FM Digital Opportunities
Editorial Mission
FacilitiesNet delivers timely, critical, in-depth information facility managers need to ensure institutional and commercial facilities are energy efficient, cost-effective, sustainable, and safe. The digital platform ensures fast access to information on the full range of facility management and technology issues from the pages of Building Operating Management and Facility Maintenance Decisions magazines, while also delivering essential information on education opportunities, product advances, and career opportunities.
Power of Digital
Digital media offers brands and organizations an affordable way to target and reach facilities professionals. It is especially effective as part of an integrated marketing strategy.
The advantages of paid digital media are numerous.
Digital Advertising is Targeted
Your ad is seen by qualified prospects - facility executives who are researching products to purchase. You can put your brand in front of these prospects at every stage of the buying cycle In addition, you can target FMs by behavior, geographic location, demographics, interests, and more.
Digital Advertising is Measurable
With a digital campaign the metrics are built right in. You know exactly who clicked on your content, opened it, referred it, shared it, etc. You also can trace the source of your sales leads from entry to the actual purchase. Know exactly which ads brought in the highest number of qualifying leads. Know how many impressions were served, where they were served This will help you determine which strategies and advertising channels yield the best results and merit more investment.
Digital Advertising is Flexible
Because digital advertising is quick to measure-often with real-time results and metrics- you may find that it helps make your campaigns more cost effective. If a digital advertising program is not performing well, you can quickly and easily replace it with a new ad program.
Online advertising campaigns are quickly measured — often with real time results and metrics. You have the flexibility to respond to incoming data and make changes instantly. It's easy to quickly adjust your ad campaigns to ensure that your budget is spent well and offers the best ROI. This flexibility allows you to stay in front of facilities executives, anticipate their needs and adjust your ads immediately.
Digital Advertising is Portable
Digital and mobile marketing go hand-in-hand. Digital advertising allows you to reach facility executives on the go, wherever they are, whenever they are online. This is especially beneficial as more and more FMs are using their smartphone and ditching the desktop.
Digital Advertising is Cost Effective
Digital channels are highly cost-effective for marketers. Rates are typically set through a combination of ad size, ad location, performance, and demand. Considering the reach allotted via digital channels, an online campaign can stretch your budget further. Furthermore, digital campaigns have greater transparency, allowing you to adjust your cost easily based on performance.
2019 Digital Calendar
January
| E-Newsletter Special Sections | |
|---|---|
| HVAC | 1/3/19 |
| AHR Product Review | 1/9/19 |
| Critical Facilities | 1/10/19 |
| High Performance Buildings | 1/17/19 |
| Top Products | 1/23/19 |
| IRE Product Review | 1/29/19 |
| BIoT | 1/31/19 |
February
| E-Newsletter Special Sections | |
|---|---|
| Roofing | 2/5/19 |
| Now Showing | 2/12/19 |
| Critical Facilities | 2/14/19 |
| Top Products | 2/20/19 |
| High Performance Buildings | 2/26/19 |
March
| E-Newsletter Special Sections | |
|---|---|
| Security | 3/5/19 |
| Critical Facilities | 3/14/19 |
| NFMT Show | 3/19/19 |
| High Performance Buildings | 3/21/19 |
| Top Products | 3/27/19 |
April
| E-Newsletter Special Sections | |
|---|---|
| Lighting | 4/4/19 |
| Critical Facilities | 4/11/19 |
| High Performance Buildings | 4/18/19 |
| Top Products | 4/24/19 |
May
| Webcast Topics | |
|---|---|
| Roof System Replacement Learn More | TBD |
| E-Newsletter Special Sections | |
| Fire Safety | 5/2/19 |
| Critical Facilities | 5/9/19 |
| Now Showing | 5/15/19 |
| High Performance Buildings | 5/21/19 |
| Top Products | 5/30/19 |
June
| Webcast Topics | |
|---|---|
| Security Learn More | TBD |
| E-Newsletter Special Sections | |
| Plumbing & Restrooms | 6/5/19 |
| Critical Facilities | 6/12/19 |
| High Performance Buildings | 6/20/19 |
| Top Products | 6/26/19 |
July
| E-Newsletter Special Sections | |
|---|---|
| Lighting | 7/3/19 |
| Critical Facilities | 7/11/19 |
| High Performance Buildings | 7/18/19 |
| Top Products | 7/31/19 |
August
| Webcast Topics | |
|---|---|
| Fire Safety Codes Learn More | TBD |
| E-Newsletter Special Sections | |
| Roofing | 8/6/19 |
| Critical Facilities | 8/8/19 |
| Now Showing | 8/14/19 |
| High Performance Buildings | 8/20/19 |
| Top Products | 8/28/19 |
September
| E-Newsletter Special Sections | |
|---|---|
| Grounds | 9/4/19 |
| Critical Facilities | 9/10/19 |
| High Performance Buildings | 9/19/19 |
| Top Products | 9/25/19 |
October
| E-Newsletter Special Sections | |
|---|---|
| Green | 10/2/19 |
| Critical Facilities | 10/10/19 |
| High Performance Buildings | 10/17/19 |
| Top Products | 10/23/19 |
November
| Webcast Topics | |
|---|---|
| Data Centers Learn More | TBD |
| E-Newsletter Special Sections | |
| BIoT | 11/5/19 |
| Now Showing | 11/7/19 |
| Critical Facilities | 11/12/19 |
| Top Products | 11/14/19 |
| High Performance Buildings | 12/21/19 |
December
| E-Newsletter Special Sections | |
|---|---|
| Critical Facilities | 12/3/19 |
| Security | 12/5/19 |
| Top Products | 12/10/19 |
| High Performance Buildings | 12/12/19 |
Circulation/Digital Audience
FacilitiesNet Website
- Uniques: 100,000 average monthly
- Pageviews: 210,000 average monthly
FacilitiesNet eNewsletter
- Facility Insider Daily 125,000 subscribers
- 75,000 Target building owners and facility executives
- 50,000 Target building maintenance and engineering management professionals
FacilitiesNet Audience Profile
FacilitiesNet focuses on FMs who manage 500,000 or more sq. feet of buildings, are the primary decision maker or influence the buying decision, and have multi-million-dollar budgets.
