Audience
Get Your Share of the $41.2 Billion Health Care Construction Market
Healthcare Facilities Today is used by health care facility managers, engineers, architects, designers, and constructors responsible for the construction, renovation and operations of hospitals, medical clinics, and nursing homes.
HealthcareFacilitiesToday.com serves facilities and construction executives responsible for the largest healthcare facilities in the United States and Canada.
Who Visits Healthcare Facilities Today?
High-level Facility Executives:
Director Of Planning And Development
St Joseph's Health Centre
Toronto, ON
VP of Facilities Operations
St. Jude Children's Research Hospital
Memphis, TN
Facility & Operations Mgr
Kaiser Permanente
San Diego, CA
VP of Facilities
Tucson Medical Center
Tucson, AZ
Facility Managers:
Director Facilities
Good Samaritan Hospital
Downers Grove, IL
Chief Operating Officer
Newton Medical Center
Newton, NH
Facility Manager
Columbia Memorial Hospital
Catskill, NY
Facility Manager
Children's Hospital
Hopkins, MN
SR VP
Univ Maryland Med Ctr
Baltimore, MD
Engineering & Maintenance Managers:
Director Facilities Maintenance
Johns Hopkins Hospital
Baltimore, MD
Chief Engineer
Lillibridge Health Trust
Bridgeton, MO
Operating Engineer
Integris Cancer Institute
Oklahoma City, OK
Maint Dir Facil Mgmt
Shriners Hospitals For Chi
Chicago, IL
Director Of Maintenance
San Francisco VA Medical
San Francisco, Ca
Construction Managers:
Sr Construction Manager
Mayo Clinic
Rochester, MN
Director of Construction
Piedmont Mountainside Hospital
Jasper, GA
Environmental Managers:
Director of Environmental Services
Seattle Childrens Hosp
Seattle, WA
Director of Environmental Services
Temple University Hospital
Philadelphia, PA
Safety & Environmental Director
St Luke's-Roosevelt Hospital Center
New York, NY
Director Of Environmental Svs
Saint Francis Hospital Memphis
Memphis, TN
Interior Designers:
Dir Of Fac Planning & Design
Childrens Mercy Hospital
Kansas City, MO
Director Design And Construction
Indiana Univ Health
Indianapolis, IN
Interior Designer
JFK Health
Edison, NJ
Senior Interior Designer
OSF Healthcare
Peoria, IL
Architects:
Staff Architect
University Hospitals Health System
Beachwood, OH
Senior Architect
NYS Department of Health
Albany, NY
Project Manager Architect
Rhode Island Hospital
Providence, RI
Staff Architect
The Queens Medical Center
Honolulu, HI
Senior Architect
NYS Department Of Health
Albany, NY
Average years of experience is 16
Years of experience |
More than 30 years |
15% |
26 to 30 years |
12% |
21 to 25 years |
12% |
16 to 20 years |
15% |
11 to 15 years |
16% |
5 to 10 years |
17% |
5 years or less |
13% |
Average age is 56 years.
Age Group |
Under 35 years old |
5% |
35 to 44 years old |
17% |
45 to 54 years old |
24% |
55 to 64 years old |
45% |
65 years or older |
9% |
Gender |
Male |
77% |
Female |
23% |
Digital Sponsorship Packages
By becoming a sponsorship partner, you get the most efficient and cost effective visibility to this audience, plus we make available perks not available for ala carte programs. Upfront billing in 3 month increments.
HFT |
Facilities Network ROS
Sample |
Retargeting
Sample |
HFT eNewsletter
Sample |
Industry Contributor |
25,000 |
25,000 |
5 |
Industry Leader |
77,000 |
60,000 |
18 |
*Optional
Reporting
Reporting will include overall program engagement, including send numbers, impressions and clicks.
We can create a gated landing page for your program if you would like us to capture leads for you. Our standard gated landing page provides email address and customer name.
