FM Digital Opportunities

Power of Digital

Digital Advertising is...

Targeted

Measurable

Flexible

Portable

Cost Effective

Digital Sponsorship Packages

By becoming a sponsorship partner, you get the most efficient and cost effective visibility to this audience, plus we make available perks not available for ala carte programs. Upfront billing in 3 month increments.

FacilitiesNetwork Facilities Network ROS
Sample
Retargeting
Sample
FN Insider eNewsletter
Sample
HFT eNewsletter
Sample
Partner Link
Sample
Industry Contributor 25,000 29,000 2 0 6%
Industry Trusted Brand 45,000 50,000 3 2 11%
Industry Front Runner 58,000 60,000 5 3 15%
Industry Leader 115,000 110,000 7 4 25%

*Partner link percentages are calculated for a 1 month program. For campaigns running over multiple months that percent is divided by the number of months the campaign runs.


*Optional

Reporting

Reporting will include overall program engagement, including send numbers, impressions and clicks.

We can create a gated landing page for your program if you would like us to capture leads for you. Our standard gated landing page provides email address and customer name.


View Ad Specs
Submission Guidelines
Insider eNewsletter

Facilities Insider eNewsletter

The Insider eNewsletter provides FMs with the information they need to stay ahead of the curve, including cost-saving techniques and strategies. FMs rely on the Insider eNewsletter for the latest product and innovation information as well as insights on how manufacturers are meeting the needs of today's buildings. Our Insider eNewsletter keeps subscribers updated with weekday news and special editions that focus on Technology or Trending FM issues.

Reporting

You will receive a report with email opens and clicks. Learn More »

Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Circulation

Pick from the following:

  • 110,000 Whole FM Industry
  • 65,000 Target building owners and facility executives
  • 45,000 Target building maintenance and engineering management professionals

View a Facilities Insider eNewsletter sample

View a Facilities Insider special edition



View Ad Specs
Submission Guidelines
Insider eNewsletter

Top Products

View Top Products Insider Daily eNewsletter sample

View additional Top Products Insider Daily eNewsletter sample

Increase your visibility and drive traffic to your Web site.

Inclusion in Top Products shows the facilities industry you're one of the best. Incredible ROI opportunity when you showcase your products and services to industry decision makers' inboxes. An easy and cost effective way to get your product message out in front of key buyers. Our high level reporting lets you know the quality of the readers you're reaching.

Bonus Reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Circulation:

110,000

Frequency

Monthly


View Ad Specs
Submission Guidelines
2022 Top Products Mail Dates*:
  • 1/5/22
  • 2/9/22
  • 3/2/22
  • 4/6/22
  • 5/4/22
  • 6/1/22
  • 7/6/22
  • 8/3/22
  • 9/7/22
  • 10/5/22
  • 11/2/22
  • 12/7/22

*Materials are due 2 weeks prior to mail date

Sole-Sponsored Custom Email

Best Facility Professional Email Database

We have identified facility professionals with the most square footage, the biggest budgets and decision making power. Between active requests from our user base and our circulation department's active list management to keep quality high we have done the work to help ensure you're reaching the right and most engaged audience.

Customize Your Blast Size To Meet Your Goal:

Choose a circulation size to meet your needs in 1,000 increments. To maintain list integrity, maximum blast size we allow is 60,000. Larger audience sizes will need to be divided into multiple blasts.

Customers will review, proof and sign off on all HTML created by the Trade Press design services team. Once clients sign off on the creative, anything deemed as an "error" in the creative itself is a responsibility of the client and are not eligible for discount or make good from Trade Press Media Group.

If the client cancels the project after the designer has begun work, we are entitled to a "kill fee" of $500.

*For small blasts we have a minimum blast charge of $1,700 to account for setup, operations, audience generation, list maintenance and various other costs.

Enhance Your Targeting:

You can further refine your target audience for an additional charge. Additional targeting options include:

  • Business
  • Job Title/Function
  • Building Type/Size
  • eNewsletter subscribers
  • Webinar attendees
  • Geographic
  • Behavioral
    • Building Automation
    • Career and Salary
    • Ceilings, Furniture, & Walls
    • Design & Construction
    • Doors & Hardware
    • Elevators
    • Equipment Rental & Tools
    • Emergency Preparedness
    • Energy Efficiency
    • Facilities Management
    • Flooring
    • Green
    • Grounds Management
    • HVAC/IAQ
    • Lighting
    • Maintenance & Operations
    • Outsourcing
    • Paints & Coatings
    • Plumbing & Restrooms
    • Power & Communications
    • Roofing
    • Security
    • Software
    • Windows & Exterior Walls
Reporting:

You will receive a report with email opens and clicks. Learn More »

Bonus Reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Email Upgrades

FacilitiesNet Network Advertising

Ads run on our FacilitiesNet Display Ad Network which is comprised of our in-house websites that target facilities-management professionals. Visibility is primarily on FacilitiesNet and can also include NFMT and HealthcareFacilitiesToday.

