Digital Opportunities

Power of Digital

Audience

The website of Building Operating Management and Facility Maintenance Decisions magazines

FaclitiesNet is the digital home for readers of Building Operating Management and Facility Maintenance Decisions magazines. Its foundation is the market-leading content of those two magazines and a whole lot more. By combining multiple information streams into one essential resource, it provides the solutions, insight and information that facility executives need to operate their buildings at peak efficiency.

FacilitiesNet has become an essential resource for thousands of high-level industry professionals at every building type within the North American facilities market. These decision makers rely on FacilitiesNet. to help them ensure efficient building operations, optimum occupant safety, comfort and productivity.

Digital Sponsorship Packages

By becoming a sponsorship partner, you get the most efficient and cost effective visibility to this audience, plus we make available perks not available for ala carte programs. Upfront billing in 3 month increments.

*Partner link percentages are calculated for a 1 month program. For campaigns running over multiple months that percent is divided by the number of months the campaign runs.

*Optional

Reporting

Reporting will include overall program engagement, including send numbers, impressions and clicks.

We can create a gated landing page for your program if you would like us to capture leads for you. Our standard gated landing page provides email address and customer name.

Insider eNewsletter

Facilities Insider eNewsletter

The Insider eNewsletter provides FMs with the information they need to stay ahead of the curve, including cost-saving techniques and strategies. FMs rely on the Insider eNewsletter for the latest product and innovation information as well as insights on how manufacturers are meeting the needs of today's buildings. Our Insider eNewsletter keeps subscribers updated with weekday news and special editions that focus on Technology or Trending FM issues.

Reporting

You will receive a report with email opens and clicks.

Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Circulation

Pick from the following:

• 110,000 Whole FM Industry
• 65,000 Target building owners and facility executives
• 45,000 Target building maintenance and engineering management professionals

View a Facilities Insider eNewsletter sample

View a Facilities Insider special edition

Insider eNewsletter

Top Products

Increase your visibility and drive traffic to your Web site.

Inclusion in Top Products shows the facilities industry you're one of the best. Incredible ROI opportunity when you showcase your products and services to industry decision makers' inboxes. An easy and cost effective way to get your product message out in front of key buyers. Our high level reporting lets you know the quality of the readers you're reaching.

Bonus Reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.

Circulation:

110,000

Frequency

Monthly

Sole-Sponsored Custom Email

Best Facility Professional Email Database

We have identified facility professionals with the most square footage, the biggest budgets and decision making power. Between active requests from our user base and our circulation department's active list management to keep quality high we have done the work to help ensure you're reaching the right and most engaged audience.

Customize Your Blast Size To Meet Your Goal:

Choose a circulation size to meet your needs in 1,000 increments. To maintain list integrity, maximum blast size we allow is 60,000. Larger audience sizes will need to be divided into multiple blasts.

Customers will review, proof and sign off on all HTML created by the Trade Press design services team. Once clients sign off on the creative, anything deemed as an "error" in the creative itself is a responsibility of the client and are not eligible for discount or make good from Trade Press Media Group.

If the client cancels the project after the designer has begun work, we are entitled to a "kill fee" of $500.

*For small blasts we have a minimum blast charge of $1,700 to account for setup, operations, audience generation, list maintenance and various other costs.

Email Upgrades

• Standard landing page to collect email
• Custom design landing page
• Personalization
• A/B split Subject Line
• A/B split Creative and Subject Line

FacilitiesNet Network Advertising

Ads run on our FacilitiesNet Display Ad Network which is comprised of our in-house websites that target facilities-management professionals. Visibility is primarily on FacilitiesNet and can also include NFMT and HealthcareFacilitiesToday.

Facilitiesnet Website

Run of Site Advertising

Our Run-of-Site (ROS) advertising targets the buyers you want to reach by appearing on content directly related to your product or service. FMs researching specific technologies are highly engaged and primed to make a purchase.

View ad locations on FacilitiesNet.com

View Mobile ad locations on FacilitiesNet.com

Runs on the FacilitiesNet Network

Reporting:

Ad impressions. Ad clicks. Learn More »

Intro Ad

Make a splash with this oversized ad that appears above the website which users can't miss when they first land on a page.