Give us the ad materials below and we will create these ads for your campaign: leaderboard ad, image ad, mobile leaderboard, retargeting and an eNewsletter ad. (You can give us your own creative for the display ad units if you wish)
Logo
Company Name
Images
- 175 pixels wide x 100 pixels tall
- 728 pixels wide x 90 pixels tall
- 300 pixels wide x 250 pixels tall
- 320 pixels wide x 50 pixels tall
Headline
Description
URL
- Include the URL to which you would like the ad linked.
Call to Action
- 20 character max including spaces and special characters
*Spaces and special characters are included in the character count.
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept
the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Advertising Policies & Guidelines
Website Advertising
Advertise to Healthcare Facilities Management Executives
HealthcareFacilitiesToday.com averages more than 23,000 unique visitors per month and 35,000 page views per month. Increase brand awareness among its influential audience of architects/designers, operations managers, building owners and facility managers.
HealthcareFacilitiesToday.com
Run of Site Ads
View Ad spaces
For run of site advertising, please provide a leaderboard ad, an image ad, and a mobile ad.
Leaderboard Ad:
- Image Size: 728 pixels wide x 90 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Image Ad:
- Image Size: 300 pixels wide x 250 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Mobile Leaderboard:
- Image Size: 320 pixels wide x 50 pixels high
- File Type: No animation allowed
- Max File Size: 50K
- URL: Include link to landing page
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept
the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Advertising Policies & Guidelines
New Starting in 2022
Intro Ad
Make a splash with this oversized ad that appears above the website which users can't miss when they first land on a page.
If you want to inform and educate facilities-management professionals, this is a prime spot to give them a more in-depth message.
Runs on Healthcare Facilities Today website.
View Sample
Reporting:
Ad impressions. Ad clicks. Learn More »
note: plays of your YouTube embedded video can be seen from within your YouTube account.
Intro Ad Specs
Video Creative Specs
*note: videos do not auto play, they will appear at the top of the screen and users must click to play. See the sample to view how this looks.
- URL of video on YouTube. Video on YouTube must be sharable.
- URL ad should link to.
- Line of text, max 45 characters (includes spaces and special characters. Lines of all capital characters is not allowed.)
Use your existing YouTube video as creative
Send us your embed code or YouTube url and we can use that as your ad on the site
- Note, you can control the image displayed before a users presses play (the video thumbnail) by adding or editing the video thumbnail image in your YouTube account where the video is hosted.
- Tips for creating a thumbnail images
Image Creative Specs
- Ad Dimensions: 640x360 pixels
- File Size: 175K Maximum
- URL: provide landing page URL
- Animation not allowed for this ad unit
- This ad unit cannot be hosted 3rd party
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept
the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Advertising Policies & Guidelines
New Starting in 2022
Wallpaper Ad
A high-impact ad unit that sticks around. The wallpaper ad appears on both sides of the website, wrapping the content even when a user scrolls down.
Runs on Healthcare Facilities Today website.
View Sample
Reporting:
Ad impressions. Ad clicks. Learn More »
Wallpaper Ad Specs
- Left Ad Dimensions: 200x1100 pixels
- Right Ad Dimensions: 200x1100 pixels
- File Size: 125K Maximum each
- URL: provide landing page URL — must be the same url for both sides
- Animation not allowed for this ad unit
- This ad unit cannot be hosted 3rd party
- Critical Information (i.e. CTA, Copy) should be placed in the top half of ad.
- Height of the image is absolute and not responsive to the screen size.
Fitting the most important information to the top part of the ad is recommended for showing on smaller screen sizes.
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept
the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Advertising Policies & Guidelines
HealthcareFacilitiesToday.com
Interstitial Ad
This high-impact ad will make a lasting impression! Healthcare Facilities Today's Interstitial ad is a high-
visibility way to promote your products and brand to facility execs. Your ad shows up
"between" the pages the first time a user clicks from one page to another. It appears on
the screen all by itself and stays open until the user decides to click it closed.
View Full Image Ad Sample
View Embedded Video Ad Sample
Reporting:
Ad impressions. Ad clicks.
Interstitial Ad Between Pages Specs
Full Image Ad
- Ad dimensions: 320 x 480 pixels
- File Size: 300K Maximum
- URL: provide landing page URL
Embedded Video Ad
- URL of video on YouTube. Video on YouTube must be shareable.