Facilitiesnet Website

Run of Site Advertising

Our Run-of-Site (ROS) advertising targets the buyers you want to reach by appearing on content directly related to your product or service. FMs researching specific technologies are highly engaged and primed to make a purchase.

View ad locations on FacilitiesNet.com

View Mobile ad locations on FacilitiesNet.com

Runs on the FacilitiesNet Network

Reporting:

Ad impressions. Ad clicks. Learn More »


View Ad Specs
Submission Guidelines
Facilitiesnet Website - New Starting in 2022

Intro Ad

Make a splash with this oversized ad that appears above the website which users can't miss when they first land on a page.

If you want to inform and educate facilities-management professionals, this is a prime spot to give them a more indepth message.

Runs on the FacilitiesNet Network

View Sample

Reporting:

Ad impressions. Ad clicks. Learn More »
note: plays of your YouTube embedded video can be seen from within your YouTube account.


View Ad Specs
Submission Guidelines
Facilitiesnet Website - New Starting in 2022

Wallpaper Ad

A high-impact ad unit that sticks around. The wallpaper ad appears on both sides of the website, wrapping the content even when a user scrolls down.

Runs on the FacilitiesNet Network

View Sample

Reporting:

Ad impressions. Ad clicks. Learn More »


View Ad Specs
Submission Guidelines
Facilitiesnet Website

Contextually-Targeted Ads

Contextual advertising allows advertisers to target their ads not only to facilities professionals but also directly to the pages on the site that relate to a specific topic the user is currently engaged with. Getting in front of users at the moment of engagement within a relevant and trusted context is incredibly valuable.

View ad locations on FacilitiesNet.com

View Mobile ad locations on FacilitiesNet.com

Runs on the FacilitiesNet Network

Reporting:

Ad impressions. Ad clicks. Learn More »


View Ad Specs
Submission Guidelines
Facilitiesnet Website

Lead Generating Ads

View a sample ad

We'll create an ad for you with form fields inside the ad. We've seen an increase in conversion rates when compared to a traditional landing page approach. Lead Generating ads are part of our ROS ads.

Runs on the FacilitiesNet Network

Reporting:

Ad impressions. Email and name of users who requested. Learn More »



View Ad Specs
Submission Guidelines
Facilitiesnet Website

Video Ad

View a Sample Video Ad

An ever increasing number of ads incorporate video. Video ads drive results. Bring more prospects to your website, create awareness and increase sales by having your existing video featured in any of the FacilitiesNet image ad areas.

Video Ad Features:
  • Can be placed in any of the FacilitiesNet image ad areas

Runs on the FacilitiesNet Network

Reporting:

Ad impressions.

Customers can track plays through their respective video platform tools. We are not able to report on video plays.

Tracking includes the number of clicks for those going to your website. Learn More »


View Ad Specs
Submission Guidelines
Facilitiesnet Website

Retargeting

Retargeting infographic
View larger

Extend your message by targeting FMs all across the web. Target top prospects that you know you need to reach, but otherwise can't get in front of.

3 Options to Choose From:

1) Standard Retargeting

The standard retargeting campaign puts you in front of facilities decision makers, creating awareness and generating leads. View sample

2) High-Impact Retargeting

Make sure that you get noticed. Our new High-Impact retargeting ad program helps you accomplish greater visibility. Your ads retargeting our FacilitiesNet audience are substantially larger and attract more interest and attention. Ad sizes are 300x600 half page, 580x400 netboard and 930x180 top banner. View sample

3) Behavioral Retargeting

Want to retarget to a specific section of FacilitiesNet.com? We can do that. With our retargeting program, you can retarget to specific users frequenting the pages of most interest to you and your products.

Our double-targeted behavioral campaign targets facility professionals, and takes it one step further by identifying prospects who are actively researching and reading topics relevant to your products and services.

