Marketing support - from experts in the facility market

Content marketing using white papers and eBooks offers a proven way to meet your marketing objectives. Both white papers and eBooks use high-value, objective information that can position your company as a thought leader or deliver a key marketing message in a format that will provide quality leads for your sales team.

The key to success in content marketing whether creating a successful white paper or producing an eBook is working with a knowledgeable editorial team that understands the information needs of the facility audience. Our editorial staff has more than 85 years of combined experience covering all aspects of the facility market - a knowledge base you can't find anywhere else. We provide a turnkey approach to creating high value content to meet your needs.

White Papers

A white paper is an indepth report delivered as a print-ready PDF. White papers may report on an emerging concern, analyze a trend, or examine developments in technology. The specific topic is determined in consultation with your team. A typical length is 2,000 words. If original research is needed, we can work with you to gather information to support your goals. Then our experienced editors and writers take over, conducting interviews, gathering information, and drafting the white paper for your review. From there, we design and lay out the white paper, providing graphics resources and using your template or creating one for your project. We offer the option of co-branding the white paper with your brand, Building Operating Management and Facilities Maintenance Decisions.

The finished white paper is suitable for printing, for posting on your website, and for other marketing purposes. You own the white paper - the content is yours to use as you need.

eBooks

An eBook is designed to be read on a tablet or desktop. Appealing graphics help deliver key points, often with fewer words than a white paper. After consultation with your team to brainstorm topics, sources, and approaches, our expert staff will research, write, and lay out an eBook of approximately 1,800 words, which will be delivered as a PDF. As with white papers, our staff offers a turnkey approach. We handle the entire process, information gathering, content creation, graphics, layout, and distribution. And the eBook content is yours to use to meet your marketing needs.

Custom Content Capabilities

• Turn key content creation
• Experienced editorial support
• Powerful distribution to facility decision makers
• Lead generation
• Quantitative and qualitative research
• Design and layout capabilities
• White paper
• eBook Development

Distribution

Our proven distribution strategies combine a variety of tested methods to put your carefully crafted message into the hands of facility decision makers responsible for the nation's largest buildings and portfolios.

Amplify Your Message

Custom content has many uses. Here are some proven strategies for using custom content to rev up marketing efforts:

• Provide fullfilment item for other marketing efforts
• Incorporate survey data into other marketing pieces
• Excerpt or repurpose copy for blogs on your website or other sites
• Use on your website to convert visitors into sales leads
• Email to key customers and prospects
• Highlight in newsletters to customers and prospects

Additional visibility options can be customized for each program.

Options are:

• eNewsletter visibility
• FacilitiesNet inline or lead gen ads
• Retargeting the FM audience
• Topic behavior retargeting the FM audience
• Dedicated email blasts
• Targeted dedicated email blasts
• Social media mentions
• Direct mail postcards
• BOM and FMD print ads

What It Is: This program provides you pre-qualified facility executives willing to be contacted regarding their needs for products and services. They've already told us they need help operating their buildings, seeking products like yours.

Why It Is Effective: No risk! You only pay when we fulfill the contract and deliver your leads. Rate/lead is dependent upon your lead criteria. Minimum number of leads delivered is 30. Approximately six weeks from beginning of program to deliver leads to you.

Our experienced telecom team calls subscribers of Building Operating Management and Facility Maintenance Decisions, asking targeted questions that you've provided. The telecom team uncovers the hottest prospects that are interested in learning about your products or services. We turn these leads over to you. These potential buyers give us their permission to have your sales team contact them.