Reach all decision makers across the whole facilities-management industry with titles like:
- Building Owners
- Presidents, Vice Presidents, Partners, CEO's, CFO's, CIO's, COO's
- VP/Directors of Facilities & Buildings, Real Estate, Property and Asset Managers, Building and Facilities Managers
- Directors of Energy Services
- Directors of Sustainability
- Superintendents of Schools/School Districts
- Director of Engineering
- Director of Maintenance
- Director of Buildings and Grounds
- Site Engineering Manager
- Facility Maintenance Manager
- Engineering Manager
- Facilities Service Manager
- Site Engineering Manager
- Manager Maintenance Operations<
- Construction Manager
* information based on engagement from known users and website analytics
Insider eNewsletter
Daily Ads
The must-read daily for the facilities professional, the Insider Daily E-Newsletter provides FMs with the information they need to stay ahead of the curve and includes the cost-saving techniques and strategies industry professionals utilize. FMs rely on the Insider Daily E-Newsletter for the latest product and innovation information and insight on how manufacturers are meeting the needs of today's buildings. Frequently covered topics include: HVAC, energy management, greening your buildings, building automation, salary and career resources, lighting, design and retrofits, FM management, IAQ and more.
Reporting
You will receive a report with email opens and clicks.
Circulation
Pick from the following:
- 125,000 Whole FM Industry
- 75,000 Target building owners and facility executives
- 50,000 Target building maintenance and engineering management professionals
View a Facilities Insider Daily E-Newsletter sample
Native Ad
Image:
- Dimensions: 175 pixels width x 100 pixels height
- File size: 30K
- File type: gif or jpg
Headline:
- 70 characters max*
Company Name:
- 30 characters max*
Description:
- 90 characters max*
URL:
- Include the URL to which you would like the ad linked.
Call to Action:
- 20 character max including spaces and special characters
*Spaces and special characters are included in the character count.
Insider eNewsletter Special Section
Critical Facilities
The Critical Facilities focused Insider Daily E-Newsletter delivers invaluable information directly to inboxes, providing intelligence on all things Mission Critical.
Bonus Reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Circulation
125,000 high-level facility managers and engineering/maintenance managers who subscribe to Building Operating Management (BOM) or Facility Maintenance Decisions. Also includes premium circulation to facility professionals who have registered to attend NFMT, BOM and FMD webcasts or receive BOM and FMDs e-newsletters.
Native Ad
Image:
- Dimensions: 175 pixels width x 100 pixels height
- File size: 30K
- File type: gif or jpg
Headline:
- 70 characters max*
Company Name:
- 30 characters max*
Description:
- 90 characters max*
URL:
- Include the URL to which you would like the ad linked.
*Spaces and special characters are included in the character count.
Insider eNewsletter
Top Products
Increase your visibility and drive traffic to your Web site.
Inclusion in Top Products shows the facilities industry you're one of the best. Incredible ROI opportunity when you showcase your products and services to industry decision makers' inboxes. An easy and cost effective way to get your product message out in front of key buyers. Our high level reporting lets you know the quality of the readers you're reaching.
Reporting:
You will receive a report with email opens and clicks.
Bonus Reporting:
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Circulation:
125,000 building executives, facility managers and engineering/maintenance managers who are subscribers to Building Operating Management or Facility Maintenance Decisions magazines or have registered for NFMT, Webcasts, E-Newsletters or other Building Operating Management or Facility Maintenance Decisions - related products and services.
No ad materials
You provide a jpeg product photograph, product name, and link to the product specific page on your website.
Frequency
Monthly
Company Name:
- 30 characters max*
Image:
- Dimensions: 100 pixels width x 100 pixels height
- File size: 25K
- File types: gif or jpg
Headline:
- 65 characters max*
Description:
- 150 characters max*
URL:
- Your landing page link
*Spaces and special characters are included in the character count.
Insider eNewsletter
Now Showing
Get your video in front of the audience you developed it for.
Videos drive results if they are seen by the right audience. Get new prospects to your website, educate customers and create awareness by having your existing company video featured in the Now Showing section of our eNewsletters. Sent to 125,000 industry decision makers.
Reporting
You will receive a report with email opens and clicks.
Bonus Reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Circulation
125,000 building executives, facility managers and engineering/maintenance managers who are subscribers to Building Operating Management or Facility Maintenance Decisions magazines or have registered for NFMT, Webcasts, E-Newsletters or other Building Operating Management or Facility Maintenance Decisions - related products and services.
No ad materials - You provide a jpeg product photograph, product name, and link to the product specific page on your website.
Frequency
Quarterly
Company Name:
- 30 characters max*
Image:
- Dimensions: 100 pixels width x 100 pixels height
- File size: 25K
- File types: gif or jpg
Headline:
- 65 characters max*
Description:
- 150 characters max*
URL:
- Your landing page link
*Spaces and special characters are included in the character count.