- URL ad should link to
- Logo
- optional: 65 characters of text below video and above CTA
- CTA will be: Learn More
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept
the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Advertising Policies & Guidelines
Healthcarefacilitiestoday.com
Healthcare Facilities Today Retargeting
3 Options to Choose From:
1) Standard Retargeting
The standard retargeting campaign puts you in front of facilities decision makers, creating awareness and generating leads.
2) High-Impact Retargeting
Make sure that you get noticed. Our new High-Impact retargeting ad program helps you accomplish greater visibility. Your ads retargeting our Healthcare Facilities Today audience are substantially larger and attract more interest and attention. Ad sizes are 300x600 half page, 580x400 netboard and 930x180 top banner.
3) Behavioral Retargeting
Want to retarget to a specific section of HealthcareFacilitiesToday.com? We can do that. With our retargeting program, you can retarget to specific users frequenting the pages of most interest to you and your products.
Our double-targeted behavioral campaign targets facility professionals, and takes it one step further by identifying prospects who are actively researching and reading topics relevant to your products and services.
Program:
You provide your campaign budget and campaign duration. Our experienced digital media managers and analysts will custom configure your campaign and make recommendations with your targeting needs in mind.
Reporting:
Ad impressions. Ad clicks.
Leaderboard Ad:
- Image Size: 728 pixels wide x 90 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Image Ad:
- Image Size: 300 pixels wide x 250 pixels high
- Max File Size: 50K
- URL: Include link to landing page
Mobile Leaderboard:
- Image Size: 320 pixels wide x 50 pixels high
- File Type: No animation allowed
- Max File Size: 50K
- URL: Include link to landing page
Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.
Animated gifs must end after a max of 30 seconds. HTML5 not allowed. HD animaged gifs are not supported.
Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.
Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept
the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Advertising Policies & Guidelines
Healthcarefacilitiestoday.com
FM Social Media Marketing Solution
View Social Media Ad Sample
We can make your social media efforts easier and more productive. Since we can identify our targeted print and digital readers/users on the platform, we will get your brand message in front of decision makers you are unable to reach.
The standard targeting on these platforms is tailored for local and consumer products; it's not meant for reaching B2B audiences. Most targeting is overly generic keywords and categories which end up reaching kids or hobbyists and doesn't get to the audience you need. We help you reach top facilities management executives that you are unable to target yourself.
Reporting:
Campaign impressions and clicks
Campaign Tiers:
Campaign budget 1:
25,000 - 30,000 impressions
Campaign budget 2:
40,000 - 50,000 impressions
Campaign budget 3:
60,000 - 75,000 impressions
Social Media Marketing Specs:
- Logo: Company logo
- Company Name: 30 characters max
- Image: 1200x628
- Headline: 70 characters max
- Description: 90 characters max
- URL: Include the URL to which you would like the ad linked.
- Call to Action (Choose): Apply, Download, View Quote, Learn More, Sign Up, Subscribe, Register, Join, Attend, Request Demo
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept
the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Advertising Policies & Guidelines
Healthcarefacilitiestoday.com
Lead Generating Ad
View a sample ad
Get better conversion rates when we create an ad for you with form fields inside the ad. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.
Lead Generating Ad Specs
For the "Lead Generated" we will run ads in our dynamic placements. Here are the specs:
Get better conversion rates with your content marketing assets. We create an ad for you with form fields right inside the ad. We've seen increased conversion rates when comparing to the traditional landing page approach. Some programs have had a 100% higher conversion rate when comparing to their landing page with form.
- Tag: company name as it should appear above headline
- Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)
- Headline: 45 characters max including spaces and special characters
- Description: 80 characters max including spaces and special characters
- PDF/URL: the PDF should be optimized for digital
Select a Call-To-Action option below:
- Free, Read It Now
- Download Free Brochure
- Get Free Whitepaper
Program Requirements:
In-ad customer consent line will read:
This sponsor can send me information related to the content above via email (not changeable)
- Ad text and pdf are vetted for approval.
- Ad text must correspond to pdf content. PDF must deliver on expectations set from the ad.