If you want to inform and educate facilities-management professionals, this is a prime spot to give them a more indepth message.

Runs on the FacilitiesNet Network

View sample video creative

View sample image creative

Reporting:

Ad impressions. Ad clicks. Learn More »
note: plays of your YouTube embedded video can be seen from within your YouTube account.

Wallpaper Ad

A high-impact ad unit that sticks around. The wallpaper ad appears on both sides of the website, wrapping the content even when a user scrolls down.

Runs on the FacilitiesNet Network

View Sample

Reporting:

Ad impressions. Ad clicks. Learn More »

Facilitiesnet Website

Contextually-Targeted Ads

Contextual advertising allows advertisers to target their ads not only to facilities professionals but also directly to the pages on the site that relate to a specific topic the user is currently engaged with. Getting in front of users at the moment of engagement within a relevant and trusted context is incredibly valuable.

View ad locations on FacilitiesNet.com

View Mobile ad locations on FacilitiesNet.com

Runs on the FacilitiesNet Network

Reporting:

Ad impressions. Ad clicks. Learn More »

Facilitiesnet Website

Lead Generating Ads

We'll create an ad for you with form fields inside the ad. We've seen an increase in conversion rates when compared to a traditional landing page approach. Lead Generating ads are part of our ROS ads.

Runs on the FacilitiesNet Network

Reporting:

Ad impressions. Email and name of users who requested. Learn More »

Facilitiesnet Website

Splash or Floorboard (Interstitial) Ads

Take over ads make a big impression on our site, and isn't advertising all about making impressions? Your ad repeatedly welcomes visitors to the site, leaving a lasting impact. Splash and Floorboard ad opportunities are high-visibility ways for you to promote your brand.

• View a sample Splash Ad
• View a sample Floorboard Ad

Facilitiesnet Website

Video Ad

An ever increasing number of ads incorporate video. Video ads drive results. Bring more prospects to your website, create awareness and increase sales by having your existing video featured in any of the FacilitiesNet image ad areas.

Video Ad Features:

• Can be placed in any of the FacilitiesNet image ad areas

Runs on the FacilitiesNet Network

Reporting:

Ad impressions.

Customers can track plays through their respective video platform tools. We are not able to report on video plays.

Tracking includes the number of clicks for those going to your website. Learn More »

Facilitiesnet Website

Retargeting

Extend your message by targeting FMs all across the web. Target top prospects that you know you need to reach, but otherwise can't get in front of.

3 Options to Choose From:

1) Standard Retargeting

The standard retargeting campaign puts you in front of facilities decision makers, creating awareness and generating leads. View sample

2) High-Impact Retargeting

Make sure that you get noticed. Our new High-Impact retargeting ad program helps you accomplish greater visibility. Your ads retargeting our FacilitiesNet audience are substantially larger and attract more interest and attention. Ad sizes are 300x600 half page, 580x400 netboard and 930x180 top banner. View sample

3) Behavioral Retargeting

Want to retarget to a specific section of FacilitiesNet.com? We can do that. With our retargeting program, you can retarget to specific users frequenting the pages of most interest to you and your products.

Our double-targeted behavioral campaign targets facility professionals, and takes it one step further by identifying prospects who are actively researching and reading topics relevant to your products and services.

Reporting:

Ad impressions. Ad clicks. Learn More »

Standard Retargeting

High Impact Retargeting

Facilitiesnet Website

Social Media Marketing Solution

The standard targeting on Facebook and LinkedIn is tailored for local and consumer products; it's not meant for reaching B2B audiences. Most targeting is overly generic keywords and categories which end up reaching kids or hobbyists and doesn't get to the audience you need.

Since we can identify our targeted print and digital readers/users on the platform, we will get your brand message in front of decision makers you are unable to reach.

We get your brand maximum visibility on Facebook and LinkedIn. With our program, you will end up driving more of the prospects you want directly into your purchasing funnel.

