Our double-targeted behavioral campaign targets facility professionals, and takes it one step further by identifying prospects who are actively researching and reading topics relevant to your products and services.
Reporting:
Ad impressions. Ad clicks. Learn More »
Leaderboard Ad:
- Image Size: 728 pixels wide x 90 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Image Ad:
- Image Size: 300 pixels wide x 250 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Mobile Leaderboard:
- Image Size: 320 pixels wide x 100 pixels high (can also accept 320 pixels wide x 50 pixels high)
- File Type: No animation allowed
- Max File Size: 50K
- URL: Include link to landing page
Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.
Ads must name the product, service, or entity being promoted. Image or animated ads must clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased).
Animated gifs must end after a max of 30 seconds. HTML5 not allowed. HD animated gifs are not supported.
Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.
Half Page Ad:
- Image Size: 300 pixels wide x 600 pixels high
- Max File Size: 150K
- URL: Include link to landing page
Netboard Ad:
- Image Size: 580 pixels wide x 400 pixels high
- Max File Size: 150K
- URL: Include link to landing page
Top Banner Ad:
- Image Size: 930 pixels wide x 180 pixels high
- Max File Size: 150K
- URL: Include link to landing page
Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.
Ads must name the product, service, or entity being promoted. Image or animated ads must clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased).
Animated gifs must end after a max of 30 seconds. HTML5 not allowed. HD animated gifs are not supported.
Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.
Facilitiesnet Website
Social Media Marketing Solution
The standard targeting on Facebook and LinkedIn is tailored for local and consumer products; it's not meant for reaching B2B audiences. Most targeting is overly generic keywords and categories which end up reaching kids or hobbyists and doesn't get to the audience you need.
Since we can identify our targeted print and digital readers/users on the platform, we will get your brand message in front of decision makers you are unable to reach.
We get your brand maximum visibility on Facebook and LinkedIn. With our program, you will end up driving more of the prospects you want directly into your purchasing funnel.
Reporting:
Campaign impressions and engagements. Learn More »
Campaign Tiers Facebook:
Campaign budget 1: 25,000 - 30,000 impressions
Campaign budget 2: 40,000 - 50,000 impressions
Campaign budget 3: 60,000 - 75,000 impressions
Campaign Tiers Linkedin:
Campaign budget 1: 15,000 impressions
Campaign budget 2: 25,000 impressions
Campaign budget 3: 40,000 impressions
Social Media Marketing Specs:
Give us the ad materials below and we will create these ads for your campaign: native eNewsletter ad, a 300x250 and a 320x50. (You can give us your own creative for the display ad units if you wish)
- Logo: Company logo
- Company Name: 30 characters max
- Image: 1200x628
- Headline: 70 characters max
- Description: 90 characters max
- URL: Include the URL to which you would like the ad linked.
- Call to Action: 20 character max including spaces and special characters
FacilitiesNet Podcast
Our world has changed overnight. Now more than ever, facilities executives need timely, useful information to help them manage their facilities in new ways. If you have information and advice to help facilities executives in these new times, call us. We'll take your message and in less than a week deliver it to facilities execs via a podcast.
Your Podcast in 4 Easy Steps
- Send us up to 5 questions to ask your subject matter expert
- We'll call and conduct a 5-7-minute interview
- We'll produce the podcast
- We'll develop the promotional creative and promote your podcast
5 Key Benefits
- You influence top facility executives with your corporate message while positioning your company as a source of timely, valuable information
- Your podcast campaign will begin with promotion on 2 eNewsletters to 110,000 subscribers
- We'll then push the podcast to 20,000 facility managers via a dedicated email blast
- You get bonus exposure as the podcast is posted on Facilitiesnet.com
- Extended shelf life - You can host the podcast on your own website indefinitely
Reporting
Recording needs to occur prior to the 15th of the month.
