Audience

Get Your Share of the $41.2 Billion Health Care Construction Market

Healthcare Facilities Today is a website used by health care facility managers, engineers, architects, designers, and constructors responsible for the construction, renovation and operations of hospitals, medical clinics, and nursing homes. Each day the website reports on industry news, facility management and operations practices and product information.

HealthcareFacilities.Com serves facilities and construction executives responsible for the largest healthcare facilities in the United States and Canada.

Who Visits Healthcare Facilities Today?

High-level Facility Executives:

Director Building Services
Mount Sinai Hospital
Toronto, ON

VP of Facilities Operation
St. Jude Children's Research Hospital
Memphis, TN

Director of Facility Services
Kaiser Permanente
San Diego, CA

VP of Facilities
Tucson Medical Center
Tucson, AZ

Facility Managers:

Director Facilities
Good Samaritan Hospital
Downers Grove, IL

Divisional Director of Facilities Management
Kindred Healthcare
Newton, NH

Facility Manager
Columbia Memorial Hospital
Catskill, NY

Facility Manager
Children's Hospital
Hopkins, MN

Director Facility Management
Maryland General Hospital
Baltimore, MD

Engineering & Maintenance Managers:

Director Facilities Maintenance
Johns Hopkins Hospital
Baltimore, MD

Chief Engineer
Lillibridge Health Trust
Bridgeton, MO

Operating Engineer
Integris Cancer Institute
Oklahoma City, OK

Maintenance Manager
Mercy Hospital
Chicago, IL

Director Facilities Engineering
Swedish Medical Center
Seattle, WA

Construction Managers:

Construction Manager
Mayo Clinic
Rochester, MN

Director of Construction
Piedmont Mountainside Hospital
Jasper, GA

Environmental Managers:

Director of Environmental Services
Tennessee Department of Health
Chattanooga, TN

Director of Environmental Services
Brookdale
Denver, CO

Safety & Environmental Director
Community Hospitals & Wellness Centers
Bryan, OH

Director of Environmental Services
University of Michigan Hospital
Ann Arbor, MI

Interior Designers:

Senior Interior Designer
HCR Manor Care
Orlando, FL

Interior Designer
US Army Corps of Engineers
Huntsville, AL

Interior Designer
JFK Health
Edison, NJ

Senior Interior Designer
OSF Healthcare
Peoria, IL

Architects:

Staff Architect
University Hospitals Health System
Beachwood, OH

Senior Architect
NYS Department of Health
Albany, NY

Director of Architecture
Geisinger Health Systems
Danville, PA

Staff Architect
The Queens Medical Center
Honolulu, HI

Project Manager Architect
Health & Human Services Commission
Austin, TX

Average years of experience is 16
Years of experience
More than 30 years 15%
26 to 30 years 12%
21 to 25 years 12%
16 to 20 years 15%
11 to 15 years 16%
5 to 10 years 17%
5 years or less 13%
Average age is 56 years.
Age Group
Under 35 years old 5%
35 to 44 years old 17%
45 to 54 years old 24%
55 to 64 years old 45%
65 years or older 9%
Gender
Male 77%
Female 23%

2019 New Construction

43% will undertake the new construction of buildings in 2019.

2019 Renovation/Retrofit/Modernization

77% will undertake the renovation, retrofit or modernization of buildings in 2019.

Website Advertising

Advertise to Healthcare Facilities Management Executives

HealthcareFacilitiesToday.com averages more than 15,000 unique visitors per month and 35,000 page views per month. Maximize your visibility and increase brand awareness among its influential audience of architects/designers, operations managers, building owners and facility managers.

Healthcarefacilitiestoday.com

Run of Site Ads

View Ad spaces

Healthcare Facilities Today Run of Site Advertising targets Healthcare Facilities professionals while they are on a trusted website that relates to their profession and to the products being sold. It is the combination of those things that makes having an ad on the Healthcare Facilities Today website a critical place for brands who want to generate sales in this marketplace.