- PDFs that are not high enough quality or purely advertorial in nature as to not deliver on expectations will not be accepted.
As publisher we retain the right to refuse ad text or content asset as we see fit and as it relates to the best well being of our audience.
Healthcarefacilitiestoday.com
Splash or Floorboard (Interstitial) Ad
Make a big impression with one of these take over ads. The Healthcare Facilities Today Splash and Floorboard ad opportunities are high-visibility way for you to promote your brand. Your ad will repeatedly welcome visitors to the site and leave a lasting impression.
View a sample Splash Ad
View a sample Floorboard Ad
Healthcare Facilities Today Splash Ad Specs
- Image Size: 600 pixels wide x 375 pixels high
- Max File Size: 100K
- URL: Include link to landing page
- The ad appears for 7 seconds; animations must be shorter than 7 seconds for the entire sequence to be displayed.
- The ad appears once per user session.
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept
the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Advertising Policies & Guidelines
Healthcare Facilities Today Floorboard Ad Specs
Large Image:
- Image Size: 640 pixels wide x 410 pixels high
- Max File Size: 125K
- URL: Include link to landing page
Sticky Pencil:
- Image Size: 640 pixels wide x 40 pixels high
- Max File Size: 20K
NEEDED???- URL: Include link to landing page
- The ad appears once per user session.
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept
the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Advertising Policies & Guidelines
eNewsletter
Facility Pulse
A daily e-newsletter (Monday - Friday) that provides a quick read and links to articles and items of interest for healthcare facilities executives and construction management professionals.
Sold in daily increments.
Program Send Total:
25,000
Reporting:
You will receive a report with email opens and clicks.
Bonus Reporting
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your ad.
View Facility Pulse Sample
Facility Pulse Specs:
- 175 pixels wide x 100 pixels tall
- File size: 30K
- File type: gif or jpg (no animation)
- Image should support your text and should not be an ad. It is used with your native text to engage the reader. It should not contain text, or should have minimal text. Company logos are not advised.
- Headline: 70 characters max
- Description text max 90 characters (Spaces and special characters are included in the character count.)
- The URL to which you would like the ad linked.
- Company name
- Call to Action: 20 character max including spaces and special characters
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept
the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Advertising Policies & Guidelines
Sole-Sponsored Custom Email
Best Facility Professional Email Database
We have identified facility professionals with the most square footage, the biggest budgets and decision making power. Between active requests from our user base and our circulation department's active list management to keep quality high we have done the work to help ensure you're reaching the right and most engaged audience.
Customize Your Blast Size To Meet Your Goal:
Choose a circulation size to meet your needs in 1,000 increments. To maintain list integrity, maximum blast size we allow is 25,000. Larger audience sizes will need to be divided into multiple blasts.
Customers will review, proof and sign off on all HTML created by the Trade Press design services team. Once clients sign off on the creative, anything deemed as an "error" in the creative itself is a responsibility of the client and are not eligible for discount or make good from Trade Press Media Group.
If the client cancels the project after the designer has begun work, we are entitled to a "kill fee" of $500.
*For small blasts we have a minimum blast charge of $1,700 to account for setup, operations, audience generation, list maintenance and various other costs.
Enhance Your Targeting:
You can further refine your target audience for an additional charge. Additional targeting options include:
- Business
- Job Title/Function
- Building Type/Size
- eNewsletter subscribers
- Webinar attendees
- Geographic
Reporting:
You will receive a report with email opens and clicks. Learn More »
Bonus Reporting:
Your report will include the names, titles, companies and street addresses where we have them for recipients who click on your content links.
Custom Email Specs
Have our team setup your email creative:
See our creative setup and design policies
Supply your own completed email:
Send an HTML version of your own completed email designed to be 600 pixels wide or less (PDF files are not accepted.) Emails containing 350 - 500 words perform best. Also provide a subject line with a maximum of 50 characters, including spaces and punctuation (Cannot include any special characters, emojis or ™, ®, ©).