Insider eNewsletter Special Section
High-Performance Buildings
Promote your company to VPs, directors and managers of facilities management, energy and sustainability. This e-newsletter focus is designed to help facility management managers integrate and optimize all of their major high performance building attributes, including energy efficiency, durability, life-cycle performance and occupant productivity. Managers will receive news updates, feature articles and various other resources related to high performance buildings.
Reporting
You will receive a report with email opens and clicks.
Bonus Reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Circulation:
125,000 high-level facility managers and engineering/maintenance managers who subscribe to Building Operating Management (BOM) or Facility Maintenance Decisions. Also includes premium circulation to facility professionals who have registered to attend NFMT, BOM and FMD webcasts or receive BOM and FMDs e-newsletters.
Company Name:
- 30 characters max*
Image:
- Dimensions: 100 pixels width x 100 pixels height
- File size: 25K
- File types: gif or jpg
Headline:
- 65 characters max*
Description:
- 150 characters max*
URL:
- Your landing page link
*Spaces and special characters are included in the character count.
Insider eNewsletter
eNewsletter Quick Poll
Get feedback from facility professionals in an easy and inexpensive way. Our templated, 3-question quick poll makes it easy for you to hear from your potential customers.
Reporting
You will receive a report with email opens and an excel file with the data from your poll.
Circulation
125,000 high-level facility managers and engineering/maintenance managers who subscribe to Building Operating Management (BOM) or Facility Maintenance Decisions. Also includes premium circulation to facility professionals who have registered to attend NFMT, BOM and FMD webcasts or receive BOM and FMDs e-newsletters.
- Customer Logo
- Text for 3 questions: 150 characters per question max
- Answers for each question: Up to 3 answers max for each question, answer text must be 50 characters for less
*Spaces and special characters are included in the character count.
Insider eNewsletter
Take Over
Take over all ad positions in the eNewsletter for a day to make a big impact. You get all three ad positions, plus a product release for premium visibility. Combining both display ads and native content ads to drive impact along with educational and engagement results for advertisers.
Reporting
You will receive a report with email opens and clicks.
Circulation
Pick from the following:
- 125,000 Whole FM Industry
- 75,000 Target building owners and facility executives
- 50,000 Target building maintenance and engineering management professionals
Display Image
- Dimensions: 500 pixels width x 150 pixels height
- File size: 60K
- File type: gif or jpg
Content-style Ad:
Image
- Dimensions: 175 pixels width x 100 pixels height
- File size: 30K
- File type: gif or jpg
Headline:
- 70 characters max*
Company Name:
- 30 characters max*
Description:
- 90 characters max*
URL:
- Include the URL to which you would like the ad linked.
Call to Action:
- 20 character max including spaces and special characters
Product Release
- Send product press release
*Spaces and special characters are included in the character count.
Email Upgrades
- Standard landing page to collect email
- Custom design landing page
- Personalization
- A/B split Subject Line
- A/B split Creative and Subject Line
Sole-Sponsored Custom Email
Custom Email
Do it your way! Facility Industry Custom Emails allow you to tell your story to the FMs who need to hear it. Introduce new brands, generate new interest in established product lines or simply promote your message through a customized email. You supply the HTML, we do the rest. Custom Email is the opportunity you've been searching for to engage the FM universe on your terms.
Video on Demand Email
Video is now a preferred method of consuming info. It's an integral tool for every digital marketer. Tell your story in real-time and generate a new relationship on your terms. Leverage your existing investment in video by engaging the facilities audience.
Case Studies Email
When FMs are researching products and services for upcoming projects, few content items are as valuble and powerful as case studies. Send up to three case studies to the Building Operating Management database and demonstrate the ROI you can help achieve through real projects, real numbers and real savings. Case studies are individually tracked, so you'll know who read which piece.
Best Facility Professional Email Database
We have identified facility professionals with the most square footage, the biggest budgets and decision making power. Between active requests from our user base and our circulation department's active list management to keep quality high we have done the work to help ensure you're reaching the right and most engaged audience.
Reporting:
You will receive a report with email opens and clicks.
Customize Your Blast Size To Meet Your Goal:
Choose a circulation size to meet your needs in 1,000 increments.
Enhance Your Targeting:
You can further refine your target audience for an additional charge. Additional targeting options include:
- Business
- Job Title/Function
- Building Type/Size
- E-newsletter subscribers
- Webinar attendees
- Geographic
Reporting:
You will receive a report with email opens and clicks.
Bonus Reporting:
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Custom Email Specs
Have our team setup you email creative:
See our creative setup and design policies
Supply your own completed newsletter:
Send an HTML version of your own completed newsletter designed to be 600 pixels wide or less (PDF files are not accepted.) E-newsletters containing 350 - 500 words perform best. Also provide a subject line with a maximum of 50 characters, including spaces and punctuation.
Need newsletter content created?
Please refer to the Content Development Services section, below.
Some Things to Note:
- Maximum number of 6 links per newsletter. Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
- A proof will be sent to you prior to the e-newsletter mailing out.
Production Charge
In addition to the base cost for this newsletter, there is a $500 net production up-charge for email personalization, including subject line and/or email body copy personalization.
Advertising Policies & Guidelines
White Paper Specs
Send us a PDF of the white paper, an email subject line (56 characters or less), and intro copy for white paper (100 words or less)
Production Charge:
In addition to the base cost for this newsletter, there is a $500 net production up-charge for email personalization, including subject line and/or email body copy personalization.
