Editorial Mission

The mission of Building Operating Management is to provide timely, useful information to help facility executives make decisions that will provide maximum value to their organizations. Our primary focus is to provide our readers with essential background to evaluate building product and system choices. To do that, we examine changes in specific technologies. But we go further. Our articles report on ways to maximize performance over the life cycle of a product; describe developments that are reshaping the way buildings are designed and used; and offer advice on justifying investments in facility technology. Our coverage draws from an array of authoritative sources, ranging from independent experts to sophisticated facility executives who have first hand experience developing specifications, selecting products, and evaluating performance.

Because we serve facility executives responsible for a diverse range of the country's largest commercial and institutional buildings - including office buildings, college campuses, school districts, hospitals, medical clinics, retail chains, hotels, data centers, and government buildings - we also provide up-to-date analysis of trends and issues that will help readers address the challenges facing their specific type of building in a fast changing world. Wearing many hats- including design and construction, engineering, facility management, planning and development, and operations - and always pressed for time and resources, readers use Building Operating Management to stay abreast of industry developments and learn about best practices and tools to implement at their facilities.

Audience

Building Operating Management magazine circulates to a 100% qualified list of 73,000 building owners and facilities executives. Our subscribers are engaged, motivated and manage multi million-dollar budgets. They are the movers and shakers in the industry. When you advertise with Building Operating Management, you reach and influence these types of high-ranking, influential readers.

  • Building Owners
  • Presidents, Vice Presidents, Partners, CEO's, CFO's, CIO's, COO's
  • VP/Directors of:
    • Facilities & Buildings, Real Estate; Property and Asset Managers; Building and Facilities Managers;
  • Construction Managers
  • Directors of Energy Services
  • Directors of Sustainability
  • Superintendents of Schools/School Districts
With Building Operating Management, your marketing will reach and influence 73,000 buyers including:
  • Executive Director Facilities, 20th Century Fox Film Corp.
  • Senior Manager Facility Operations, AOL Inc.
  • VP Retail Property Management, Wells Fargo
  • Asset Manager, LA Dept. Water & Power
  • Director of Operations, Florida DOT
  • Facilities Manager, New York City Police Dept.
  • Chief Engineer, Johnson Controls
  • Director Global Facilities, General Motors
  • Vice President, Transwestern
  • CEO, Caesars Entertainment
  • Director of Property Operations, Hilton Hotels Corp.
  • Facility Director, YMCA
  • CEO, Bellevue Hospital Center
  • Property Manager, Mount Sinai Medical Center
  • Vice President of Facilities, Froedtert & Medical College of Wisconsin
  • President Real Estate Construction, Macys
  • Senior Facilities Manager, Adidas
  • Senior Director Facilities Services, Wal Mart Stores Inc.
  • Senior VP CFO, Mount Sinai School of Medicine
  • Superintendent, Los Angeles Unified School District
  • VP of Facilities, Purdue University
Average years of experience is 19.2
Years of Experience in Facilities Management
More than 30 years 18%
21 to 30 years 29%
11 to 20 years 31%
10 years or less 22%
Average age is 53 years old
Age Group
Under 35 years old 3%
35 to 44 years old 14%
45 to 54 years old 33%
55 to 64 years old 43%
65 years or older 7%
Gender
Male 83%
Female 17%

Product Selection Involvement
Access Control 80%
Access Flooring 69%
Acoustics/Sound Masking 69%
ADA Products 82%
Alternative Power (Solar, fuel cells) 55%
Building Information Modeling 21%
Boilers, Boiler Controls 71%
Building Automation Systems 80%
Building Sealants, Coatings/Waterproofing Products 81%
Carpeting 73%
Ceilings 83%
Cleaning Chemicals 55%
Communications Equipment 57%
Continuing Education/Training 70%
Contract Cleaning Services 61%
Contract Services (HVAC, Elevators, Pest Control 80%
Curtain Walls/Window Walls 62%
Daylighting 67%
Door Hardware (Including locks, hinges & closers) 88%
Doors/Entrances 82%
Electric Vehicle Charging Stations 37%
Electric Equipment/Systems 73%
Electricity/Natural Gas (from utilities) 71%
Elevator Systems and Controls 55%
Energy Management Systems 81%
Energy Services/Consulting 68%
Equipment Rentals 73%
Exterior Building Products 79%
Facility Management Software 65%
Fire and Life Safety Products 85%
Fire Detection & Sprinkler Systems 82%
Floor Coatings 81%
Furnishings 65%
Furniture Systems/Interior 67%
HVAC Systems and Controls 85%
Indoor Air Quality Products 75%
Infrared Equipment 45%
Insulation 65%
Landscaping/Outdoor Products 78%
LED Lights 88%
Lighting Controls 89%
Lighting Products (Including ballasts, fixtures, EXCLUDING controls) 88%
Mass Notifications 36%
Metal Walls & Roofing 41%
Meters/Data Loggers 56%
Office Refurbishing 72%
Paints/Coatings 83%
Parking Management 64%
Piping 74%
Plumbing Products (includes valves & faucets) 78%
Power Reliability 63%
Power Supply 73%
Pumps 60%
Recycling Bins/Waste Containers 58%
Resilient/Hard Surface/Rubber Flooring 76%
Restroom (including hand dryers, toilets, urinals, partitions) 78%
Roof Coatings 67%
Roof Guards 63%
Roofing Systems 70%
Safety Products 82%
Security Products 73%
Shredders 38%
Signage Systems 79%
Snow Removal 56%
Standby/Emergency Power 52%
Storage Systems 69%
Structural Buildings Products 72%
Submeters 43%
Telecommunications/Communications 39%
VRFs 38%
Wall Coverings 79%
Wall Panels 66%
Water Coolers/Ice Machines 77%
Water Heaters 70%
Water Treatment 69%
Window Film 70%
Window Shading/Solar Control 74%
Windows 70%
Wire and Cable 64%
Wireless Technology 39%