Some Things to Note:
- Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
*note: links cannot have a space between the " and the url or tracking will not work properly and it will not be eligible for a make good.
correct: <a href="https://www.tradepress.com">...</a>
incorrect: <a href=" https://www.tradepress.com">...</a>
incorrect: <a href="https://www.tradepress.com ">...</a>
- A proof will be sent to you prior to the email mailing out.
- We recommend using all https (secure) links for all images, resources and outbound links in your email code
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept
the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Advertising Policies & Guidelines
Video on Demand Specs
Using our Video on Demand template, send us a text headline and description of the video (maximum of 200 words) along with a maximum of 3 URL links (one main video and up to two additional). We will create a screen shot from the video. If you want to provide your own screen shot, it should be 550 pixels wide x 300 pixels tall.
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept
the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Advertising Policies & Guidelines
Webcasts
Your event, your presentation, your exclusive leads.
For your exclusive webcast event we develop your marketing creative, we run the promotion on digital channels and we produce the event making educating this audience as turn key as possible.
That makes getting your message in front of this audience as easy for you as possible.
Every webcast gets a test run to ensure your event runs smoothly.
Marketing plans include dedicated emails, event reminder emails, visibility on our popular daily eNewsletter.
You can also get the video of your webcast for post-event visibility.
Your webcast registration report includes name, job title, company & email.
Solution Expert Fastcast - 30-minute presentation
Standard webcast marketing plan. Leads generally range from 40-100
Thought Leader Webcast - 60-minute presentation
- 2 registration questions to better understand the leads from this event.
- Larger webcast marketing plan. Leads generally range from 70-200
- Attendees Can Earn Continuing Education Units for the Webcast
Round 1 Materials
- Webcast Title — 75 characters max (Company name is not allowed in the Title)
Your title is the most important item to drive registration and should contain strong language to sell your event to a potential registrant.
- Summary — 500 characters max
- Learning Objectives (3—4, one sentence each) example below
- Presenting Company As You Want It To Appear
- Presenter Name, Title, Photo & Bio
- Company Logo & URL
- (If applicable) Registration Questions or Polling Questions (You can decide which questions will be registration questions vs. which questions will be polling questions. Registration questions are required to answer in order to register, while polling questions are asked during the live event and are not a requirement to answer.
Round 2 Materials
- Presentation Slides (PPT) (can also include video but be aware that videos can drop frames)
- Presenter(s) Phone & Email
- Seed Questions (2—4 questions)
- Attendee Contact: (Name, email and/or phone) Who an attendee should contact after the event if they have more questions</li>
Title and descriptions drive the most registrants when they:
- Tell the end user how they will benefit - how it addresses their challenges and needs;
- Tell the end user what they will learn or get out of attending;
- Tell the end user key takeaways;
- Let the end user know the presentation is specific to their profession and tailored to them;
- Offer extra value to attract viewers if possible (a free trail, a discount coupon for attending, etc.)
Tips:
- Focus less on the product itself and more on addressing the challenges of your audience.
- Don't be generic in your title where a potential registrant won't know what the presentation is about and won't understand why it is important for them.
NO: See The FMPRO 4800® from ACME-TECH
NO: Out-Do Your Indoor Facilities
YES: Learn How You Can Save Thousands In HVAC Costs
YES: 5 Steps Facility Managers Need for Healthy Spaces
YES: Tips For Less Costly Roof Coatings + Registrants Save 5%
The purpose of the headline and summary is not to sell your product, it is to get the user interested enough that they will register and attend your presentation to learn more about what your product can do for them.
Example Learning Objectives
- Conceptualize the inner workings of lift and pump stations to better understand system electrical and plumbing components
- Learn how lift stations are utilized throughout the country and the importance of preventative maintenance to mitigate environmental and sanitary disaster.
- Explore case studies and real-life examples that showcase the economic, environmental, and safety benefits of lift station maintenance.
- Understand the needs of your lift station system and the common signs that action is required.
Email materials to webcasts@tradepress.com
Advertising Policies & Guidelines
Basic Webcast Sample:
Loading the player ...