Video on Demand Specs
Send us a text headline and description of the video (maximum of 200 words) along with a maximum of 3 URL links (one main video and up to two additional). We will create a screen shot from the video. If you want to provide your own screen shot, it should be 550 pixels wide x 300 pixels tall.
Production Charge:
In addition to the base cost for this newsletter, there is a $500 net production up-charge for email personalization, including subject line and/or email body copy personalization
Case Study Email Specs
Send 3 case studies (as PDFs) along with headlines for each case study, or 3 headlines and 3 URL links to the case studies we can pick up.
Production Charge:
In addition to the base cost for this newsletter, there is a $500 net production up-charge for email personalization, including subject line and/or email body copy personalization.
Text with Image:
- Headline Text: 100 words max
- Logo size: Width 200 pixels (height auto depending on logo)
- Image size: Width 540 x Height 282 pixels
- File size: 60k max
- URL: Include the URL to which you would like the ad linked
One Large Image:
- Logo size: Width 200 pixels (height auto depending on logo)
- Image size: Width 540 x Height 720 pixels
- File size: 120k max
- URL: Include the URL to which you would like the ad linked
Behaviorally-Targeted Email Blast
Powered by
Targeting and reaching the right group is key when it comes to using your marketing dollars effectively. We can identify facility professionals who have read our content related to your product type and do an email blast only to them.
Best Facility Professional Email Database
We have identified facility professionals with the most square footage, the biggest budgets and decision making power. Between active requests from our user base and our circulation department's active list management to keep quality high we have done the work to help ensure you're reaching the right and most engaged audience.
Customize Your Blast Size To Meet Your Goal:
Choose a circulation size to meet your needs in 1,000 increments.
Reporting:
You will receive a report with email opens and clicks.
Bonus Reporting:
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Topics We Can Target This Way
- Building Automation
- Career and Salary
- Ceilings, Furniture, & Walls
- Design & Construction
- Doors & Hardware
- Elevators
- Equipment Rental & Tools
- Emergency Preparedness
- Energy Efficiency
- Facilities Management
- Flooring
- Green
- Grounds Management
- HVAC/IAQ
- Lighting
- Maintenance & Operations
- Outsourcing
- Paints & Coatings
- Plumbing & Restrooms
- Power & Communications
- Roofing
- Security
- Software
- Windows & Exterior Walls
Behaviorally-Targeted Direct Email Specs
Supply your own email HTML:
If supplying your own HTML, have the email designed to be 600 pixels wide or less (PDF files are not accepted.) Email layouts containing 350 - 500 words perform best. (Hosted images and "in line style" is required) Emails should be set up for responsive design. A proof will be sent to you prior to the email blast for your sign off and approval.
Or have our team setup you email creative:
See our creative setup and design policies.
Production Charge:
In addition to the base cost for this newsletter, there is a $500 net production up-charge for email personalization, including subject line and/or email body copy personalization.
AU DataMine Email Lead Gen Program Requirements
1. Provide a subject line with a maximum of 50 characters, including spaces and punctuation.
2. From Line (the companies name or person's name. Not an email address)
3. Suppression file of clients opt-outs/unsubscribes
4. Clients opt-out/unsubscribe link must be embedded in the HTML along with a physical address.
5. Seed names and email addresses of who needs to see the test and final blasts. Only one seed name can be responsible for sending final approval of the test blast to amanda.balistreri@tradepressmedia.com
6. Clicks intended to deliver emails must adhere to one of the following best practice conventions:
● Link indicates customer is requesting contact from manufacturer;
(examples: Send me information. Contact me about XXX. Email me about XXX.)
● Link indicates the user wants a demo, test drive or is looking for more information;
(examples: Request Cost-Savings Analysis. Request Demo. Request Software Preview. Email Brochure. Sign Up For A Test Drive.)
● Link indicates user request to receive manufacturer's eBook, Webcast, White Paper or similar highly-valued content piece.
(examples: Request Guide. Request eBook. Request Webcast.)
● In some cases customers should add:
I consent to be emailed regarding the content above.
under buttons/links as needed to help make email consent more clear.
7. Link Landing pages must deliver on expectations from link text and contain coordinating language. (We can help with landing page setup)
Email Lead-Generation
Gated forms are the industry standard for collecting a users email address if you wish to email them directly and follow up with them.
We can develop a gated form for your email blast and deliver you the email addresses in real time. Most potential customers will be in research mode when they see your advertising and need education and information. Because of that, gated forms perform best when there is a strong sense of value for the user to fill out the form. Most frequency that is done through a content asset like an educational white paper, an eBook or video. These generate Marketing Qualified Leads that you can then follow up with and nuture to a sale.
Forms should be kept simple to get the most responses. Here is a sample of our standard email lead generation landing page: https://www.facilitiesnet.com/lp/cpower/20180427-CPower.aspx
- If you need help developing a content piece for this audience we are experts in that and can develop one for you. Click here to learn more
We can also develop forms if you have a special coupon or sale for form users. Or you could use it as a way for users to request a demo, request a quote or get a free sample from you.
- We can add additional fields to our forms at the customer's request. But keep in mind that fewer fields will result in better engagement.
Here is a sample of a customized landing page and form: https://www.facilitiesnet.com/lp/oeo/OEOLighting.html
Facilitiesnet Website
Run of Site Advertising
Our Run-of-Site (ROS) advertising is intrinsically targeted to the buyers you want to reach. Take it to the next level and place your ad contextually and hyper-target your campaign — your ad appears on content directly related to your product or service. FMs researching specific technologies are highly engaged and likely to be primed to purchase your product in the near future. Advertise in one of FacilitiesNet.com's contextually targeted areas and watch your ROI skyrocket.