Reporting:

Campaign impressions and engagements. Learn More »

Campaign Tiers Facebook:

Campaign budget 1: 25,000 - 30,000 impressions

Campaign budget 2: 40,000 - 50,000 impressions

Campaign budget 3: 60,000 - 75,000 impressions

Campaign Tiers Linkedin:

Campaign budget 1: 15,000 impressions

Campaign budget 2: 25,000 impressions

Campaign budget 3: 40,000 impressions

FacilitiesNet Podcast

Our world has changed overnight. Now more than ever, facilities executives need timely, useful information to help them manage their facilities in new ways. If you have information and advice to help facilities executives in these new times, call us. We'll take your message and in less than a week deliver it to facilities execs via a podcast.

View podcast example

Your Podcast in 4 Easy Steps

• Send us up to 5 questions to ask your subject matter expert
• We'll call and conduct a 5-7-minute interview
• We'll produce the podcast
• We'll develop the promotional creative and promote your podcast

5 Key Benefits

• You influence top facility executives with your corporate message while positioning your company as a source of timely, valuable information
• Your podcast campaign will begin with promotion on 2 eNewsletters to 110,000 subscribers
• We'll then push the podcast to 20,000 facility managers via a dedicated email blast
• You get bonus exposure as the podcast is posted on Facilitiesnet.com
• Extended shelf life - You can host the podcast on your own website indefinitely

Reporting

Learn More »

Recording needs to occur prior to the 15th of the month.

Industry Insights

Position your organization as an FM thought leader

This virtual forum features an hour-long interactive video discussion among 2-4 panelists addressing current trends, issues and opportunities. Moderator provided by FacilitiesNet and presented without the typical PowerPoint slide deck, this discussion encourages robust audience engagement, questions and feedback. CEUs are provided to attendees.

Sponsor Benefits (4 Sponsors maximum)

• Opportunity to provide one panelist presenter, subject to final approval of Trade Press staff
• Logo displayed on all marketing and event materials
• Logo included in follow-up attendee email with the option to include a PDF handout/collateral
• Registrant/Attendee lead information including name, email (U.S. based only), and postal

2023 Industry Insights Topics and Dates

January 26 ‐ HVAC Trends for 2023

Highlighting the current and future trends in HVAC systems and protocols for best practice operations. The conversation will be focused on new technology and operations for facilities managers to run HVAC systems more effective and efficient.

February 9 ‐ Women in FM

The demographic of facility managers is changing, and many females are leading the charge in buildings. This conversation will feature a discussion on how to balance work/life, managing teams and contractors, speaking up for yourself and other important topics.

April 6 ‐ The Unique Needs of Healthcare Facilities

Healthcare facilities are a unique atmosphere of mission critical buildings and can come with unique challenges. This discussion will focus on the unique needs of healthcare facilities ‐ trying to keep occupants health and safe while managing budgets and stakeholders needs.

October 5 ‐ Keep Your Building Standing ‐ Creating Resiliency

Natural occurrences seem to be happening more and more ‐ and can have devastating consequences on buildings. This discussion will focus on how to implement resilience methods as standard operating procedures and what facilities managers need to know about creating resilient buildings.

December 7 ‐ Who is In Your Building: Space Management 101

With the shift to hybrid work ‐ many buildings have changing occupancies and spaces have multiple uses. This conversation will focus on the challenges around changing occupancies, how technology can help and work with other systems.

Facilities Summits

Demonstrate your company's commitment to the future of FM

Facilities Summits are educational conferences offering a half-day of programming tailored to relevant FM topics. Combining formal educational presentations with networking opportunities and sponsor-driven content, Facilities Summits feature up to three 50-minute expert-led presentations, up to four 15-minute sponsor sessions, and a video-supported networking activity to optimize attendee engagement and instruction. Panelists and audience members participate via webcam. CEUs are provided.

Sponsor Benefits (4 Sponsors maximum)

Platinum

• Opportunity to provide one 15-minute presentation during the Summit
• Logo displayed on all marketing and event materials
• Logo included in follow-up attendee email with the option to include a PDF handout/collateral
• Registrant/Attendee lead information including name, email (U.S. based only), and postal

Gold

• Logo displayed on all marketing and event materials
• Logo included in follow-up attendee email with the option to include a PDF handout/collateral
• Registrant/Attendee lead information including name, email (U.S. based only), and postal

2023 Facilities Summits Topics and Dates

Operational Excellence ‐ February 16

Is your building operating the way it was designed? Achieving operational excellence is a goal of all facility managers, but it takes strategic planning and execution. Making sure the systems and people are operating as expected requires a strong understanding of key performance indicators (KPIs) to ensure the correct technology, systems and procedures are in place. Join us as we discuss key topics to help facility managers achieve operational excellence in their own facilities.