FacilitiesNet Podcast Materials:
- Photo of speaker | Name
- Headline (60 Characters)
- Contact Information
- Email Address
- Website URL
- Phone number if wanted
Online Events Calendar
2021 Schedule
DEMOCAST
October 13 — Theme: Roofing/Building Envelope
PANEL EVENT
October 21 — Outsourcing
DEMOCAST
November 10 — Theme: General
PANEL EVENT
November 18 — Building Envelope
DEMOCAST
December 8 — Theme: HVAC
PANEL EVENT
December 16 — Plumbing and Restroom
2022 Schedule
DEMOCAST
January 19
PANEL EVENT
February — HVAC - Energy Efficiency
VIRTUAL EVENT
February — Operational Excellence
DEMOCAST
February 9
EVENT
March — NFMT 2022 (Baltimore)
PANEL EVENT
March — Healthcare
DEMOCAST
March 9
PANEL EVENT
April — Roofing
ROUNDTABLE
April — Space Management and Tenant Engagement
DEMOCAST
April 13
HEALTHCARE SUMMIT
May
DEMOCAST
May 11
PANEL EVENT
June — Protecting Facilities from Threats
FACILITIES SUMMIT
June — Smart Buildings/Technology/IoT
DEMOCAST
June 8
DEMOCAST
July 20
PANEL EVENT
August — Fire Safety
ROUNDTABLE
August — Education Segment (higher ed or K-12 challenges in buildings)
DEMOCAST
August 10
FACILITIES SUMMIT
September — Net-Zero/Energy Efficiency
DEMOCAST
September 14
PANEL EVENT
October — Sound Masking/Acoustics
DEMOCAST
October 12
EVENT
November — NFMT Vegas
DEMOCAST
November 9
PANEL EVENT
December — Climate Control
DEMOCAST
December 14
Custom Webcasts
Your event, your presentation, your exclusive leads.
For your exclusive webcast event we develop your marketing creative, we run the promotion on digital channels and we produce the event making educating this audience as turn key as possible.
Every webcast gets a test run to ensure your event runs smoothly.
Marketing plans include dedicated emails, event reminder emails, visibility on our popular daily eNewsletter.
You can also get the video of your webcast for post-event visibility.
Your webcast registration report includes name, job title, company & email.
Solution Expert Fastcast - 30-minute presentation
Standard webcast marketing plan. Leads generally range from 120-200
Thought Leader Webcast - 60-minute presentation
- Up to 2 registration questions to better understand the leads from this event
- Large webcast marketing plan. Leads generally range from 160-300
- Attendees Can Earn Continuing Education Units for the Webcast
- 1 polling question during the event if desired
- Your webcast is archived on FacilitiesNet for greater visibility
Reporting:
Round 1 Materials
- Webcast Title — 75 characters max (Company name is not allowed in the Title)
- Summary — 500 characters max
- Learning Objectives (3—4, one sentence each) example below
- Presenting Company As You Want It To Appear
- Presenter Name, Title, Photo & Bio
- Company Logo & URL
- (If applicable) Registration Questions or Polling Questions (You can decide which questions will be registration questions vs. which questions will be polling questions. Registration questions are required to answer in order to register, while polling questions are asked during the live event and are not a requirement to answer.
Your title is the most important item to drive registration and should contain strong language to sell your event to a potential registrant.
Round 2 Materials
- Presentation Slides (PPT) (can also include video but be aware that videos can drop frames)
- Presenter(s) Phone & Email
- Seed Questions (2—4 questions)
- Attendee Contact: (Name, email and/or phone) Who an attendee should contact after the event if they have more questions</li>
Title and descriptions drive the most registrants when they:
- Tell the end user how they will benefit - how it addresses their challenges and needs;
- Tell the end user what they will learn or get out of attending;
- Tell the end user key takeaways;
- Let the end user know the presentation is specific to their profession and tailored to them;
- Offer extra value to attract viewers if possible (a free trail, a discount coupon for attending, etc.)
Tips:
- Focus less on the product itself and more on addressing the challenges of your audience.
- Don't be generic in your title where a potential registrant won't know what the presentation is about and won't understand why it is important for them.
