Editorial Mission
Facility Maintenance Decisions delivers essential information for maintenance and engineering managers in institutional and commercial facilities. Our editorial coverage directly mirrors subscribers' challenges. Facility Maintenance Decisions serves as a trusted resource, providing managers with the information they need to successfully coordinate the day-to-day activities of frontline technicians and supervisors, all with the goal of ensuring facilities operate safely, reliably, sustainably, and energy efficiently.
Audience
Facility Maintenance Decisions circulates to a 100% qualified list of 32,500 maintenance and engineering managers responsible for the operations of institutional and commercial buildings in the United States. When you advertise with Facility Maintenance Decisions, you reach and influence these types of high-ranking, influential readers.
- Director of Engineering
- Director of Maintenance
- Director of Buildings and Grounds
- Site Engineering Manager
- Facility Maintenance Manager
- Engineering Manager
- Facilities Service Manager
- Site Engineering Manager
- Manager Maintenance Operations
- Construction Manager
- Manage 996,800 institutional and commercial Buildings
- Responsible for 43.6 billion square feet of floor space
- Spend $120.5 billion on capital equipment/renovation/new construction
- Maintain 3.8 million landscaped acres
- Maintain 13.3 hardscaped acres
- Supervise 810,000 personnel
With Facility Maintenance Decisions your marketing will reach and influence more than 32, 000 buyers including:
- Building & Grounds Supervisor, Kent State University
- Director of Maintenance Services, Dartmouth College
- Director Buildings and Grounds, University of Michigan
- Director of Grounds and Buildings, Princeton University
- Facility Maintenance Manager, FedEx Corporation
- Facility Maintenance Manager, Sysco Food Services
- Manager Maintenance Operator, United States Postal Service
- Mechanical Engineer, US Air Force
- Site Engineering Manager, Pepsico
- Maintenance Manager, General Motors Corporation
- Engineering Manager, Best Buy
- Facilities Maintenance Manager, Dollar General Corporation
- Facility Maintenance Manager, Office Depot Inc.
- Construction Manager, Mayo Clinic
- Director of Engineering, Mercy Medical Center
- Director of Engineering Maintenance, Baylor Medical Center
- Facilities Service Manager, Walt Disney World Animal Kingdom
| Years of Experience in Facilities Management | |
|---|---|
| More than 30 years | 15% |
| 21 to 30 years | 39% |
| 11 to 20 years | 24% |
| 10 years or less | 22% |
| Age Group | |
|---|---|
| Under 35 years old | 1% |
| 35 to 44 years old | 9% |
| 45 to 54 years old | 34% |
| 55 to 64 years old | 46% |
| 65 years or older | 10% |
| Gender | |
|---|---|
| Male | 97% |
| Female | 3% |
| Product Seclection Involvement | |
|---|---|
| ADA Products | 70% |
| Air Conditioners | 87% |
| Arc Flash Safety Equipment | 49% |
| Boilers | 72% |
| Building Controls | 85% |
| Carpeting & Flooring | 79% |
| Cleaning Products | 72% |
| Ceilings | 81% |
| Coatings | 56% |
| Communication Equipment (including wireless) | 47% |
| Contract Services | 82% |
| Demand Response Programs | 51% |
| Door Hardware (including locks, hinges and closures) | 83% |
| Doors/Entrances | 82% |
| Drain Cleaning Equipment | 72% |
| Electrical Equipment/Systems | 75% |
| Electrical Testing Equipment | 71% |
| Elevators & Service | 62% |
| Emergency Service & Equipment | 74% |
| Energy Management Systems | 80% |
| Energy Performance Contracts | 52% |
| Energy rebates/incentives or efficiency-enhancing programs | 68% |
| Energy Services (Electricity, Gas, etc.) | 61% |
| Equipment Rentals | 58% |
| Facility Management Software (i.e. CMMS, EAMS) | 58% |
| Fertilizer/Insecticides | 39% |
| Fire Safety & Prevention | 86% |
| Fleet Vehicles & Accessories | 44% |
| Floor Coatings | 83% |
| Grounds Care Contract & Services | 56% |
| Grounds Care Tools & Equipment | 69% |
| Hand Dryers | 68% |
| Hazmat Equipment & Supplies | 66% |
| HVAC Replacement Parts | 82% |
| HVAC Systems | 85% |
| IAQ Products | 55% |
| Infared Systems | 41% |
| Insulation | 76% |
| Interior Office Equipment | 54% |
| Inventory Management/Barcoding | 35% |
| Landscaping/Construction Equipment | 64% |
| LEDs | 80% |
| Life Safety Products | 79% |
| Lifts and Ladders | 82% |
| Lighting Controls/Sensors | 80% |
| Lighting Products | 86% |
| Lubricants/Adhesives | 73% |