Hybrid Work/Space Management ‐ May 18

Flexibility is key these days, and facility managers are at the forefront for many organizations. Stakeholders want more flexibility when it comes to workplaces and workspaces, from hoteling desks to collaborative workspaces. More teams ‐ including FM teams‐are working remotely or hybrid which creates new opportunities and challenges. Join us for this virtual conference as we discuss the best practices for hybrid workplaces and remote workforces.

Energy Efficiency/Net-Zero ‐ September 27

Typically, energy costs are one of the top expense line items in any facility's budget. Many buildings are currently looking to reduce operating costs and support increasing sustainability goals through net‐zero strategies. Join us for this virtual conference as we review net‐zero strategies to help reduce energy consumption.

Smart Buildings/IOT ‐ November 30

Smart buildings are continuing to create new opportunities for facility managers to collect and analyze data, providing necessary information to manage their building. Connected systems and sensors are now the baseline for most buildings, but with the decreased costs and increased labor market now is the time for full automation. This event will focus on what facility managers need to do today and tomorrow to make sure they are ready for the next wave in smart building technology.

Democasts

Build your prospect database & position your product

Get your product or service in front of an audience of facilities professionals ready to buy in a 15‐minute virtual demonstration highlighting your product's features and benefits. Answer questions in real time from prospective customers in this live, interactive webcast platform (pre‐recording is also an option, some technical limitations apply; contact your sales manager for details). Democasts are robustly marketed across email, eNewsletter, web and social channels and are archived on FacilitiesNet.com for 6 months post event for extended viewing access. CEUs are not provided.

Sponsor Benefits (4 Sponsors maximum)

• Registrant/Attendee lead information including name, email (U.S. based only), and postal
• Logo displayed on all marketing and event materials
• Video archive to share on your organization's social/web channels
• Pre-event tech check/test run with A/V team

View Sample Democast

2023 DemoCast Schedule

Reserve your date now!

What's a Democast?

Fastcasts/Webcasts

Industry content, our platform, your leads

Identify leads with an exclusive, custom webcast that's marketed to thousands of facility professionals. Bring your own subject matter expert or tap into our speaker stable; we'll handle marketing, registration, event broadcast and post‐event reporting.

View samples of marketing
Marketing creative varies, real creative will vary from the examples.
Email example ,      Email example ,
eNewsletter ads ,      FacilitiesNet education ad .

Sponsor Benefits
Custom Webcast (60 minutes) / 1-Sponsor limit

• Sponsor provides Subject Matter Expert and presentation
• Registrant/Attendee lead information including name, postal, and email
• Opportunity to place up to 2 multiple choice questions on registration page
• Robust marketing plan generating an average of 160-300 leads, depending on topic
• Live audience Q&A during webcast
• Opportunity to place 1 polling question within live webcast
• Webcast archived on FacilitiesNet for 12 months
• Attendees CEUs available
• Pre-event tech check/test run with A/V team

Fastcast (30 minutes)

• Logo displayed on all marketing and event materials
• Limited marketing plan generating an average of 120-175 leads, depending on topic
• Registrant/Attendee lead information including name, postal, and email
• No live audience Q&A
• No attendee CEUs
• Pre-event tech check/test run with A/V team

Future Trends Webinar

Be A Part Of Major Industry Trends

We identify the topics and trends facility professionals are most interested in and put on a free-to-attend, educational webcast. These events are high interest and have some of our best registration and attendance.

(60 minutes) / Up to 4 Sponsors

• FacilitiesNet provides Subject Matter Expert and presentation
• Sponsor Logos displayed on all marketing and event materials
• Registrant/Attendee lead information including name, postal, and email
• Opportunity to place 1 multiple-choice question on registration page
• Robust marketing plan generating an average of 160-300 leads, depending on topic
• Webcast archived on FacilitiesNet for 12 months
• Attendees CEUs available

2023 Opportunities

July 13 ‐ IAQ, ASHRAE, and COVID: What FMs Need to Know
Indoor Air Quality is very important to stakeholders right now; and emerging udpates to ASHRAE have intensified the need to secure IAQ and filtration strategies. This conversation will focus on ways to monitor IAQ, technology to improve and ways to make sure your systems are connected and working together.