Reporting:

Ad impressions. Ad clicks. Learn More »

Standard Retargeting


View Ad Specs
Submission Guidelines

High Impact Retargeting


View Ad Specs
Submission Guidelines
Facilitiesnet Website

Social Media Marketing Solution

View Facebook Ad Sample

View LinkedIn Ad Sample

The standard targeting on Facebook and LinkedIn is tailored for local and consumer products; it's not meant for reaching B2B audiences. Most targeting is overly generic keywords and categories which end up reaching kids or hobbyists and doesn't get to the audience you need.

Since we can identify our targeted print and digital readers/users on the platform, we will get your brand message in front of decision makers you are unable to reach.

We get your brand maximum visibility on Facebook and LinkedIn. With our program, you will end up driving more of the prospects you want directly into your purchasing funnel.

Reporting:

Campaign impressions and engagements. Learn More »

Campaign Tiers Facebook:

Campaign budget 1: 25,000 - 30,000 impressions

Campaign budget 2: 40,000 - 50,000 impressions

Campaign budget 3: 60,000 - 75,000 impressions

Campaign Tiers Linkedin:

Campaign budget 1: 15,000 impressions

Campaign budget 2: 25,000 impressions

Campaign budget 3: 40,000 impressions


View Ad Specs
Submission Guidelines

FacilitiesNet Podcast

Our world has changed overnight. Now more than ever, facilities executives need timely, useful information to help them manage their facilities in new ways. If you have information and advice to help facilities executives in these new times, call us. We'll take your message and in less than a week deliver it to facilities execs via a podcast.

View podcast example

Your Podcast in 4 Easy Steps
  • Send us up to 5 questions to ask your subject matter expert
  • We'll call and conduct a 5-7-minute interview
  • We'll produce the podcast
  • We'll develop the promotional creative and promote your podcast
5 Key Benefits
  • You influence top facility executives with your corporate message while positioning your company as a source of timely, valuable information
  • Your podcast campaign will begin with promotion on 2 eNewsletters to 110,000 subscribers
  • We'll then push the podcast to 20,000 facility managers via a dedicated email blast
  • You get bonus exposure as the podcast is posted on Facilitiesnet.com
  • Extended shelf life - You can host the podcast on your own website indefinitely
Reporting

Learn More »

Recording needs to occur prior to the 15th of the month.


View Ad Specs
Submission Guidelines

Online Events Calendar

2023 Schedule

January

DEMOCAST

January 19

February

DEMOCAST

February 9

PANEL EVENT

February 10 — HVAC - Energy Efficiency

VIRTUAL EVENT

February 16 — Operational Excellence

Is your building operating the way it was designed? Achieving operational excellence is a goal of all facility managers, but it takes strategic planning and execution. Making sure the systems and people are operating as expected requires a strong understanding of key performance indicators (KPIs) to ensure the correct technology, systems and procedures are in place. Join us as we discuss key topics to help facility managers achieve operational excellence in their own facilities.

March

PANEL EVENT

March 8 — Healthcare

DEMOCAST

March 9

EVENT

March 29 - 31 — NFMT 2022 (Baltimore)

April

DEMOCAST

April 13

PANEL EVENT

April 14 — Roofing

ROUNDTABLE

April 27 —Hybrid Work/Space Management

Flexibility is key these days, and facility managers are at the forefront for many organizations. Stakeholders want more flexibility when it comes to workplaces and workspaces, from hoteling desks to collaborative workspaces. More teams – including FM teams—are working remotely or hybrid which creates new opportunities and challenges. Join us for this virtual conference as we discuss the best practices for hybrid workplaces and remote workforces.

May

DEMOWEEK

May 10, 11 & 12

HEALTHCARE SUMMIT

May 25 — Healthcare Facilities Today

June

DEMOCAST

June 8

FACILITIES SUMMIT

June 15 — Smart Buildings/IoT

Smart buildings are continuing to create new opportunities for facility managers to collect and analyze data, providing necessary information to manage their building. Connected systems and sensors are now the baseline for most buildings, but with the decreased costs and increased labor market now is the time for full automation. This event will focus on what facility managers need to do today and tomorrow to make sure they are ready for the next wave in smart building technology.