Run of Site Specifications
For run of site advertising, please provide a leaderboard ad, an image ad, and a mobile ad.
Leaderboard Ad:
- Image Size: 728 pixels wide x 90 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Image Ad:
- Image Size: 300 pixels wide x 250 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Mobile Leaderboard:
- Image Size: 320 pixels wide x 50 pixels high
- File Type: No animation allowed
- Max File Size: 50K
- URL: Include link to landing page
Facilitiesnet Website
Contextually-Targeted Ads
Our Contextual Advertising on FacilitiesNet allows advertisers to target their ads not only to facilities professionals but also directly to the pages on the site that relate to a specific topic the user is currently engaged with. This double targeting allows advertisers to reach a specific audience and at the same time make an impression on the user at the exact moment they are engaging with content which relates to the advertiser's message. Getting in front of users at the moment of engagement within a relevant and trusted context is incredibly valuable.
FacilitiesNet.com Contextual Targeting Opportunities:
Management Topics:
- ADA
- Design & Construction
- Emergency Preparedness
- Energy Efficiency
- Facilities Management
- Green
- Grounds Management
- IAQ
- Maintenance & Operations
- Material Handling
- Outsourcing
Technology Topics:
- Building Automation
- Ceilings, Furniture, & Walls
- Doors & Hardware
- Elevators
- Equipment Rental & Tools
- Fire Safety
- Flooring
- HVAC
- Lighting
- Paints & Coatings
- Plumbing & Restrooms
- Power & Communications
- Roofing
- Security
- Software
- Windows & Exterior Walls
Additional Targeting Options:
- FacilitiesNet home page and select facilities pages
- Building Products area
- myFacilitiesNet community area
- Career Center area
Advertising options include leaderboard and image ads.
To select a specific ad position talk to your sales representative.
View ad locations on FacilitiesNet.com
View Mobile ad locations on FacilitiesNet.com
For contextually targeted advertising, please provide the following 3 ad sizes.
Leaderboard Ad:
- Image Size: 728 pixels wide x 90 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Image Ad:
- Image Size: 300 pixels wide x 250 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Mobile Leaderboard:
- Image Size: 320 pixels wide x 50 pixels high
- File Type: No animation allowed
- Max File Size: 50K
- URL: Include link to landing page
Facilitiesnet Website
Lead-Gen Ads
Get better conversion rates with your content marketing assets. We create an ad for you with form fields right inside the ad. We've seen increased conversion rates when comparing to the traditional landing page approach. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.
Dynamic, Lead-Gen Web Ad Specs
For the "Lead Generated" we will run ads in our dynamic placements. Here are the specs:
Get better conversion rates with your content marketing assets. We create an ad for you with form fields right inside the ad. We've seen increased conversion rates when comparing to the traditional landing page approach. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.
- Tag: company name as it should appear above headline
- Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)
- Headline: 45 characters max including spaces and special characters
- Description: 80 characters max including spaces and special characters
- PDF: send us the pdf the user should get after filling out the form. Should be optimized for digital.
Select a Call-To-Action option below:
- Free, Read It Now
- Download Free Brochure
- Get Free White Paper
Program Requirements
In-ad customer consent line will read:
This sponsor can send me information related to the content above via email (not changeable)
- Ad text and pdf are vetted for approval.
- Ad text must correspond to pdf content. PDF must deliver on expectations set from the ad.
- PDFs that are not high enough quality or purely advertorial in nature as to not deliver on expectations will not be accepted.
As publisher we retain the right to refuse ad text or content asset as we see fit and as it relates to the best well being of our audience.
Facilitiesnet Website
Video Ad
Is there anything video can't do? Video ads drive results. Bring more prospects to your website, create awareness and increase sales by having your existing video featured on FacilitiesNet.
Video Ad Features:
- Can be placed in any of the FacilitiesNet image ad areas
- Tracking includes the number of ad impressions, the clicks for those starting video and the number of clicks for those going to your Website
- You determine the text for the link below the video
Video Ad Specs:
- URL of video on YouTube. Video on YouTube must be sharable.
- URL ad should link to.
- Line of text, max 45 characters (includes spaces and special characters. Lines of all capital characters is not allowed.)
Use your existing YouTube video as creative
- Send us your embed code or YouTube url and we can use that as your ad on the site
Facilitiesnet Website
Mobile-Targeted Ads
Want to go mobile?
Now you can with the FacilitiesNet Mobile Site Ads!
Take advantage now and gain exposure to on-the-go FMs monthly. As an advertiser on FacilitiesNet Mobile, your ad will be displayed on every visit to FacilitiesNet from a mobile device - use your ad to build brand awareness and increase web traffic with no competitive ads in sight!
As the web moves towards mobile-friendly websites, position yourself on the cutting edge of technology with FacilitiesNet Mobile. Whether visitors come from search or email, direct or referral, your ad will be front and center for the duration of these high-value visits. You will receive reports detailing interaction with your ad in terms of monthly impressions and clicks.
Mobile Site Ad Specs:
Slider Image Ad
- Image Size: 320 pixels wide x 50 pixels high
- File Type: No animation allowed
- Max File Size: 50K
- URL: Include link to landing page
Facilitiesnet Website
FM Retargeting
FacilitiesNet is the best place to get in front of key facilities professionals, and we can help extend your message by targeting FMs all across the web. Reach the people you want to do business with. Target top prospects that you know you need to reach, but otherwise can't get in front of. Drive more FMs directly into your purchasing funnel.