For run of site advertising, please provide a leaderboard ad, an image ad, and a mobile ad.

Leaderboard Ad:

  • Image Size: 728 pixels wide x 90 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Image Ad:

  • Image Size: 300 pixels wide x 250 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Mobile Leaderboard:

  • Image Size: 320 pixels wide x 50 pixels high
  • File Type: No animation allowed
  • Max File Size: 50K
  • URL: Include link to landing page

Email materials to webads@tradepress.com

Advertising Policies & Guidelines

Healthcarefacilitiestoday.com

Healthcare Facilities Today Retargeting

Healthcare Facilities Today is the best place to get in front of key facilities professionals, and we can help extend your message by targeting health care FMs all across the web. Reach the people you want to do business with. Target top prospects that you know you need to reach, but otherwise can't get in front of. Drive more health care FMs directly into your purchasing funnel.

Reporting:

Ad impressions. Ad clicks.

Program:

You provide your campaign budget and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.

Leaderboard Ad:

  • Image Size: 728 pixels wide x 90 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Image Ad:

  • Image Size: 300 pixels wide x 250 pixels high
  • Max File Size: 50K
  • URL: Include link to landing page

Mobile Leaderboard:

  • Image Size: 320 pixels wide x 50 pixels high
  • File Type: No animation allowed
  • Max File Size: 50K
  • URL: Include link to landing page

Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.

Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.

Email materials to webads@tradepress.com

Advertising Policies & Guidelines

Healthcarefacilitiestoday.com

Dynamic, Lead-Gen Web Ad

View a sample ad

Get better conversion rates with your content marketing assets. We create an ad for you with form fields right inside the ad. We've seen increased conversion rates when comparing to the traditional landing page approach. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.


Dynamic, Lead-Gen Web Ad Specs

For the "Lead Generated" we will run ads in our dynamic placements. Here are the specs:

Get better conversion rates with your content marketing assets. We create an ad for you with form fields right inside the ad. We've seen increased conversion rates when comparing to the traditional landing page approach. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.

  • Tag: company name as it should appear above headline
  • Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)
  • Headline: 45 characters max including spaces and special characters
  • Description: 80 characters max including spaces and special characters
  • the pdf the user should get after filling out the form. Should be optimized for digital.
Select a Call-To-Action option below:
  • Free, Read It Now
  • Download Free Brochure
  • Get Free Whitepaper
Program Requirements:

In-ad customer consent line will read:
This sponsor can send me information related to the content above via email (not changeable)

  • Ad text and pdf are vetted for approval.
  • Ad text must correspond to pdf content. PDF must deliver on expectations set from the ad.
  • PDFs that are not high enough quality or purely advertorial in nature as to not deliver on expectations will not be accepted.

As publisher we retain the right to refuse ad text or content asset as we see fit and as it relates to the best well being of our audience.

Healthcarefacilitiestoday.com

Mobile-Targeted Ads

Want to go mobile?

Now you can with the HealthcareFacilitiesToday Mobile Site Ads!

Take advantage now and gain exposure to on-the-go Healthcare FMs monthly. As an advertiser on HealthcareFacilitiesToday mobile, your ad will be displayed on every visit to HealthcareFacilitiesToday from a mobile device - use your ad to build brand awareness and increase web traffic with no competitive ads in sight!

As the web moves towards mobile-friendly websites, position yourself on the cutting edge of technology with HealthcareFacilitiesToday mobile. Whether visitors come from search or email, direct or referral, your ad will be front and center for the duration of these high-value visits. You will receive reports detailing interaction with your ad in terms of monthly impressions and clicks.