NO: See The FMPRO 4800® from ACME-TECH
NO: Out-Do Your Indoor Facilities
YES: Learn How You Can Save Thousands In HVAC Costs
YES: 5 Steps Facility Managers Need for Healthy Spaces
YES: Tips For Less Costly Roof Coatings + Registrants Save 5%
The purpose of the headline and summary is not to sell your product, it is to get the user interested enough that they will register and attend your presentation to learn more about what your product can do for them.
Example Learning Objectives
- Conceptualize the inner workings of lift and pump stations to better understand system electrical and plumbing components
- Learn how lift stations are utilized throughout the country and the importance of preventative maintenance to mitigate environmental and sanitary disaster.
- Explore case studies and real-life examples that showcase the economic, environmental, and safety benefits of lift station maintenance.
- Understand the needs of your lift station system and the common signs that action is required.
Roundtables - Summits - Panels
Roundtables provide a forum for an interactive discussion on important industry topics with the audience. These two-hour programs feature 2-4 subject matter expert panelists discussing the topic without a formal PowerPoint presentation. The moderated discussion focuses on participation and questions from the audience to address key issues. Panelist and audience members will be using video to participate.
Sponsor Benefits (Limit to 4 Sponsors)
- Opportunity to provide one panelist presenter at the roundtable. Director of education reserves final approval of panelists.
- Logo displayed on all marketing and event materials.
- Logo placement on follow-up email with the ability to include a PDF handout
- Receive attendee lead information including name, postal list, email and phone
Facilities Summits are educational conferences with a four-hour program of curated content on the designated theme. The program is a mix of formal educational presentation sessions and networking opportunities. Each Facilities Summit provides around 4-5 educational sessions (including content from sponsors) directly related to the overall topic of the Summit. Panelist and audience members will be using video to participate.
Sponsor Benefits (Limit to 4 Sponsors)
Platinum
- Opportunity to provide one 15-minute presentation.
- Logo displayed on all marketing and event materials.
- Logo placement on follow-up email with the ability to include a PDF handout
- Receive attendee lead information including name, postal list, email and phone
Gold
- Logo displayed on all marketing and event materials.
- Logo placement on follow-up email with the ability to include a PDF handout
- Receive attendee lead information including name, postal list, email and phone
Panels begin with each panelist spending 10 minutes formally presenting their solution, before transitioning into an extended question and answer portion with the audience. Each event sponsor provides 1 "panelist" presenter for the event.
We take care of the marketing for these events making them easy for sponsors to take advantage of. Sponsors are identified in event marketing.
All event sponsors are sent the lead file from the event which provides you with leads of facility managers that are currently researching this topic and are great targets for additional nurturing.
Limited to 3 Sponsors/Panelists
Your panel-discussion registration report includes name, job title, company, email & postal information.
Round 1 Materials:
- Presenter Name, Title, Photo, Bio, Phone Number & Email
- Company Logo & URL
- 1 Custom Registration Question (Registration questions are required to answer in order to register. Registration questions are yes/no or multiple choice with only one selected choice).
Round 2 Materials:
- Webcast Slides
Democasts
Take part in our Democast day where facilities management professionals take part in learning about product features and benefits for the buildings they manage.
Limited spots available, make sure to reserve yours now.
What's a Democast?
Each customer gets:
- A live, 15-minute product presentation and demonstration webcast. (max time duration 20 minutes including Q&A).
- You have the option to show a pre-recorded demo *video during your event.
- 5-minute Q&A with attendees via the standard webcast chat.
- Archived on FacilitiesNet for 6 months, open for viewing so more FMs can watch your demonstration.
- Promotion: We take care of all the marketing and promotion for registration that includes these channels: emails, eNewsletter, website and social.
- Reporting: List of registrant leads (includes emails).
- We will provide you a post-event video of your presentation that you can use.
- In addition to the above, the event includes a day-of-reminder email to registrants.
- Includes a test run and setup check before the event.
*Can play a demo video during the event, but we recommend videos with voice-overs; we discourage videos with people on-screen speaking as they present bandwidth/synching issues.