2 Options to Choose From:
1) Standard FM Targeting
Our standard retargeting campaign puts you in front of facilities decision makers, helping you build mind share, create awareness and generate leads.
2) Standard FM Targeting + Behavioral Targeting
Behavioral Retargeting Opportunities:
Management Topics:
- ADA
- Design & Construction
- Emergency Preparedness
- Energy Efficiency
- Facilities Management
- Green
- Grounds Management
- IAQ
- Maintenance & Operations
- Material Handling
- Outsourcing
Additional Targeting Options:
- FacilitiesNet home & facilities management industry pages
- Building Products area
- myFacilitiesNet community area
- Career Center area
Technology Topics:
- Building Automation
- Ceilings, Furniture, & Walls
- Doors & Hardware
- Elevators
- Equipment Rental & Tools
- Fire Safety
- Flooring
- HVAC
- Lighting
- Paints & Coatings
- Plumbing & Restrooms
- Power & Communications
- Roofing
- Security
- Software
- Windows & Exterior Walls
Our double-targeted behavioral campaign targets facility professionals, and takes it one step further by identifying prospects who are actively researching and reading topics relevant to your products and services. You reach facilities decision makers when they are in a buying mind-set - at the exact moment that they are engaged with content that relates to your product.
Reporting:
Ad impressions. Ad clicks.
Program:
You provide your campaign budget and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.
Campaign Tiers:
Campaign budget 1: 25,000 - 38,000 impressions
Campaign budget 2: 40,000 - 60,000 impressions
Campaign budget 3: 60,000 - 85,000 impressions
Leaderboard Ad:
- Image Size: 728 pixels wide x 90 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Image Ad:
- Image Size: 300 pixels wide x 250 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Mobile Leaderboard:
- Image Size: 320 pixels wide x 100 pixels high (can also accept 320 pixels wide x 50 pixels high)
- File Type: No animation allowed
- Max File Size: 50K
- URL: Include link to landing page
Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.
Ads must name the product, service, or entity being promoted. Image or animated ads must clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased).
Animated gifs must end after a max of 30 seconds. HTML5 not allowed. HD animated gifs are not supported.
Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.
Facilitiesnet Website
Roadblock Ad
When you need major impact a roadblock ad is a perfect solution. You dominate all above-the-fold display ad positions and, to increase the impact of your campaign, two responsive images on either side of the content are included to drive home your brand and messaging.
Leaderboard Ad:
- Image Size: 728 pixels wide x 90 pixels high
- Max File Size: 50K
- URL: Include link to landing page
- No animation allowed
Image Ad:
- Image Size: 300 pixels wide x 250 pixels high
- Max File Size: 50K
- URL: Include link to landing page
- No animation allowed
Wide Image Ad:
- Image Size: 600 pixels wide x 250 pixels high
- Max File Size: 150K
- URL: Include link to landing page
- Animation allowed
Side Graphics:
- Image Size: 2 individual graphics, 470 pixels wide x 1200 pixels high each
- Max File Size: 200K each
- No animation allowed
Facilitiesnet Website
Poll Ad
Looking for an interactive ad experience where you can also gather data from potential customers in the facilities management industry? If so, try one of our easy-to-use poll ads. Our poll ads are a great way for you to gather data without needing additional IT support to generate a form. Having the form inside your ad on the site provides the best engagement for your poll.
We offer three simple templates you can choose from to make setting up your poll easy.
Option 3: Yes/No buttons and text field
Option 1 or 2 specs:
- Headline: 60 characters
- Each box text: 60 characters max
Option 3 specs:
- Question 1 (yes or no): 60 characters max
- Question 2 (free type): 60 characters max
Facilitiesnet Website
Catfish Ad
View Expanded Ad with Embedded Video Sample
- Run of site
- Appears once per user visit to the site
Catfish Mechanical Specs
- Width: 450 pixels
- Height: 100 pixels
- File Size: 75K maximum
Note:
We will add the close button to the left/top of the ad over the creative. It is 25x25 pixels.
Choose one of the two options below:
Option 1: Expanded Ad
- Width: 640 pixels
- Height: 410 pixels
- File Size: 125K maximum
- URL: Provide landing page URL
Option 2: Expanded Ad with Embedded Video
YouTube Embed video code or link to sharable video on YouTube
- Width: 640 pixels
- Height: 50 pixels
- File Size: 50K maximum
- URL: Provide landing page URL
Fastcast
A Bite-Sized Webcast Delivering Immediate Exposure to Busy Executive Facility Managers
This webcast-light, is low-cost, highly customized event is the perfect entry level webcast sponsorship. As a sponsor, you get:
- We do the creative and run a custom marketing campaign for your event that includes eNewsletter, website and email promotion to our high-value audience.
- Sole-sponsored, custom content-you choose your topic. We'll assist in copy review, slide generation and provide experience and expertise to assure a successful event.
- It's your opportunity to get in front of and present your expertise on your solutions to challenges FMs face on the job.
- Presentation is a 30 minute, fast-paced broadcast, prompting facility managers to continue dialogue after the event.
- Exclusive branding on promo emails during the two weeks prior the webcast
- Promote to your prospect list (optional)
- Your logo appears on screen throughout the presentation
- You get the exclusive database of registrants and attendees-email address, name, title, company, city/state, phone
* Live events are limited to 1,000 attendees at the same time.