View a Mobile sample Ad

Moble Site Ad Specs:

  • Image Size: 320 pixels wide x 50 pixels high
  • File Type: No animation allowed
  • Max File Size: 50K
  • URL: Include link to landing page

Email materials to webads@tradepress.com

Advertising Policies & Guidelines

Healthcarefacilitiestoday.com

Editorial Calendar

Month Focus Topic Target Topic One Target Topic Two
January Infection Control Emergency Prep HVAC
February Facility Design Lighting Plumbing
March Security HVAC Technology
April Energy Efficiency Plumbing Environmental Services
May Infection Control Technology Food Service
June Facility Design Environmental Services Renovation
July Security Food Service Cyber Security
August Energy Efficiency Renovation Interior Design
September Infection Control Cyber Security New Construction
October Facility Design Interior Design Patient Experience
November Security New Construction Emergency Prep
December Energy Efficiency Patient Experience Lighting
eNewsletter

Facility Pulse

A daily e-newsletter (Monday - Friday) that provides a quick read and links to articles and items of interest for healthcare facilities executives and construction management professionals.

Sold in daily increments

Program Send Total:

25,000

Reach more than 25,000 hard to reach facilities and construction management decision makers at healthcare organizations one day of the week (Monday thru Friday). This is the ultimate way to maintain brand awareness in this niche market. Sponsorships are available in daily, monthly, or yearly increments - giving you multiple options of exposure.

Reporting:

You will receive a report with email opens and clicks.

Bonus Reporting

Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your ad.

View Facility Pulse Sample

Facility Pulse Specs:

  • 175 pixels wide x 100 pixels tall
  • File size: 30K
  • File type: gif or jpg
  • Headline: 70 characters max
  • Description text max 90 characters (Spaces and special characters are included in the character count.)
  • Include the URL to which you would like the ad linked.
  • Include company name
  • Call to Action: 20 character max including spaces and special characters

Email materials to webads@tradepress.com

Advertising Policies & Guidelines

Sole-Sponsor Email

Behaviorally-Targeted Direct Email

Powered by
AU Datamine
Our advanced data-intelligence system, Au DataMine, will build a list of prospects most likely to purchase your exact products. We can then develop a tailored campaign for you that will generate the best leads for your company

Save Time and Money Finding New Prospects

AU DataMine is built on the largest and most comprehensive database of FM decision-makers. As a result, you save time and money trying to identify new customers. We are constantly identifying new decision-makers, using our experience with audience building in the facilities marketplace, who fit your buyer profile.

Choose from Two List Options

1. Customized List

Tell us your desired buyer profile and we will build a targeted list of facilities professionals that fit your specific parameters. We build your custom list using a combination of geo, job title, and company type to hone in and make your marketing campaign count.

2. Likely-Purchaser List

Use our advanced purchase-potential targeting where we build a custom list of individuals who look most interested and most likely to buy your product. Our audience analytics experts will, using behavioral indicators, analyze our audience data to pinpoint your most likely buyer candidates. They will then recommend the best options for you to reach them.

In Action - A Case Study

Build Your CRM and Better Sales Leads in 5 Steps:

A leading roofing manufacturer was seeking new customers for a product launch. With Au DataMine and our audience analytics expert:

1. We generated a likely-purchaser list of 2,500 facilities professionals who looked and behaved like the potential buyer prospects for this product type

2. We put together a three part, content-marketing campaign to this tailored audience

3. We drove audience interest via an inbound marketing campaign

4. We identified key-target FMs via user engagement behavior with actionable requests. The campaign achieved over 500 engagements from 338 high-level facilities professionals.

5. We helped drive sales leads by directly connecting our customer with these key individuals so they could continue the lead development and sales process. The customer added these 338 roofing decision maker prospects to their CRM with the email addresses and full contact information we provided.

View a standard sample where we deliver your leads from a call to action click

Email Reporting

You will receive a report with email opens and clicks.