View a sample Standard Webcast
Summits
Healthcare Facilities Today Summits are educational conferences with a four-hour program of curated content on the designated theme. The program is a mix of formal educational presentation sessions and networking opportunities. Each Summit provides around 4-5 educational sessions (including content from sponsors) directly related to the overall topic of the Summit. Panelist and audience members will be using video to participate.
Sponsor Benefits (Limit to 4 Sponsors)
Platinum
- Opportunity to provide one 15-minute presentation.
- Logo displayed on all marketing and event materials.
- Logo placement on follow-up email with the ability to include a PDF handout
- Receive attendee lead information including name, postal list, email and phone
Gold
- Logo displayed on all marketing and event materials.
- Logo placement on follow-up email with the ability to include a PDF handout
- Receive attendee lead information including name, postal list, email and phone
Round 1 Materials
- Company Logo - .eps format or high-resolution version is preferred
- Presentation Title
- Abstract
- Presenter Name, Title, Company, Bio, and Photo
Round 2 Materials
- Presentation Slides (.pptx)
- Complimentary Registrations (2): Name, Job Title, Company Name, Email for each of your registrations
- Company Handout - included in a post-event email to attendees (PDF)
- Seed Questions (2-4 questions)/li>
Email materials to webcasts@tradepress.com
Advertising Policies & Guidelines
Customized Sole Webcast Sponsorship
View a Sole Webcast sample
We do the creative and run a custom marketing campaign for your event that includes eNewsletter, website and email promotion to our high-value audience.
1. Before and During the Webcast:
- Enjoy exclusive branding on promo or attendance building emails sent out during a two-week period
2. During the webcast:
- Your 30-second, 5-slide commercial runs at the beginning of the Webcast
- Your logo appears on-screen throughout the Webcast
- Get valuable feedback by asking this audience up to four questions for your event via the event registration page and polling questions during the live event. (*sponsor can choose how they want to use those four between the registration page and live event polling)
3. After the webcast:
- You receive database of registrants and attendees (Email address, Name, Title Company, City/State, Phone)
- You get 12 months of bonus exposure as the webcast archive is posted on HealthcareFacilitiesToday.com
Key Values:
- Generate a key list of interested decision makers
- You control the content
- Live questions from attendees
- Key educational opportunity to walk through the issues and explain the value and solutions you can bring to help solve the challenges attendees are dealing with
Round 1 Materials
- Webcast Title, Summary & Learning Objectives
- Presenter Name, Title, Photo & Bio
- Company Logo & URL
- Up to 4 Registration Questions or Polling Questions (You can decide which questions will be registration questions vs. which questions will be polling questions. Registration questions are required to answer in order to register, while polling questions are asked during the live event and are not a requirement to answer. You may do up to 4 registration questions if you would like.)
Round 2 Materials
- Webcast Slides
- Presenter Phone Number & Email
- Commercial —
- Visual — PowerPoint or jpg images (Up to 5 slides, no animations or video)
- Audio — Include script for in house recording OR provide an MP3/WAV file of audio recording
- Length — 30 seconds or less (about 90 words)
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept
the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Advertising Policies & Guidelines
Fastcast
A Bite-Sized Webcast Delivering Immediate Exposure to Busy Executive Facility Managers
Invest in this low-cost, highly customizable event for the perfect entry level webcast sponsorship. Your sponsorship includes:
- A dynamic marketing campaign tailored specifically to your event that includes eNewsletter, website and email promotion to our high-value audience
- Your own choice of sole-sponsored, custom content. We'll assist in copy review, slide generation and provide our experience and expertise to assure a successful event.
- The opportunity to get in front of and present your expert knowledge on your solutions to challenges that FMs face on the job.
- A 30-minute, fast-paced broadcast prompting facility managers to continue dialogue after the event
- Exclusive branding on promotional emails during the two weeks prior to the the webcast
- The ability to promote to your prospect list (optional)
- Your logo included on screen throughout the presentation's entirety
- The exclusive database of all registrants including email address, name, title, company, city, state and phone
* Live events are limited to 1,000 attendees at the same time.
View a sample Fastcast
Lead Generation
Pipeline Lead-Generator Program
Pipeline lead-generator provides phone-interviewed, pre-qualified facility manager buyers willing to be contacted by industry-leading vendors regarding their needs for upcoming renovation, replacement, retrofit and modernization projects.