PANEL EVENT

June 23 — Protecting Facilities from Threats

July

DEMOCAST

July 20

August

PANEL EVENT

August 4 — Fire Safety

DEMOCAST

August 10

ROUNDTABLE

August 17 — Education Segment (higher ed or K-12 challenges in buildings)

September

DEMOCAST

September 14

FACILITIES SUMMIT

September 20 — Net-Zero/Energy Efficiency

Typically, energy costs are one of the top expense line items in any facility’s budget. Many buildings are currently looking to reduce operating costs and support increasing sustainability goals through net-zero strategies. Join us for this virtual conference as we review net-zero strategies to help reduce energy consumption

October

PANEL EVENT

October 4 — Sound Masking/Acoustics

DEMOCAST

October 12

November

EVENT

November 2-3 — NFMT Vegas

DEMOCAST

November 9

December

PANEL EVENT

December 6 — Climate Control

DEMOCAST

December 14

Custom Webcasts

Your event, your presentation, your exclusive leads.

For your exclusive webcast event we develop your marketing creative, we run the promotion on digital channels and we produce the event making educating this audience as turn key as possible.

Every webcast gets a test run to ensure your event runs smoothly.

Marketing plans include dedicated emails, event reminder emails, visibility on our popular daily eNewsletter.

You can also get the video of your webcast for post-event visibility.

Your webcast registration report includes name, job title, company & email.

Solution Expert Fastcast - 30-minute presentation

Standard webcast marketing plan. Leads generally range from 120-200

Thought Leader Webcast - 60-minute presentation

  • Up to 2 registration questions to better understand the leads from this event
  • Large webcast marketing plan. Leads generally range from 160-300
  • Attendees Can Earn Continuing Education Units for the Webcast
  • 1 polling question during the event if desired
  • Your webcast is archived on FacilitiesNet for greater visibility
Reporting:

Learn More »


View Ad Specs
Submission Guidelines

View a Sample Webcast

Roundtables - Summits - Panels

Roundtables provide a forum for an interactive discussion on important industry topics with the audience. These two-hour programs feature 2-4 subject matter expert panelists discussing the topic without a formal PowerPoint presentation. The moderated discussion focuses on participation and questions from the audience to address key issues. Panelist and audience members will be using video to participate.

Sponsor Benefits (Limit to 4 Sponsors)
  • Opportunity to provide one panelist presenter at the roundtable. Director of education reserves final approval of panelists.
  • Logo displayed on all marketing and event materials.
  • Logo placement on follow-up email with the ability to include a PDF handout
  • Receive attendee lead information including name, postal list, email and phone

Rountables

View Ad Specs
Submission Guidelines

Facilities Summits

View Ad Specs
Submission Guidelines

Panels

View Ad Specs
Submission Guidelines

Democasts

DemoCasts are live, 15-minute product/service demonstration webcasts.to facilities professionals who are ready to buy. Your DemoCast is part of full day of product demonstrations by leading suppliers.

2023 Schedule

2.22.23 12pm ET FN DEMOCAST
4.26.23 12pm ET FN DEMOCAST
6.21.23 12pm ET FN DEMOCAST
8.23.23 12pm ET FN DEMOCAST
9.20.23 12pm ET FN DEMOCAST
11.15.23 12pm ET FN DEMOCAST

What's a Democast?

Each customer gets:
  • A live, 15-minute product presentation and demonstration webcast. (max time duration 20 minutes including Q&A).
  • You have the option to show a pre-recorded demo *video during your event.
  • 5-minute Q&A with attendees via the standard webcast chat.
  • Archived on FacilitiesNet for 6 months, open for viewing so more FMs can watch your demonstration.
  • Promotion: We take care of all the marketing and promotion for registration that includes these channels: emails, eNewsletter, website and social.
  • Reporting: List of registrant leads (includes emails).
  • We will provide you a post-event video of your presentation that you can use.
  • In addition to the above, the event includes a day-of-reminder email to registrants.
  • Includes a test run and setup check before the event.

*Can play a demo video during the event, but we recommend videos with voice-overs; we discourage videos with people on-screen speaking as they present bandwidth/synching issues.


View Ad Specs
Submission Guidelines

View Democasts

Lead Gen

eBooks

View eBook sample

View Website Ad Sample

View eNewsletter Ad Sample

View Landing Page Sample

Send us your eBook.

All eBook programs include:
  • A lead generating web ad on FacilitiesNet 75,000 impressions;
  • An Insider eNewsletter ad campaign going to our 110,000 subscribers 4 times in the month;
  • We develop and host a customized, gated landing page for the eBook which includes your logo;
  • A lead report which includes email addresses for those who fill out online form to download the book;

eBooks only have one sponsor and these leads are invaluable — make sure you don't miss out.