Lead Gen Reporting

Your report will include the emails, phone numbers, names, titles, companies and street addresses where we have them for recipients who click on your lead generation, call-to-action links. (Not all links apply)

Behaviorally-Targeted Direct Email Specs:

Supply your own email HTML

If supplying your own HTML, have the email designed to be 600 pixels wide or less (PDF files are not accepted.) Email layouts containing 350 - 500 words perform best. (Hosted images and "in line style" is required) Emails should be set up for responsive design. A proof will be sent to you prior to the email blast for your sign off and approval.

Or have our team setup you email creative:

See our creative setup and design policies.

Production Charge

In addition to the base cost for this newsletter, there is a $500 net production up-charge for email personalization, including subject line and/or email body copy personalization.

Email materials to webads@tradepress.com

AU DataMine Email Lead Gen Program Requirements

  1. Provide a subject line with a maximum of 50 characters, including spaces and punctuation.
  2. From Line (the companies name or person's name. Not an email address)
  3. Suppression file of clients opt-outs/unsubscribes
  4. Clients opt-out/unsubscribe link must be embedded in the HTML along with a physical address.
  5. Seed names and email addresses of who needs to see the test and final blasts. Only one seed name can be responsible for sending final approval of the test blast to amanda.balistreri@tradepressmedia.com
  6. Clicks intended to deliver emails must adhere to one of the following best practice conventions:
    • Link indicates customer is requesting contact from manufacturer; (examples: Send me information. Contact me about XXX. Email me about XXX.)
    • Link indicates the user wants a demo, test drive or is looking for more information;
      (examples: Request Cost-Savings Analysis. Request Demo. Request Software Preview. Email Brochure. Sign Up For A Test Drive.)
    • Link indicates user request to receive manufacturer's eBook, Webcast, WhitePaper or similar highly-valued content piece.
      (examples: Request Guide. Request eBook. Request Webcast.)
    • In some cases customers should add:
      I consent to be emailed regarding the content above. under buttons/links as needed to help make email consent more clear.
  7. Link Landing pages must deliver on expectations from link text and contain coordinating language. (We can help with landing page setup)

Advertising Policies & Guidelines

Sole-Sponsor Email

Custom Email

Do it your way!

View a Custom eNewsletter sample

Sponsor an electronic newsletter with content specific to your business. Your Custom eNewsletter reaches buyers interested in your business solutions.

Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click through on your content links.

Circulation

Choose a circulation size to meet your needs in 1,000 increments. Minimum order: 3,000 names or $1,200 min charge.


Custom eNewsletter Specs:

Have our team setup you email creative:

See our creative setup and design policies.

Supply your own completed newsletter:

Send an HTML version of your own completed newsletter designed to be 600 pixels wide or less (PDF files are not accepted.) E-newsletters containing 350 - 500 words perform best. Also provide a subject line with a maximum of 50 characters, including spaces and punctuation.

Need newsletter content created?

Please refer to the Content Development Services section, below.

Some Things to Note:
  • Maximum number of 6 links per newsletter. Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
  • A proof will be sent to you prior to the e-newsletter mailing out.
Production Charge:

In addition to the base cost for this newsletter, there is a $500 net production up-charge for email personalization, including subject line and/or email body copy personalization.

Email materials to webads@tradepress.com

Advertising Policies & Guidelines

Sole-Sponsor Email

Whitepaper Email

Promote your white papers

View a White Paper Email sample
Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who download the whitepaper.

Circulation

Choose a circulation size to meet your needs in 1,000 increments. Minimum order: 3,000 names or $1,200 min charge.


White Paper Specs:

Please submit the following:
  • PDF of the white paper
  • Email subject line (56 characters or less)
  • Intro copy for the white paper (approx 100 words or less)

Email materials to webads@tradepress.com

Advertising Policies & Guidelines

Sole-Sponsor Email

Video on Demand Email

Promote your company's video via email

View a Video on Demand sample
Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click to watch your video.

Circulation

Choose a circulation size to meet your needs in 1,000 increments. Minimum order: 3,000 names or $1,200 min charge.


