August 31st | 1 pm ET / 10 am PT
Speaker: Chris Turnbull, MSc, CBCP, Carilion Clinic

When the phone rang at 6:46 am on August 26th, the news was bad. A colleague reported shots fired during a live television broadcast. WDBJ7 reporter Alison Parker and cameraman Adam Ward, could not be reached. Within minutes, Carilion Clinic readied one of its Life-Guard helicopters in the hopes that its skilled doctors and nurses might be able to save their lives. Alison and Adam couldn't be saved but the third victim of the attack, Vicki Gardner, was en route to the region’s only Level 1 Trauma Center at Carilion Roanoke Memorial Hospital. With that, Carilion’s crisis communication plan was activated. 

Complimentary Webinar: Crisis Communication
Lessons from the WDBJ7 On-Air Shooting

Using the case study from the August 26 shooting, Chris will take the audience through the fundamentals of an effective crisis communications plan and the lessons we learned in the process. 

Speaker

Chris Turnbull leads the public and media relations efforts for Carilion Clinic, a not-for-profit health care organization serving nearly one million people in western Virginia. He advises senior leadership on communications matters and oversees their public relations program.

Chris’ career spans more than 15 years including institutions such as the World Bank where he was a valuable member of the institution’s Emergency Management Team. He created crisis response and communication plans, developed and led leadership training programs and conducted more than 100 simulations. Chris personally responded to scores of international and domestic emergencies, including coups-d’etat, earthquakes, hurricanes, and terrorist attacks.