Reporting

Learn More »


View Ad Specs
Submission Guidelines

Branded Features

sample

Promote your article on FacilitiesNet.com! Send us your article and we'll post it on FacilitiesNet as a native article running like one of our own posts, with styling that matches our own articles. Customers running a native article on FacilitiesNet.com receive massive promotion of their story, positioning your content via Native Advertising through our channels. It's your chance to create a relationship that builds trust and loyalty by answering the audience's common questions and educating them.

Amplification Details
  • Appears on the FacilitiesNet.com Home Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
  • Appears on up to four FacilitiesNet.com category pages for 1 month. (examples: Building Automation, HVAC, Energy Efficiency, Software) Rotates with other branded features on those categories running during the same campaign dates.
  • Appears on the Facility Daily eNewsletter 3 days, circulation 110,000 per day. To view a sample, click here
  • Archived on FacilitiesNet.com for 1 year on the Branded Feature Landing page. To view a sample, click here
Reporting:

Promotional impressions (includes the total of website impressions + eNewsletter opens) and branded feature landing page total views (this is the equivalent of clicks to a landing page).


View Ad Specs
Submission Guidelines

Virtual Edition Sponsorship

The Virtual Edition of Building Operating Management or Facility Maintenance Decisions is a fully interactive copy of the print magazine. Virtual Edition sponsorship consists of a full-page ad placed across from the front cover, an exclusive top-of-page banner visible on every page, as well as sponsor recognition weekly in our newsletter for a month. The sponsor ad and banner in the virtual edition are clickable to your provided url.

Reach:
  • BOM: 4-week promotion to over 65,000 eNewsletter recipients
  • FMD: 4-week promotion to over 45,000 eNewsletter recipients

View a Virtual Edition

View a Virtual Edition Sponsorship Email Sample

Reporting:

eNewsletter opens (promotional impressions)


View Ad Specs
Submission Guidelines

Note: Virtual edition ads do not appear on mobile phones

White Paper Promotion Package

White papers are a key compontent in content marketing strategies to build thought leadership, awareness, consideration, preference and favorability with a brand. They are an effective tool to support upper funnel marketing objectives. They are especially important in the facilities management industry.

We've put together an easy to run, effective awareness campaign to maximize visibility and user engagement in this industry for the most efficient cost. You can provide an existing white paper, if you need help writing and creating one for this market you can use our experienced staff of white paper developers to do it for you.*

  • A lead generating white paper ad on FacilitiesNet 75,000 impressions;
  • A daily Insider eNewsletter white paper ad campaign going to our 110,000 subscribers 4 times in the month;
  • A dedicated email broadcast to 10,000 facility professionals;
  • We develop and host a customized, gated landing page for the white paper with your branding;
  • A lead report which includes email addresses for those who fill out online form to download the book;

View Website Ad Sample

View eNewsletter Ad Sample

View Landing Page Sample


View Ad Specs
Submission Guidelines

Pipeline Qualified Leads Program

This program provides you pre-qualified facility executives willing to be contacted regarding their needs for products and services. They've already told us they need help operating their buildings, seeking products like yours.

Our experienced telecom team calls subscribers of Building Operating Management and Facility Maintenance Decisions, asking targeted questions that you've provided. The telecom team uncovers the hottest prospects that are interested in learning about your products or services. We turn these leads over to you. These potential buyers give us their permission to have your sales team contact them.

No risk! You only pay when we fulfill the contract and deliver your leads. Rate/lead is dependent upon your lead criteria. Minimum number of leads delivered is 30. Approximately six weeks from beginning of program to deliver leads to you.

Circulation/Digital Audience

FacilitiesNet Website

  • Uniques: 105,000 average monthly
  • Pageviews: 200,000 average monthly

FacilitiesNet Audience Profile

FacilitiesNet focuses on FMs who manage 500,000 or more sq. feet of buildings, are the primary decision maker or influence the buying decision, and have multi-million-dollar budgets.

Reach all decision makers across the whole facilities-management industry with titles like:
  • Building Owners
  • Presidents, Vice Presidents, Partners, CEO's, CFO's, CIO's, COO's
  • VP/Directors of Facilities & Buildings, Real Estate, Property and Asset Managers, Building and Facilities Managers
  • Directors of Energy Services
  • Directors of Sustainability
  • Superintendents of Schools/School Districts
  • Director of Engineering
  • Director of Maintenance
  • Director of Buildings and Grounds
  • Site Engineering Manager
  • Facility Maintenance Manager
  • Engineering Manager
  • Facilities Service Manager
  • Site Engineering Manager
  • Manager Maintenance Operations<
  • Construction Manager

* information based on engagement from known users and website analytics

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