Video on Demand Email Ad Specs:

Please submit the following:
  • Video headline
  • Description
  • URL that links to the Video
  • URL for clients to click on for more info about your company

Email materials to webads@tradepress.com

Advertising Policies & Guidelines

Sole-Sponsor Email

Case Studies Email

Promote up to three of your company's case studies via email

View a Case Studies sample
Reporting:

You will receive a report with email opens and clicks.

Bonus reporting:

Your report will include the names, titles, companies and street addresses where we have them for recipients who click to watch your video.

Circulation

Choose a circulation size to meet your needs in 1,000 increments. Minimum order: 3,000 names or $1,200 min charge.


Case Study Specs:

  • 3 case studies (as pdf's) along with headlines for each case study.

-OR-

  • 3 headlines and 3 URL links to the case studies.

Please email the case studies directly to webads@tradepress.com. A proof will be sent to you prior to the mail date.

Email materials to webads@tradepress.com

Advertising Policies & Guidelines

Customized Sole Webcast Sponsorship

View a Sole Webcast sample

We do the creative and run a custom marketing campaign for your event that includes eNewsletter, website and email promotion to our high-value audience.

1. Before and During the Webcast:

  • Enjoy exclusive branding on promo or attendance building emails sent out during a two-week period

2. During the webcast:

  • Your 30-second, 5-slide commercial runs at the beginning of the Webcast
  • Your logo appears on-screen throughout the Webcast
  • Get valuable feedback by asking this audience up to four questions for your event via the event registration page and polling questions during the live event. (*sponsor can choose how they want to use those four between the registration page and live event polling)

3. After the webcast:

  • You receive database of registrants and attendees (Email address, Name, Title Company, City/State, Phone)
  • You get 12 months of bonus exposure as the webcast archive is posted on HealthcareFacilitiesToday.com
Key Values:
  • Generate a key list of interested decision makers
  • You control the content
  • Live questions from attendees
  • Key educational opportunity to walk through the issues and explain the value and solutions you can bring to help solve the challenges attendees are dealing with

Specifications:

Logo:
  • 300 x 300 pixels (min size) 72 dpi or higher
  • File Type: pdf or eps preferred will also take gif, jpg
  • URL
  • The URL to which your logo should link
  • 30 Second Commercial
  • 5(or less) slides 1280 x 720 pixels.
  • No animation or video
  • File Type: pdf, PowerPoint, jpg, or gif image
  • Include script for recording or WAV file if using audio
Registration Questions:
  • Four multiple choice survey questions
  • 5 possible responses per question
  • Cannot be ranked or multiple answers
Polling Questions:
  • Four multiple choice survey questions to be asked during live event
  • 5 possible responses per question
  • Cannot be ranked or multiple answers
  • Email contacts for leads

Email materials to webads@tradepress.com

Advertising Policies & Guidelines

Fastcast

A Bite-Sized Webcast Delivering Immediate Exposure to Busy Executive Facility Managers

This webcast-light, is low-cost, highly customized event is the perfect entry level webcast sponsorship. As a sponsor, you get:
  • Sole-sponsored, custom content-you choose your topic. We'll assist in copy review, slide generation and provide experience and expertise to assure a successful event.
  • You select speaker/presenter
  • Presentation is a 30 minute, fast-paced broadcast, prompting facility managers to continue dialogue after the event.
  • Exclusive branding on promo emails during the two weeks prior the webcast
  • Promote to your prospect list (optional)
  • Your logo appears on screen throughout the presentation
  • You get the exclusive database of registrants and attendees-email address, name, title, company, city/state, phone

* Live events are limited to 1,000 attendees at the same time.

View a sample Fastcast

FastCast Materials:

  • Logo
  • URL link
  • Image for promotion (product image or promotional image)
  • Powerpoint presentation slides

Email materials to webads@tradepress.com

Advertising Policies & Guidelines

Branded Features

Branded features appear in the news feed along trusted and topical content from HealthcareFacilitiesToday. You have a message and you need it in front of this audience of decision makers.

