Circulation

Pick from the following:

• 110,000 Whole FM Industry
• 65,000 Target building owners and facility executives
• 45,000 Target building maintenance and engineering management professionals

Circulation

110,000

Frequency

Monthly

Choose a circulation size to meet your needs in 1,000 increments. To maintain list integrity, maximum blast size we allow is 60,000. Larger audience sizes will need to be divided into multiple blasts.

Customers will review, proof and sign off on all HTML created by the Trade Press design services team. Once clients sign off on the creative, anything deemed as an "error" in the creative itself is a responsibility of the client and are not eligible for discount or make good from Trade Press Media Group.

*For small blasts we have a minimum blast charge of $1,700 to account for setup, operations, audience generation, list maintenance and various other costs.

Custom Email

Video on Demand Email

White Paper Email

Case Studies Email

  Business

  Building Type / Size

  Webinar Attendees

  Behavior

  Job Title / Function

  eNewsletter Subscribers

  Geographic

When you send out your ad to our targeted audience, your brand will enjoy unparalleled visibility, as it will be seen by every single person who opens the email. Plus, with no competition from other brands, your message will stand out and make a lasting impression on potential buyers.

Customize Your Blast Size To Meet Your Goal:

Choose a circulation size to meet your needs in 1,000 increments. To maintain list integrity, maximum blast size we allow is 60,000. Larger audience sizes will need to be divided into multiple blasts.

Website

Jump to Website Section:

FacilitiesNet Network Advertising

Ads run on our FacilitiesNet Display Ad Network which is comprised of our in-house websites that target facilities‐management professionals. Visibility is primarily on FacilitiesNet and can also include NFMT and HealthcareFacilitiesToday.

Reporting

Ad impressions. Ad clicks.

Intro Ad

What It Is: A high-impact, oversized ad that users can't miss when they first land on a page, running across the FacilitiesNet Network. A great placement for video creative.

Why Is It Effective: If you want to inform and educate facilities-management professionals, this is a prime spot to give them a more in-depth message.

Reporting

Ad impressions. Ad clicks.

Note: plays of your YouTube embedded video can be seen from within your YouTube account.

Wallpaper Ad

What It Is: A high-impact ad unit that sticks around. The wallpaper ad appears on both sides of the website, wrapping the content even when a user scrolls down.

Why Is It Effective: Simply put, Wallpaper Ads cannot be missed by website visitors, generating a massive amount of awareness.

Reporting

Ad impressions. Ad clicks.

Contextually-Targeted Ads

What It Is: Contextual advertising allows advertisers to target their ads not only to facilities professionals but also directly to the pages on the site that relate to a specific topic the user is currently engaged with.

Why Is It Effective: Getting in front of users at the moment of engagement within a relevant and trusted context is incredibly valuable.

Reporting

Ad impressions. Ad clicks.

Retargeting

What It Is: Facility managers are difficult to target accurately online. Don't waste marketing dollars reaching the wrong audience via common portals that try to use programmatic approaches to define who to target. We have the right audience that you're not reaching and can get your message in front of them across the web. Connecting the Google ad network with our audience of facility decision makers, you reach the right targets across the web.

Why It Is Effective:

• Standard Retargeting: Widely used ad sizes with your message and brand in front of FacilitiesNet connected facilities decision makers when they use other sites online.

View Sample


• High-Impact Retargeting: Greater visibility with substantially larger ads that attract more interest and attention. Ad sizes are 300x600 half page, 580x400 netboard and 930x180 top banner.

View Sample


• Behavioral Retargeting: Retarget specific users frequenting the pages of most interest to you and your products. Our double-targeted, behavioral campaign targets by profile and takes it one step further by identifying prospects who are actively researching and reading topics relevant to your products and services.

Reporting

Ad impressions. Ad clicks.

Standard Retargeting

High Impact Retargeting

Social Media Marketing Solution

What It Is: Get your brand maximum visibility on Facebook and LinkedIn. With our program, you will end up driving more of the prospects you want directly into your purchasing funnel.

Why It Is Effective: The standard targeting on Facebook and LinkedIn is tailored for local and consumer products; it doesn't excel at targeting FM audiences. Most targeting is overly generic keywords and categories which end up reaching kids or hobbyists and doesn't get to the audience you need. Since we can identify our targeted print and digital readers/users on the platform, we will get your brand message in front of decision makers you are unable to reach.

Reporting

Ad impressions. Ad clicks.

Campaign Tiers Facebook

Campaign budget 1: 25,000 - 30,000 impressions
Campaign budget 2: 40,000 - 50,000 impressions
Campaign budget 3: 60,000 - 75,000 impressions

Campaign Tiers LinkedIn

Campaign budget 1: 15,000 impressions
Campaign budget 2: 25,000 impressions
Campaign budget 3: 40,000 impressions

FacilitiesNet Podcast

What It Is: An approximately 15-20 minute podcast. The conversation revolves around your useful information to help facilities executives manage their buildings and grounds. If you have information and advice to help facilities executives, we'll take your message and in less than a week deliver it to facilities execs via a podcast.