Round 1 Materials:
- What Is Being Demoed
- Presenting Company As You Want It To Appear
- Presenter Name, Title & Photo
- Company Logo
- DemoCast Title: 75 characters max
(Company name is not allowed in the Title) - Presentation Summary: 425 characters max
Your title is the most important and should contain strong language to sell your event to a potential registrant.
Round 2 Materials:
- Presentation Slides (PPT) (can also include video but be aware that videos can drop frames)
- Presenter(s) Name & Email
- Seed Questions (2-4 questions)
- Attendee Contact: (Name, email and/or phone)
Who an attendee should contact after the event if they have more questions
Title and descriptions drive the most registrants when they:
- Tell the end user how they will benefit - how it addresses their challenges and needs;
- Tell the end user what they will learn or get out of watching;
- Tell the end user key takeaways;
- Let the end user know the presentation is specific to their profession and tailored to them;
- Offer extra value to attract viewers if possible (a free trail, a discount coupon for attending, etc.)
Tips:
- Focus less on the product itself and more on addressing the challenges of your audience.
- Don't be generic in your title where a potential registrant won't know what the presentation is about and won't understand why it is important for them.
NO: See The FMPRO 4800® from ACME-TECH
NO: Out-Do Your Outdoor Facilities
YES: Learn How You Can Save Thousands In HVAC Costs
YES: 5 Steps Facility Managers Need for Healthy Spaces
YES: Tips For Less Costly Roof Coatings + Registrants Save 5%
The purpose of the headline and summary is not to sell your product, it is to get the user interested enough that they will register and attend your presentation to learn more about what your product can do for them.
Lead Gen
eBooks
View Website Ad Sample
View eNewsletter Ad Sample
View Landing Page Sample
Send us your eBook.
All eBook programs include:
- A lead generating web ad on FacilitiesNet 75,000 impressions;
- An Insider eNewsletter ad campaign going to our 110,000 subscribers 4 times in the month;
- We develop and host a customized, gated landing page for the eBook which includes your logo;
- A lead report which includes email addresses for those who fill out online form to download the book;
- Your logo on the eBook cover;
- Optional: the eBook back page can be a full page ad for your company with a link to visit your website;
eBooks only have one sponsor and these leads are invaluable — make sure you don't miss out.
Reporting
eBook Specs:
Required:
- Company Name as it should appear in text
- Logo: eps format
If Desired:
- Ad for eBook: 1024 pixels wide and 768 pixels high
- Destination url for ad to link to
Branded Features
Promote your article on FacilitiesNet.com! Send us your article and we'll post it on FacilitiesNet as a native article running like one of our own posts, with styling that matches our own articles. Customers running a native article on FacilitiesNet.com receive massive promotion of their story, positioning your content via Native Advertising through our channels. It's your chance to create a relationship that builds trust and loyalty by answering the audience's common questions and educating them.
Amplification Details
- Appears on the FacilitiesNet.com Home Page for 1 month. Rotates in that position with all the branded features running during that time period. Overall category page traffic ranges from 1,000 a month to over 15,000 a month depending on the category. To view a sample, click here
- Appears on up to four FacilitiesNet.com category pages for 1 month. (examples: Building Automation, HVAC, Energy Efficiency, Software) Rotates with other branded features on those categories running during the same campaign dates.
- Appears on the Facility Daily eNewsletter 2 days, circulation 110,000 per day, open rate average 10%. To view a sample, click here
- Archived on FacilitiesNet.com for 1 year on the Branded Feature Landing page. To view a sample, click here
Reporting:
Promotional impressions (includes the total of website impressions + eNewsletter opens) and branded feature landing page total views (this is the equivalent of clicks to a landing page).
Branded Package Specs:
Required Featured Page Components:
- Headline (up to 10 words)
- Text file* (up to 4,000 words)
- Images, graphs, and/or charts: gif, jpeg or png
- Accepted Video URLs: YouTube or Vimeo
- Advertiser to provide URLs
- Company Name: 30 characters max
Email materials to clientservices@tradepress.com
Advertising Policies & Guidelines
*Content is subject to review and may be edited for length, clarity and style. Branded content is intended to provide useful or otherwise engaging, non-promotional information to facility professionals.