Branded Features are searchable, appear on the home, news and branded features landing pages and may contain multiple images, video treatments and are promoted via:

  • Appears on the HealthcareFacilitiesToday Home Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
  • Appears on HealthcareFacilitiesToday Trending News Landing Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
  • Appears on the HealthcareFacilitiesToday eNewsletter for 1 day to a 25,000 circulation. click here
  • Archived on HealthcareFacilitiesToday for 1 year on the Branded Feature Landing page. click here

Branded Package Specs:

Required Featured Page Components:
  • Headline (up to 10 words)
  • Text file* (up to 4,000 words)
  • Images, graphs, and/or charts: gif, jpeg or png
  • Accepted Video URLs: YouTube or Vimeo
  • Advertiser to provide URLs
  • Company Name: 30 characters max*

Email materials to webads@tradepress.com

Advertising Policies & Guidelines

*Content is subject to review and may be edited for length, clarity and style.
Branded content is intended to provide useful or otherwise engaging, non-promotional information to facility professionals.

Print Supplements

While HealthcareFacilitiesToday.com averages more than 15,000 unique visitors per month, its print supplements extend your reach to the qualified circulation files of Building Operating Management and Facility Maintenance Decisions' executive building ownership, facilities management and maintenance/engineering decision makers in the healthcare sector. Four times a year in 2018, place your ad among highly targeted content going to more than 21,000 healthcare facility executives.

Reach a total print circulation of 21,000

Plus, a virtual edition of the supplement is made available to 25,000+ Healthcare Segment Professionals via our Facility Pulse daily email.

February

Energy Efficiency - Whether it's in new construction or renovation, which products, equipment, design features and practices are healthcare facilities using to conserve money and energy?

Patient experience renovation ideas - When healthcare facility managers choose flooring, what are their priorities/ options?

April

Infection control vs. green cleaning best practices - How do facility managers balance protecting patients and the environment?

Lighting retrofit project – How can lighting and control upgrades save energy and pay for themselves?

Acoustics – Noise levels can affect staff healing times and staff satisfaction. How can healthcare designers and facility managers keep things quiet?

June

Building to curb Legionella risk - It takes smart design and maintenance to make sure healthcare facilities’ water supplies are safe. What should facility managers be doing?

HVAC for infection control - Which products, practices help facility managers maintain safe indoor air quality?

Security - Balancing safety & comfort. Healthcare facilities offer security teams unique challenges. How do they keep staff, patients and visitor safe?

September

Physical tools in cyber security battle - What can facility managers do to maintain a “brick and mortar” hospital that supports cybersecurity.

Fire safety - Which products, equipment, design features and practices are healthcare facilities adopting for fire safety?

Internet of things for the facility manager - What challenges and opportunities does the increase in connectivity offer facility managers?

Contact your sales rep to reserve your ad space

Mechanical Requirements:

Publication Trim Size:

7.875" x 10.75"

Live Area:

7" x 10"

Ad Sizes Width Depth
Full Page Non-bleed710
Bleed Page8.125"11"
2/3 Page4.5"10"
1/2 Island4.5"7.5"
1/2 Page Horizontal7"4.875"
1/2 Page Vertical3.25"10"
1/3 Page Vertical2.125"10"
1/3 Page Square4.5"4.875"
1/4 Page3.25"4.875"

Bleed Page:

Bleed:

8.125" x 11"

Trim:

7.875" x 10.75"

NOTE: Pertinent matter on bleed advertisement must be kept at least .5 inch from any image edge. Bleed trim is .125 inch.

Additional Building Operating Management print ad specs can be found here,

Upload your ad materials to www.tradepress.com/uploads (please include a pdf soft proof when uploading ads).

Email materials to webads@tradepress.com

Advertising Policies & Guidelines

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