Why It Is Effective: You influence top facility executives with your corporate message while positioning your company as a source of timely, valuable information. Your podcast campaign will begin with promotion on 2 eNewsletters to 110,000 subscribers. We'll then push the podcast to 20,000 facility managers via a dedicated email blast. You get bonus exposure as the podcast is posted on Facilitiesnet.com. You can host the podcast on your own website indefinitely.

Your Podcast in 4 Easy Steps

• Send us up to 5 questions to ask your subject matter expert
• We'll call and conduct a 5-7-minute interview
• We'll produce the podcast
• We'll develop the promotional creative and promote your podcast

5 Key Benefits

• You influence top facility executives with your corporate message while positioning your company as a source of timely, valuable information
• Your podcast campaign will begin with promotion on 2 eNewsletters to 110,000 subscribers
• We'll then push the podcast to 20,000 facility managers via a dedicated email blast
• You get bonus exposure as the podcast is posted on Facilitiesnet.com
• Extended shelf life - You can host the podcast on your own website indefinitely

Reporting

Recording needs to occur prior to the 15th of the month.

Note: plays of your YouTube embedded video can be seen from within your YouTube account.

Digital Events

Jump to Digital Event Section:

DemoCasts

Build your prospect database & position your product

What It Is: Your product expert gives an online presentation (and demonstration if possible), highlighting your product's features and benefits in 15‐minutes to an audience of interested decision makers. Following your presentation, your product expert will be able to answer questions from the audience. Your demo is included with up to 3 other demonstrations in the same event.

(presenting a video during your presentation is an option, some technical limitations apply; contact your sales manager for details)

Why Is Is Effective: Our audience of professionals want to quickly learn how products like yours benefit them and help achieve their goals. This format saves them time, which offers companies like yours a way to educate the right targets and also get leads to nurture. It's like talking to a potential customer at a trade show.

View Sample DemoCast

Sponsor Benefits
(4 Sponsors maximum)

• Present your message to customers in an easy, live environment
• Registrant/Attendee lead information including name, email (U.S. based only), and postal
• Logo displayed on marketing and event materials
• Video archive to share on your organization's social/web channels
• Pre-event tech check/test run with A/V team

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2024 DemoCast Schedule

Reserve your date now!

DATE	TIME	TYPE
May	12 PM ET	FN Learning Lab
August	12 PM ET	FN Learning Lab
October	12 PM ET	FN Learning Lab

FastCasts / Webcasts

Industry content, our platform, your leads

What It Is: A webcast exclusive to your company that's marketed to thousands of facility professionals. You get to present an in‐depth message and answer audience questions in either a half hour or hour format. Bring your own subject matter expert or tap into our speaker stable.

Why It Is Effective: Webcasts tie an educational opportunity to be a thought leader in the industry with lead generation. As a trusted brand in the industry, we get you in front of the right targets. We make it turn-key by handling the marketing, registration, event broadcast and post‐event reporting.

View Samples of Marketing

Marketing creative varies, real creative will vary from the examples.

View Email Sample    View Email Template

View eNewsletter Ads    FacilitiesNet Education Ad

Custom Webcast (60 minutes)

• Logo displayed on marketing and event materials
• Staying under the Custom Webcast (60 minutes) area:
• Sponsor provides Subject Matter Expert and presentation
• Registrant/Attendee lead information including name, email (U.S. based only), and postal
• Opportunity to place up to 2 multiple choice questions on registration page
• Robust marketing plan generating an average of 160-300 leads, depending on topic
• Opportunity to place 1 polling question within live webcast
• Webcast archived on FacilitiesNet for 12 months
• Attendees CEUs available
• Pre-event tech check/test run with A/V team

View Ad Specs

Get Guaranteed Leads

FastCast (30 minutes)

• Logo displayed on marketing and event materials
• Limited marketing plan generating an average of 120-175 leads, depending on topic
• Registrant/Attendee lead information including name, email (U.S. based only), and postal
• No live audience Q&A
• No attendee CEUs
• Pre-event tech check/test run with A/V team
• FastCast archived on FacilitiesNet for 6 months

View Ad Specs

Get Guaranteed Leads

Future Trends Webinar

Be A Part Of Major Industry Trends (4 Sponsor Maximum)

What It Is: An industry expert presenter talks on and about a subject matter to an engaged group of attendees. Align your solution with the topic being presented!

Why It Is Effective: A turnkey sponsorship to generate high‐quality leads.

Sponsor Benefits

• FacilitiesNet provides Subject Matter Expert and 60 minute presentation
• Sponsor Logos displayed on all marketing and event materials
• Registrant/Attendee lead information including name, email (U.S. based only), and postal
• Opportunity to place 1 multiple‐choice question on registration page
• Robust marketing plan generating an average of 160‐300 leads, depending on topic
• Webcast archived on FacilitiesNet for 12 months
• Attendees CEUs available

View Ad Specs

2024 Opportunities

November 19: Fire Safety Discuss innovations and best practices in fire prevention, detection, and response. Gain insights into advanced fire detection and suppression systems, including smart sensors and automated alarms that optimize safety and compliance strategies. Regulatory updates and standards are also covered.