Power of Print

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When facilities executives go looking for information and education a majority of them don't start with digital, they turn to print. More specifically, they turn to trade magazines. Because of this we always suggest marketing programs contain both print and digital components to reach this audience. Trade magazines may be considered old school, boring and not very sexy, but they are still very effective when marketing to facilities executives.

Research bears this out.

The 2018 Building Operating Management media usage study of facilities executives found that trade magazines were the number one source they use to learn about products and brands for purchase. Trade magazines finished ahead of search engines, websites, and social. Print does a better job than digital when it comes to getting your brand in front of facilities executives. In hindsight, this shouldn't be too surprising, as the average facilities executive is 53 years old. This generation was raised on print and continues to rely on print as their primary source for information and education.

An added benefit — print stimulates action. The 2018 Building Operating Management media usage study found that 86% of facilities executives took action after seeing ads in the print magazine. This same study discovered that 74% of the facilities executives visited the advertiser's website after seeing ads in trade magazines. And 84%of them went to the manufacture's website after reading articles of interest in trade magazines. Make no mistake, facilities executives read trade magazines. An independent research study shows that 88% of the facilities executives spend more that 15 minutes reading their trade magazine, and 50% spend more that 30 minutes with the magazine. This type of engagement is rare in today's digital world.

Print is still an effective way to reach facilities executives. Make sure it's part of your 2019 marketing plan.

2019 Editorial Calendar

Circulation/BPA

Due to the meticulous qualification process of Building Operating Management readers, we can assure you that our magazine is in the hands of people that want to see your product. Building Operating Management is delivered into the hands of facility executives that have the knowledge and influence to make purchasing decisions for their company. As a result, when you advertise in Building Operating Management your ad has a significant impact on your bottom line.

To further support the notion that Building Operating Managment is the right place to invest your advertising dollars, Baxter Research Center performed a study that found the following:

  • 88% of our respondents read each issue more than once, increasing your exposure to facility executives.
  • 72% of Building Operating Management readers will act based on the ad they saw in the magazine.
  • In addition to our engaged readership, you can rest knowing that you have made the best choice for your company by investing in ad space with Building Operating Management. This is evident in our 16% more print copies than our closest competitor in Building Operating Management.
 Download a pdf of our BPA statement

Specs

Ad Type Width Depth
Bleed Page 8.125" 11"
Page 7" 10"
2/3 Page 4.5" 10"
1/2 Island 4.5" 7.5"
1/2 Vertical 3.375" 10"
1/2 Horizontal 7" 4.875"
1/3 Square 4.5" 4.875"
1/3 Vertical 2.125" 10"
1/3 Horizontal 7" 3.125"
1/4 Vertical 3.375" 4.875"
1/4 Horizontal 7" 2.375"
1/6 Vertical 2.125" 4.875"
1/6 Horizontal 7" 1.5"

FM Custom Research

Siemens Whitepaper Cover

Building Operating Management can conduct custom research into the buying habits, brand awareness, product preferences and specification process of facility executives. Our research department conducts both quantitative and qualitative studies.

*Quantitative Research: Email invite/webbased surveys, telephone surveys, and postal (mail) surveys,
*Qualitative Research: Face-to-face research including in-depth interviews, focus group recruitment and moderation telephone surveys.

Quantitative data drawn from surveys of building owners and facility managers can add authority and credibility to your custom white paper or eBook. Our experienced editors and market researchers work with you develop survey questions. We program and host the survey, conduct the survey, tabulate the results, analyze the data and provide you with a comprehensive report which you can use for any marketing purpose.

Call or email us for a free one hour consultation to discuss your research needs and how we can help you. Contact Tim Rowe at 414-368-6860 or email tim.rowe@tradepress.com.

 Download FM Research Reports

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