FastCast Sample:
FastCast Materials:
- Logo and URL
- Fastcast title
- Image for promotion (product image or promotional image)
- Fastcast summary with learning objectives
- Presenter name, photo and bio
- Presenter contact information
- Powerpoint presentation slides (The industry average is roughly 1 minute per slide, and fastcast are capped at 30 minutes)
Industry Education Webcast
Multi-Sponsor
Up to four companies share sponsorship of this event
Benefits — Before the Webcast
- We do the creative and run a custom marketing campaign for your event that includes eNewsletter, website and email promotion to our high-value audience.
- Your logo appears on the landing page and marketing materials leading up to the event.
- Get market data by asking one single-answer multiple-choice question on the registration page (with up to 5 possible responses).
Benefit — During Webcast
- Your logo appears on screen throughout the webcast
Benefits — After the Webcast
- You receive database of registrants and attendees (Email address, Name, Title, Company, City/State, Phone ).
- You get 12 months of bonus exposure as the webcast is archived on FacilitiesNet.com.
View a sample Multi-Sponsor Webcast
* Live events are limited to 1,000 attendees at the same time.
Our 2019 webcasts address vital trends in facilities management.
Topics include:
May: 5 Keys to Successful Roof System Replacement
One of the most challenging aspects of managing a facility is replacing a roof, and one of the most frequent mistakes made in that process is specifying the same roof as the existing one, assuming the original choice was the correct one. Managers must do their homework before making a final decision, and consider all options. This webcast provides a roadmap to selecting a new roof system that optimizes performance and ROI.
June: Increasing your Facility's Physical Security
A range of threats must be considered when addressing facility security, including unauthorized access, workplace violence, theft, and in some cases bombs and biological agents. Advances in security technology help address myriad concerns, but without a clear understanding of a building's specific vulnerabilities and necessary security protocols, a facility and its occupants will remain at risk. This webcast offers an overview of best practices that are applicable to buildings in most types of organizations, from integrating security technologies to standardizing systems across an entire portfolio.
August: Fire Safety Codes: Is Meeting the Minimum Enough?
The myriad codes and standards that apply to a facility's fire protection systems—including automatic sprinkler and suppression systems, emergency and exit lighting systems, emergency power supplies, and alarm systems-can provide guidance, but are they enough to ensure the appropriate level of fire safety for your facility? This webcast addresses how to evaluate fire system specification, operation and maintenance requirements as they relate to existing and emerging codes as well as your specific facility's needs.
November: Preventing Data Center Downtime
Over the last 15 years, most building operators have come to recognize people account for the majority of interruptions to critical operations. In fact, human error is identified as the root cause in 60 percent to 80 percent of data center downtime events, year after year. Infrastructure systems and component failures still merit attention, but today's rigorous design, construction, and commissioning practices generally provide an expectancy of smooth equipment operation for 10 years or more. Attendees of this webcast will learn how to focus the proper attention and resources to training on best practices to ensure human error potential is absolutely minimized.
Please contact Brian Terry, Facilities Digital Publisher to discuss additional topics and the opportunity to customize a webcast for the facilities management industry.
2019 Webcast Schedule:
| March | Cybersecurity |
|---|---|
| May | Roofing |
| August | Fire/Life Safety |
| November | Data Centers |
Customized
Sole Sponsor Webcast
Exclusive sponsorship opportunity for your brand alone
Receive all of the benefits of a multi-sponsor (noted above), plus:
- We do the creative and run a custom marketing campaign for your event that includes eNewsletter, website and email promotion to our high-value audience
- It's your opportunity to get in front of and present your expertise on your solutions to challenges FMs face on the job
- You control the content
- Get valuable feedback by asking this audience up to four questions for your event via the event registration page and polling questions during the live event. (*sponsor can choose how they want to use those four between the registration page and live event polling)
- You get up to a 30 second ad to run at the beginning of the presentation
- Enjoy exclusive branding on promo or attendance building emails sent out during a two-week period
View a sample Sole-Sponsor Webcast
* Live events are limited to 1,000 attendees at the same time.
Round 1 Materials
- Webcast Title, Summary & Learning Objectives
- Presenter Name, Title, Photo & Bio
- Company Logo & URL
- Up to 4 Registration Questions or Polling Questions (You can decide which questions will be registration questions vs. which questions will be polling questions. Registration questions are required to answer in order to register, while polling questions are asked during the live event and are not a requirement to answer. You may do up to 4 registration questions if you would like.)
Round 2 Materials
- Webcast Slides
- Presenter Phone Number & Email
- Commercial —
- Visual — PowerPoint or jpg images (Up to 5 slides, no animations or video)
- Audio — Include script for in house recording OR provide an MP3/WAV file of audio recording
- Length — 30 seconds or less (about 90 words)
Lead Gen
eBooks
View Website Ad Sample
View eNewsletter Ad Sample
View Landing Page Sample
An easy way for you to align yourself with high-quality content and identify targeted leads with email address.
Our pre-written eBooks educate on the issues and solutions FMs are currently researching.
By sponsoring an eBook you can identify the FMs currently researching products like your's and begin nurturing them with your lead development process.
eBooks also align your company as a thought leader and solution provider without all time and expense of generating your own customized, high quality piece that speaks to this audience.
We've had great success with lead generation on eBooks. Our audience wants and needs this relevant information.
We promote eBooks throughout our website and our eNewsletters for a month's time; this ensures your brand is seen by thousands of potential customers in the facilities management industry.