Virtual Edition Sponsorship
The Virtual Edition of Building Operating Management or Facility Maintenance Decisions is a fully interactive copy of the print magazine. Virtual Edition sponsorship consists of a full-page ad placed across from the front cover, an exclusive top-of-page banner visible on every page, as well as sponsor recognition weekly in our newsletter for a month. The sponsor ad and banner in the virtual edition are clickable to your provided url.
Reach:
- BOM: 4-week promotion to over 65,000 eNewsletter recipients
- FMD: 4-week promotion to over 45,000 eNewsletter recipients
View a Virtual Edition Sponsorship Email Sample
Reporting:
eNewsletter opens (promotional impressions)
Virtual Edition Sponsorship Specs:
Logo: 200 x 150 pixels, 40kb, 72 dpi, RGB
Full-page ad: 500 x 600 pixels
Banner: 900 x 60 pixels
Accepted formats: GIF, JPEG, and third-party tags
URL: Advertiser to provide URL Submit all ad material to
Note: Virtual edition ads do not appear on mobile phones
White Paper Promotion Package
White papers are a key compontent in content marketing strategies to build thought leadership, awareness, consideration, preference and favorability with a brand. They are an effective tool to support upper funnel marketing objectives. They are especially important in the facilities management industry.
We've put together an easy to run, effective awareness campaign to maximize visibility and user engagement in this industry for the most efficient cost. You can provide an existing white paper, if you need help writing and creating one for this market you can use our experienced staff of white paper developers to do it for you.*
- A lead generating white paper ad on FacilitiesNet 75,000 impressions;
- A daily Insider eNewsletter white paper ad campaign going to our 110,000 subscribers 4 times in the month;
- A dedicated email broadcast to 10,000 facility professionals;
- We develop and host a customized, gated landing page for the white paper with your branding;
- A lead report which includes email addresses for those who fill out online form to download the book;
White Paper Package Specs:
Required:
- Company Name as it should appear in text
- Logo: eps format
- PDF of the white paper, an email subject line (56 characters or less), and intro copy for white paper (100 words or less)
Pipeline Qualified Leads Program
This program provides you pre-qualified facility executives willing to be contacted regarding their needs for products and services. They've already told us they need help operating their buildings, seeking products like yours.
Our experienced telecom team calls subscribers of Building Operating Management and Facility Maintenance Decisions, asking targeted questions that you've provided. The telecom team uncovers the hottest prospects that are interested in learning about your products or services. We turn these leads over to you. These potential buyers give us their permission to have your sales team contact them.
No risk! You only pay when we fulfill the contract and deliver your leads. Rate/lead is dependent upon your lead criteria. Minimum number of leads delivered is 30. Approximately six weeks from beginning of program to deliver leads to you.
Circulation/Digital Audience
FacilitiesNet Website
- Uniques: 105,000 average monthly
- Pageviews: 200,000 average monthly
FacilitiesNet Audience Profile
FacilitiesNet focuses on FMs who manage 500,000 or more sq. feet of buildings, are the primary decision maker or influence the buying decision, and have multi-million-dollar budgets.
Reach all decision makers across the whole facilities-management industry with titles like:
- Building Owners
- Presidents, Vice Presidents, Partners, CEO's, CFO's, CIO's, COO's
- VP/Directors of Facilities & Buildings, Real Estate, Property and Asset Managers, Building and Facilities Managers
- Directors of Energy Services
- Directors of Sustainability
- Superintendents of Schools/School Districts
- Director of Engineering
- Director of Maintenance
- Director of Buildings and Grounds
- Site Engineering Manager
- Facility Maintenance Manager
- Engineering Manager
- Facilities Service Manager
- Site Engineering Manager
- Manager Maintenance Operations<
- Construction Manager
* information based on engagement from known users and website analytics