| Maintenance & Cleaning Supplies | 69% |
| Metal Roofs/Wall Systems | 49% |
| Meters | 65% |
| Motors and Drives | 73% |
| Mowers/Tractors & Attachments | 55% |
| Paints & Coatings | 79% |
| Pest Controls | 68% |
| Piping & Valves | 75% |
| Plumbing Products & Systems | 77% |
| Portable and Emergency Cooling/Heating Equipment | 74% |
| Power & Hand Tools | 83% |
| Power Generating Systems | 61% |
| Protective Clothing/Work Boots | 61% |
| Rental Equipment | 67% |
| Resilient/Hard Surface Rubber Flooring | 44% |
| Restroom Fixtures, & Accessories (sinks) | 88% |
| Restroom Paper Products/Dispensers | 62% |
| Restroom Partitions | 78% |
| Roof Coatings | 58% |
| Roof Guards | 36% |
| Roofing Products & Systems | 75% |
| Safety Flooring | 70% |
| Safety Products | 80% |
| Sealants & Waterproofing Products | 76% |
| Security Systems & Access Control | 62% |
| Signage | 76% |
| Snow & Ice Removal Products | 72% |
| Storage Cabinets, Shelving, Lockers, & Mailroom Products | 72% |
| Submeters | 47% |
| Touchless Access Systems | 55% |
| Touchless Restroom Products | 73% |
| Training | 74% |
| Two-Way Radios | 62% |
| UPS | 61% |
| Utility Vehicles & Attachments | 60% |
| Wall Coverings | 64% |
| Wallboard Products | 71% |
| Waste Management & Recycling Products | 76% |
| Water Heaters | 72% |
| Water Treatment Products | 62% |
| Window Shading/Solar Control | 73% |
| Windows | 67% |
Power of Print
When maintenance and engineering managers look for information and education a majority of them don't start with digital, they turn to print. More specifically, they turn to trade magazines. Because of this we always suggest marketing programs contain both print and digital components to reach this audience. Trade magazines may be considered old school, boring and not very sexy, but they are still very effective when marketing to facilities executives.
Print is Preferred
The 2018 Facility Maintenance Decisions media usage study of subscribers found that trade magazines were the number one source they use to learn about products and brands for purchase. Trade magazines finished ahead of search engines, websites, and social. Print does a better job than digital when it comes to getting your brand in front of facilities executives. In hindsight, this shouldn't be too surprising, as the average maintenance/engineering manager is 53 years old. This generation was raised on print and continues to rely on print as their primary source for information and education.
Print Creates Action.
- 95% of subscribers took action after seeing ads in Facility Maintenance Decisions
- 81% went to the manufacture's website after reading articles or ads
- 93% of subscribers say ads are an important source of information
* 2018 Facility Maintenance Decisions Media Usage Study
2019 Editorial Calendar
Circulation/BPA
Due to the meticulous qualification process of Facility Maintenance Decisions readers, we can assure you that our magazine is in the hands of people that want to see your product. Facility Maintenance Decisions is delivered into the hands of facility executives that have the knowledge and influence to make purchasing decisions for their company. As a result, when you advertise in Facility Maintenance Decisions your ad has a significant impact on your bottom line.
To further support the notion that Facility Maintenance Decisions is the right place to invest your advertising dollars, Baxter Research Center http://www.brc.com performed a study that found the following:
- 88% of our respondents read each issue more than once, increasing your exposure to facility executives.
- 72% of Facility Maintenance Decisions readers will act based on the ad they saw in the magazine.
- In addition to our engaged readership, you can rest knowing that you have made the best choice for your company by investing in ad space with Facility Maintenance Decisions. This is evident in our 16% more print copies than our closest competitor in Facility Maintenance Decisions.
Specs
| Ad Type | Width | Depth |
|---|---|---|
| Bleed Page | 8.125" | 11" |
| Page | 7" | 10" |
| 2/3 Page | 4.5" | 10" |
| 1/2 Island | 4.5" | 7.5" |
| 1/2 Vertical | 3.375" | 10" |
| 1/2 Horizontal | 7" | 4.875" |
| 1/3 Square | 4.5" | 4.875" |
| 1/3 Vertical | 2.125" | 10" |
| 1/3 Horizontal | 7" | 3.125" |
| 1/4 Vertical | 3.375" | 4.875" |
| 1/4 Horizontal | 7" | 2.375" |
| 1/6 Vertical | 2.125" | 4.875" |
| 1/6 Horizontal | 7" | 1.5" |