Sponsor Deadline: October 8
Materials Deadline: October 15

Multi Sponsor Webcasts

Feb ‐ Roofing
April ‐ HVAC
June ‐ Healthy Buildings
July ‐ Security
Sept ‐ Fire & Life Safety
November ‐ Software CMMS

In addition we will host an Elevate Webcast in December
Champions Webcast in November
NAESCO state of industries (TBD in 2025)

Supplier Panel Discussions

Position your organization as an FM thought leader

What It Is: This virtual forum brings leading industry suppliers together for an hour‐long interactive analysis of trending technologies and solutions to the issues facing today's facility managers. A FacilitiesNet editor moderates the conversation, which is presented without the typical PowerPoint slide deck to encourage robust audience engagement, questions, and feedback. CEUs are provided.

Why It Is Effective: Robust sponsor benefits deliver huge ROI and identify sponsors as thought leaders offering solutions to today's FM challenges.

Sponsor Benefits
(4 Sponsors maximum)

• Opportunity to provide one panelist presenter, subject to final approval of Trade Press staff
• Logo displayed on all marketing and event materials
• Logo included in follow-up attendee email with the option to include a PDF handout/collateral
• Registrant/Attendee lead information including name, email (U.S. based only), and postal
• Event archived on FacilitiesNet for 12 months

2024 Supplier Panel Discussions Topics and Dates

May 8 ‐ Building safety: This webcast features an in‐depth exploration of building safety considerations, focusing on critical topics including fire safety, emergency preparedness, access control, and code compliance. Attendees will gain valuable insights and practical strategies to safeguard property, protect occupants, and reduce their organization's risk profile.

Sponsor deadline: March 20
Materials Deadline: March 27

August 8 ‐ Maintenance Innovations: Delve into innovative digital and cloud‐based technologies that enhance predictive maintenance strategies and operational efficiency. Attendees will learn about an array of software, apps and other innovations that can optimize maintenance processes, improve occupant satisfaction, and position a facility as a leader in cost‐effectiveness, sustainability, and functionality.

Sponsor deadline: June 20
Materials Deadline: June 27

Summits

What It Is: 2‐hour educational conferences addressing essential facility management topics, tends and technologies. Each Summit includes a mix of education sessions and sponsor content directly related to the overall theme and includes audience Q&A segments throughout the event.

Why It Is Effective:

Sponsor Benefits (Limit to 4 Sponsors)

Webcast Lead Extension

What It Is: Content marketing. Promote your article on FacilitiesNet.com! Send us your article and we'll post it on FacilitiesNet as a native article running like one of our own posts, with styling that matches our own articles.

Why It Is Effective: Customers running a native article on FacilitiesNet.com receive massive promotion of their story, positioning your content via Native Advertising through our website and eNewsletter channels. It's your chance to create a relationship that builds trust and loyalty by answering the audience's common questions and educating them.

Lead Extension I:

Lead Extension II:

You will get an excel file of the leads at the end of the campaign. Lead information includes email, name, title, company, postal and phone.

Thought Leader

Reporting

Promotional impressions (includes the total of website impressions + eNewsletter opens) and branded feature landing page total views (this is the equivalent of clicks to a landing page).

Reporting

eNewsletter opens (promotional impressions)

Note: Virtual edition ads do not appear on mobile phones.

Reporting

We'll deliver a lead report which includes email addresses for those who fill out our online form.

Season 1:
Emergency Preparedness (February-April)

• Are We Ready for The Next Pandemic?
• Hurricane Katrina 20 Years Later
• Active Shooter Scenarios
• Wildfires: A Nationwide Problem
• Disaster Recovery Efforts and Disposing of Contaminated Waste
• Cyber attacks: Don't Leave the Problem to IT

Season 2:
Technology (June-August)

• AI's Impact on Facility Management
• Interpreting IoT Data and Putting It to Work
• IoT Sensors & Tracking Occupancy in Hybrid Facilities
• Access Control Advancements
• Robotics: Changing Janitorial, Foodservice, Security and More
• Attracting Next Gen FMs With New Technologies

Season 3:
Education Facilities (October-December)

• Student Safety Remains a Top Priority
• The Facility's Impact on Student Productivity
• IAQ Influences Learning
• Retrofitting for Accessibility
• Controlling Deferred Maintenance
• New School Construction Trends

Digital Sponsorship Packages

By becoming a sponsorship partner, you get the most efficient and cost effective visibility to this audience, plus we make available perks not available for ala carte programs. Upfront billing in 3 month increments.

Reporting:

Reporting will include overall program engagement, including send numbers, impressions and clicks.

We can create a gated landing page for your program if you would like us to capture leads for you. Our standard gated landing page provides email address and customer name.