Our highly-qualified telecom team calls facility manager subscribers of industry-leading magazines, Building Operating Management and Facility Maintenance Decisions, users of the market-leading website, FacilitiesNet and attendees to the nation's #1 facility-industry conference/exhibition, NFMT.
Asking targeted questions you've created, the telecom team ferrets out hot prospects for your sales team to follow up with. These potential buyers give their permission to have your sales team contact them.
Content Development
Case Study
Journalists who know the healthcare facilities management market will write a 500 to 1,000 word customer case study or product application note based on email and/or telephone interviews with the customer you provide. You can supply photos, charts or other artwork, or stock photography and other graphic elements can be provided. You receive a PDF laid out in your template or in a template we provide.
Content Development
Whitepaper
Journalists who know the healthcare facilities management market will write a 2,000 to 3,000 word thought-leader report based on email and/or telephone interviews with a mix independent industry experts and/or your internal sources. Can include customer examples or case studies as available. Can be based on original research for an additional cost.
Content Development
Custom Webcast
Project managers who know the healthcare facilities management market will work with you to create an attractive and educational Webcast presentation consisting of either a moderator and 1 to 3 expert sources, or a single presenter (FastCast). You select the presenter(s) and moderator, and you control the content.
Webcasts and FastCasts are promoted and presented as live events, and you can ask up to 4 polling questions during the presentation. Questions from attendees are captured in real time and are answered and after the main presentation is over. Webcasts are archived and available on Healthcare Facilities Today on demand.
Webcast and FastCast sponsors enjoy exclusive branding on up to four emails sent out during the two-week promotional period. They also receive:
- A 30-second ad spot run at the beginning of the presentation
Content Development
Original Research
Researchers familiar with the healthcare facilities management market will work with you to conduct market research using the FM industry's most comprehensive database. A member of Healthcare Facilities Today's expert editorial team will provide project management and consulting services to help define the scope of the project and deliver results. You will receive a written report with charts. Original research can be made part of other content deliverables, such as whitepapers or webcasts.
Content Development
eNewsletter/Native Advertising Content
Journalists who know the healthcare facilities management market will write a 500 to 1,000 word technical, how-to or other article based on email and/or telephone interviews with the customer you provide. Our writers will ask about your goals and information objectives and help you craft a message that meets those goals. You can provide photos, charts or other artwork, or stock photography and other graphic elements can be utilized.
Data Services
List Rental
The Medical Facilities Management database gives exclusive access to facility executives and top level maintenance management and key purchasing personnel at the nation's largest medical and healthcare facilities.
Find out more
Gated Forms & Landing Pages
Need a landing page or gated form for your digital campaign? We can help.
Gated Forms:
An easy way for you to gather the user information you're looking for from your eNewseltter, email or website ad program.
We can develop a gated landing page for you to help you gather user emails or other information you would like to collect.
To maximize usage, we suggest keeping the number of fields to a minimum.
Users will be more likely to use your form if they perceive a high level of value exchange for their information. Make sure you communicate the value of what they will get when the complete and submit the form.
View sample
Customized Landing Page
Landing pages are a standard in digital marketing to help focus and accomplish the marketing goals for a digital campaign.
We can put together a landing page for you that focuses on your brand and drives home your message to the audience. We can work with you to develop something memorable and relevant to your ads.
* For a landing page with a more complex scope we can give your a custom project price.
Branded Features
Branded features appear in the news feed along trusted and topical content from HealthcareFacilitiesToday. Branded Features are searchable, appear on the home, news and branded features landing pages and may contain multiple images, video treatments and are promoted via:
- Appears on the HealthcareFacilitiesToday Home Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
- Appears on HealthcareFacilitiesToday Trending News Landing Page for 1 month. Rotates in that position with all the branded features running during that time period. To view a sample, click here
- Appears on the HealthcareFacilitiesToday eNewsletter for 3 days to a 25,000 circulation per blast. To view a sample, click here
- Archived on HealthcareFacilitiesToday for 1 year on the Branded Feature Landing page. click here
Branded Package Specs:
Required Featured Page Components:
- Company Name: 30 characters max*
- Headline: 10 words max
- Text File^: 4000 words max, including hyperlinks, multiple images, graphs & charts
- Images: GIF, JPEG or PNG
- Accepted Video: YouTube, Vimeo
- URL: provide landing page URL
*Spaces and special characters are included in the character count.