All eBook programs include:
- A lead generating web ad on FacilitiesNet 60,000 impressions;
- An Insider e-Newsletter ad campaign going to our 125,000 subscribers 4 times in the month;
- We develop and host a customized, gated landing page for the eBook which includes your logo;
- A lead report which includes email addresses for those who fill out online form to download the book;
- Your logo on the eBook cover;
- Optional: the eBook back page can be a full page ad for your company with a link to visit your website;
eBooks only have one sponsor and these leads are invaluable — make sure you don't miss out.
eBook Specs:
Required:
- Company Name as it should appear in text
- Logo: eps format
If Desired:
- Ad for eBook: 1024 pixels wide and 768 pixels high
- Destination url for ad to link to
2018 eBook Topics:
Choose from these topics for your custom eBook sponsorship. (90-day notice needed to launch your eBook.)
Roofing
Energy/Sustainability
Building Security
HVAC
LED/Lighting Controls
Building Automation and IoT
Fire/Life Safety
Windows & Doors
Plumbing/Restroom Design
Elevators
Branded Features
Branded features appear in the news feed along trusted and topical content from FacilitiesNet. You have a message and you need it in front of this audience of decision makers.
Branded Features are searchable, appear on the home page and topic landing pages and may contain multiple images, video treatments and are promoted via:
- Appears on the FacilitiesNet.com Home Page for 1 month. Rotates in that position with all the branded features running during that time period. Overall category page traffic ranges from 1,000 a month to over 15,000 a month depending on the category. To view a sample, click here
- Appears on up to four FacilitiesNet.com category pages for 1 month. (examples: Building Automation, HVAC, Energy Efficiency, Software) Rotates with other branded features on those categories running during the same campaign dates. Traffic number for that landing page will depend on the category. Ranges from 1,000 a month to over 15,000 a month depending on the category. To view a sample, click here
- Appears on the BOM and FMD eNewsletters for 1 day, which totals 125,000 circulation total for both eNewsletters with an open rate of about 10%. To view a sample, click here
- Archived on FacilitiesNet.com for 1 year on the Branded Feature Landing page. To view a sample, click here
Branded Package Specs:
Required Featured Page Components:
- Headline (up to 10 words)
- Text file* (up to 4,000 words)
- Images, graphs, and/or charts: gif, jpeg or png
- Accepted Video URLs: YouTube or Vimeo
- Advertiser to provide URLs
- Company Name: 30 characters max*
Advertising Policies & Guidelines
*Content is subject to review and may be edited for length, clarity and style.
Branded content is intended to provide useful or otherwise engaging, non-promotional information to facility professionals.
Virtual Edition Sponsorship
The Virtual Edition of Building Operating Management or Facility Maintenance Decisions is a fully interactive copy of the print magazine. Virtual Edition sponsorship consists of a full-page ad placed across from the front cover, an exclusive top-of-page banner visible on every page, as well as sponsor recognition weekly in our newsletter for a month. The sponsor ad and banner in the virtual edition are clickable to your provided url.
- Clickable, full-page ad placed adjacent to the front cover on desktop and tablet devices
- Clickable, exclusive top-of-page banner, visible on every page on desktop and tablet devices
Reach:
- BOM: 4-week promotion to over 75,000 eNewsletter recipients
- FMD: 4-week promotion to over 50,000 eNewsletter recipients
View a Virtual Edition Sponsorship Email Sample
Virtual Edition Sponsorship Specs:
Image:
- Maximum file size: 40 kb, 72 dpi, RGB
- Accepted formats: GIF, JPEG, and third-party tags
- Advertiser to provide URL Submit all ad material to
Deliverables:
Logo: 200 x 150 pixels, 40kb, 72 dpi, RGB
Full-page ad: 500 x 600 pixels
Banner: 900 x 60 pixels
Accepted formats: GIF, JPEG, and third-party tags
URL: Advertiser to provide URL Submit all ad material to
Note: Virtual edition ads do not appear on mobile phones
Thought Leadership Packages
White Papers
White papers are a key compontent in content marketing strategies to build thought leadership, awareness, consideration, preference and favorability with a brand. They are an effective tool to support upper funnel marketing objectives. They are especially important in the facilities management industry.
We've put together an easy to run, effective awareness campaign to maximize visibility and user engagement in this industry for the most efficient cost. You can provide an existing white paper, if you need help writing and creating one for this market you can use our experienced staff of white paper developers to do it for you.*
Standard White Paper Package Includes:
- A lead generating white paper ad on FacilitiesNet 60,000 impressions;
- A daily Insider e-Newsletter white paper ad campaign going to our 125,000 subscribers 4 times in the month;
- We develop and host a customized, gated landing page for the white paper with your branding;
- A lead report which includes email addresses for those who fill out online form to download the book;
White Paper Package Specs:
Required:
- Company Name as it should appear in text
- Logo: eps format
White Paper Blitz Package Includes:
- A lead generating white paper ad on FacilitiesNet 60,000 impressions;
- A daily Insider e-Newsletter white paper ad campaign going to our 125,000 subscribers 4 times in the month;
- A dedicated email broadcast to 10,000 facility professionals;
- 1 week on the FacilitiesNet education menu which links to your customized landing page on FacilitiesNet
- We develop and host a customized, gated landing page for the white paper with your branding;
- A lead report which includes email addresses for those who fill out online form to download the book;
White Paper Package Specs:
Required:
- Company Name as it should appear in text
- Logo: eps format
White Paper Specs:
Send us a PDF of the white paper, an email subject line (56 characters or less), and intro copy for white paper (100 words or less)
Production Charge:
In addition to the base cost for this newsletter, there is a $500 net production up-charge for email personalization, including subject line and/or email body copy personalization.