July 20 ‐ High Performance Roofing: Options for Resilience and Sustainability
Today's roofing technologies offer a combination of benefits to optimize energy, sustainability and cost savings. This discussion provides an organized overview of system components‐from daylighting to cool roofs to renewable materials‐and offers keys to developing a strategy to ensure long‐term performance of a roof system for a variety of facility types and applications.

September 21 ‐ Fire Safety: Keeping Occupants Safe
The goal with a fire and life safety equipment is to make ensure accurate detection, notify all key stakeholders in a timely manner and mitigate property loss. This webcast addresses various fire and life safety technologies available, and offers guidance on specification, installation and ongoing maintenance and training best practices.

September 14 ‐ Critical Incidents: Anticipation, Prevention and Response
This webcast provides FMs with knowledge and tools to effectively respond to an active shooter or critical incident, covering topics including potential threats, emergency action plans, communication protocols, and staff training.

October 10 ‐ Electrical Vehicles: What FMs Need to Know
Electrical vehicles are becoming more and more popular ‐ from facilities fleets to tenant and visitor usage. Join us for a discussion to examine the technology, infrastructure and costs to consider when exploring or implementing EV. This webcast will be promoted exclusively to states/regions with EV charger installation and infrastructure upgrades in place.

Webcast Lead Extension

*only available to customers who've done a webcast, fastcast or democast.

Get more leads from the webcast you presented after the event. We create a special report of the webcast and run a lead-gen campaign.We handle creating a gated landing page and promotional creative using the messaging from your webcast.

And then about two weeks after your webcast, we'll run a month-long campaign to drive additional leads. We promote it to our audience via our digital channels and extend marketing to our audience on 3rd party channels as well.

It's a great way to maximize the value of your presentation for our targeted audience.

All campaigns have a gated landing page and can be promoted with a targeted/drip email campaign, eNewsletter visibility and display ads.

Lead Extension I: 50 lead guarantee

Lead Extension II: 100 leads guarantee

You will get an excel file of the leads at the end of the campaign. Lead information includes email, name, title, company, postal and phone.

Master 2023 Digital Events Calendar

Subject to change; contact your sales manager for details.

Branded Features

Promote your article on FacilitiesNet.com! Send us your article and we'll post it on FacilitiesNet as a native article running like one of our own posts, with styling that matches our own articles. Customers running a native article on FacilitiesNet.com receive massive promotion of their story, positioning your content via Native Advertising through our channels. It's your chance to create a relationship that builds trust and loyalty by answering the audience's common questions and educating them.

Amplification Details

• Appears on the FacilitiesNet.com Home Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
• Appears on up to four FacilitiesNet.com category pages for 1 month. (examples: Building Automation, HVAC, Energy Efficiency, Software) Rotates with other branded features on those categories running during the same campaign dates.
• Appears on the Facility Daily eNewsletter 3 days, circulation 110,000 per day. To view a sample, click here
• Archived on FacilitiesNet.com for 1 year on the Branded Feature Landing page. To view a sample, click here

Reporting:

Promotional impressions (includes the total of website impressions + eNewsletter opens) and branded feature landing page total views (this is the equivalent of clicks to a landing page).

View Ad Specs

Submission Guidelines

Pipeline Qualified Leads Program

This program provides you pre-qualified facility executives willing to be contacted regarding their needs for products and services. They've already told us they need help operating their buildings, seeking products like yours.

Our experienced telecom team calls subscribers of Building Operating Management and Facility Maintenance Decisions, asking targeted questions that you've provided. The telecom team uncovers the hottest prospects that are interested in learning about your products or services. We turn these leads over to you. These potential buyers give us their permission to have your sales team contact them.

No risk! You only pay when we fulfill the contract and deliver your leads. Rate/lead is dependent upon your lead criteria. Minimum number of leads delivered is 30. Approximately six weeks from beginning of program to deliver leads to you.

Ask A Question & Request Digital Rates

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