Below are some articles you and your team will find useful by reading and addressing right now as you prepare for NFMT Baltimore, March 7-9, 2017. We hope you have your best show yet in 2017: Closed-Loop Lead Management: For most exhibitors, the real product of a trade show is leads and most companies exhibiting return on investment is tied up in their leads. Knowing this you would think all exhibitors follow-up on their leads. Not so. Exhibition industry research finds... Read more » Exhibit Measurement Made Easy: As we've said all along, a trade show is a marketing and sales investment. As with any investment, you should expect a return on that investment. The question is, "Are you getting a return on your exhibiting investment?" Read more » Don't forget to check out our Exhibitor Success Resource Center for additional tools available to you.