^Content is subject to review and may be edited for length, clarity and style.
Branded content is intended to provide useful or otherwise engaging, non-promotional information to healthcare facilities professionals.
Submission
Please upload your digital file here - https://tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept
the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)
Advertising Policies & Guidelines
Pipeline Qualified Leads Program
This program provides you pre-qualified facility executives willing to be contacted regarding their needs for products and services. They've already told us they need help operating their buildings, seeking products like yours.
Our experienced telecom team calls subscribers of Building Operating Management and Facility Maintenance Decisions, asking targeted questions that you've provided. The telecom team uncovers the hottest prospects that are interested in learning about your products or services. We turn these leads over to you. These potential buyers give us their permission to have your sales team contact them.
No risk! You only pay when we fulfill the contract and deliver your leads. Rate/lead is dependent upon your lead criteria. Minimum number of leads delivered is 30. Approximately six weeks from beginning of program to deliver leads to you.
Print Supplements
HealthcareFacilitiesToday.com's print supplements extend your reach to the qualified circulation files of Building Operating Management and Facility Maintenance Decisions' executive building ownership, facilities management and maintenance/engineering decision makers in the healthcare sector.
Reach a total print circulation of 21,000
January:
- Sustainability
- Infection Control
June:
- Safety
- Grounds Management
August:
October:
- Resilience
- Long-term Care Facilities
Contact your sales rep to reserve your ad space
Print Specs
Preferred File Types
- PDF/X-1a:2001 or TIFF (TIF) for: 4-color process (CMYK) ads.
- EPS or DCS2 (Photoshop eps) for: 2-color (3 process colors) ads.
- EPS or TIFF (TIF) for: Grayscale or B/W (Process Black) ads.
(Note: We are unable to process Microsoft Publisher files)
10 STEP GUIDE to obtaining a maximum quality print ad
- All fonts must be embedded, converted to outline or rasterized.
- Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, with less than 266 dpi.
- All color must be set up in either spot color or CMYK (process color). All RGB colors will be converted and will not appear in print as it did on-screen.
- All black type must be black only, not Rich Black or Registration.
- All color photos must be converted to CMYK with a total ink limit of 300%. Click here to see how to insure proper ink density levels.
- All black and white photos must be converted to grayscale with a 20-25% dot gain.
- Documents should be set up to the correct final ad size.
- Any bleeds need to be set at 0.125" on all sides - no printer's marks or slugs.
- Transparencies must be flattened. Layer/effects, Flattener Presets must be set to "high resolution."
- It is recommended to use the Adobe PDF preset: PDF/X-1a:2001 when creating your PDF file. This setting is an industry standard for printing (please deselect all printer mark defaults and, if applicable, include the bleed here).
Color Typography
For optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri, Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sans serif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reverse type. It is recommended that four color type and/or small four color reverse knock-outs be avoided. Black type that uses four color blends should never be used (Registration not allowed).
Submit Ad Materials
Mechanical Specs
- Publication Trim Size: 7.875 x 10.75
- Live Area: 7 x 10
Ad Type |
Width |
Depth |
Bleed Page |
8.125" |
11" |
Page |
7" |
10" |
2/3 Page |
4.5" |
10" |
1/2 Island |
4.5" |
7.5" |
1/2 Vertical |
3.375" |
10" |
1/2 Horizontal |
7" |
4.875" |
1/3 Square |
4.5" |
4.875" |
1/3 Vertical |
2.125" |
10" |
1/3 Horizontal |
7" |
3.125" |
1/4 Vertical |
3.375" |
4.875" |
1/4 Horizontal |
7" |
2.375" |
1/6 Vertical |
2.125" |
4.875" |
1/6 Horizontal |
7" |
1.5" |
Submit Ad Materials